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Why Your Social Media Campaign May Be Doomed

December 7, 2011 by Hollis Tibbetts
with 303 views
0

Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer [read more]

Here’s to integration in Mobile Marketing and Social Media

January 7, 2011 by Bhavishya Kanjhan
with 3,506 views
0

As much of a buzz word ‘integration’ is, I believe that really is going to be the key to effective digital marketing plans this year. Instead of it becomes an either/or situation with Mobile and Social, both can be used, in tandem to deliver effective results. [read more]

Make Your Marketing Explode: Integrated Marketing is the Secret Ingredient

August 30, 2010 by Brian Rice
with 998 views
3

Remember the really cool science experiment to make a volcano? You use simple ingredients like baking soda and dish soap. On their own they work for baking and cleaning, no wow factor. But when you combine the two you get a volcanic eruption. Pretty cool. Marketing works in much the same way. If only one channel or technique is used... [read more]

Knitting Together Your Website, Email, and Social Media Content

June 3, 2010 by Beth Kanter
with 2,340 views
5

You put up a website way back when, then started sending out an email newsletter. Now you've added social media. If you feel like your online marketing strategy is made up of a bunch of loose ends, you aren't alone. Here are three steps to knit those strings together into an integrated online strategy both you and your... [read more]

Social Networks Must Talk With Each Other

April 2, 2010 by Damien Basile
with 666 views
4

Social networks don't talk with each other. They fight with each other. They're not connecting to each other because they want to. They're connecting with the bare minimum because they have to. With customers at the center of the product you think social networks would keep them in mind. Let's face it: you're not leaving Twitter for... [read more]

5 Social Media Pitfalls to Avoid

March 29, 2010 by Marina Molenda
with 4,801 views
1

  Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers. Many marketers believe social media is a low risk, high reward channel. However, these 5 pitfalls will... [read more]

Profiles - a barrier of Web 2.0 integration

May 19, 2008 by Chris Sparshott
with 254 views
0

I was talking to a member of the IT press in New Zealand today and I was asked a general question about the trends in Web 2.0.  Web 2.0 will really help organizations innovate but it will also throw up a number of challenges.  One of the many challenges is Profile management.  As our employees and business partners use... [read more]

@eventtrack new features

November 16, 2007 by Craig Cmehil
with 140 views
0

Both del.icio.us and flickr integrations will be released sometime over the weekend!Right now flickr is based on the "tag" alone but I could also do it based on "group" or contacts of the "eventtrack" user - thoughts?For del.icio.us you just need to add eventtrack to your network then when you bookmark something use the same tag as your... [read more]

Wetpaint: Merging Wikis With Discussion Forums

November 11, 2007 by Dave Fleet
with 406 views
0

I just discovered Wetpaint - a free wiki-hosting site that fully integrates a discussion forum into every wiki. This site is very cool - it produces great-looking sites and has already attracted big names like CSI: NY, Food & Wine magazine, fuse.tv and Mythbusters as clients. According to a recent release, Wetpaint currently hosts... [read more]

Microsoft hooks up Web 2.0

November 4, 2007 by Avenue A Razorfish
with 214 views
0

Last week Susan Scrupski published some great comments about Microsoft's efforts to orient MOSS (Microsoft Office SharePoint Server 2007) towards Enterprise 2.0. She talked about Atlassian and Newsgator and how they integrate more tightly with SharePoint now allowing SharePoint users to find people and content more easily. It is also... [read more]

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