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Forrester’s “Take Control of Your Social Marketing Program”

April 25, 2011 by Jason Weaver
with 462 views
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Forrester Research has released a report that presents the findings of an in-depth analysis of 15 social software platforms. Analyst Melissa Parrish’s “Take Control of Your Social Marketing Program” assessed vendor feature sets in 14 categories, ranging from moderation to mobility. [read more]

Social Media Marketing Spending to Rise or Plunge?

July 9, 2009 by Oliver Hellriegel
with 795 views
4

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21... [read more]

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