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2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value.

February 8, 2012 by Brian Solis
with 663 views
1

Image: VLADGRIN/Shutterstock, via author's blog

Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more meaningful journey as it may... [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 2,134 views
0

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching... [read more]

Rumors About Facebook Mobile...

January 22, 2012 by Danielle Leitch
with 1,349 views
0

Photo by Thomas Widmann via Flickr

There are a lot of articles circulating about the benefits of mobile advertising. In fact, many companies and brands are embracing mobile advertising and seeing impressive results. However, the mobile advertising market hasn’t been cornered by one particular vendor and some are wondering if Facebook is going to join the mobile scene.... [read more]

10 Mobile Apps That Will Keep You On Your Social Media Game

January 9, 2012 by Ali Goldfield
with 9,885 views
2

It’s predicted that by the end of 2014, mobile use of the web will have outstripped desktop access. It’s clear that taking social media on-the-go saves time and energy. While most of us have the necessary and very helpful mobile apps for Twitter, Facebook, Google Plus and Foursquare, there are many others apps that can help you stay on top of your social media game. [read more]

Why Join Instagram?

January 6, 2012 by Your Social Move
with 1,943 views
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Tyler Olson/shutterstock

Instagram is a free photo sharing application that has changed the meaning of content sharing. The door to new marketing opportunities will soon be opened. [read more]

Will Mobile Websites Enhance Social Media Marketing?

January 5, 2012 by Mac Ocampo
with 496 views
0

 ra2 studio/shutterstock

Keep in mind that your mobile website is for your customers. So put yourself in the user’s shoes and find out what a customer wants to see on their phones. Consider simple yet big buttons for users to notice. Keep URLs short as possible. Your website may appear smooth on an iPhone and not on an Android smartphone, so it’s best to hire an experienced mobile site developer to cover all mobile OS. [read more]

SoLoMo: Your Buzzword for 2012

January 4, 2012 by Rick Liebling
with 945 views
2

Vakhrushev Pavel/shutterstock

SoLoMo will be a buzzword in 2012, but like most buzzwords, it’s likely to be misused or misunderstood. The opportunities here are great, but a thoughtful strategy is required. [read more]

Social Media: What to Expect in 2012

January 1, 2012 by Angela Denby
with 14,493 views
0

Technology exploded in 2011. With the increased number of smartphones, iPhones becoming available in Verizon Stores,  and iPads, Nooks, ebooks & Tablets becoming more known and popular, social media also increased. As we say good-bye to 2011, we look forward to what’s to come in 2012. During our last company Skype meeting we... [read more]

2012: Year of Empowered and Assertive Digital Customer

December 29, 2011 by Harish Kotadia, Ph.D.
with 519 views
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Image: Courtesy of author blog

As 2011 comes to an end and as we look forward to celebrating New Year 2012, one thing that strikes most looking back is the massive increase in ownership and usage of Smartphones and Tablet computers. [read more]

4 Significant Social Media Trends To Watch For In 2012

December 29, 2011 by Mac Ocampo
with 3,586 views
4

It was a great year for social media. A number of changes have been made in order for social platforms to improve and enhance their services for users. Aside from that they’re monetizing their services through paid social advertising like Twitter’s Promoted Tweets. Monetizing social platform services is crucial due to the fact that... [read more]

Social Networking in 2012

December 22, 2011 by Dave Higgins
with 1,082 views
0

Buslik/shutterstock

I’ll have to change the title of the predictions blog next year to something else, because the hype cycle around all the terms prefixed with the word “social” has run its course. Terms like “social networking,” “social media,” “social gaming,” “social buying,” and so on are now officially redundant and will be replaced by other terms in 2012. Organizations will stop thinking about “social” as a special aspect of their business strategy and realize that, just like the internet and telephony, the collaborative elements collectively referred to as “social” are just another aspect of doing business in a connected world. [read more]

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How to Measure Google+ Before You Make an Investment

December 12, 2011 by Adam Schoenfeld
with 962 views
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When Google+ Brand Pages launched just over a month ago, many companies immediately jumped head first into the proverbial deep end and created a page. However, 30+ days later, much uncertainty remains and these same brands are still trying to keep their heads above water and make sense of what Google+ can do for them. Here are four key things you can analyze today. [read more]

The Future of Work in a Social Local Mobile World

December 9, 2011 by Tac Anderson
with 467 views
0

 The theme of #LeWeb is SoLoMo, a phrase I absolutely hate. It stands for Social, Local, Mobile. But while I hate the phrase, there’s no doubt about the power of the combination of those three things. Yesterday I noticed a trend among several of the speakers and that was about the changing nature of work. There was also the... [read more]

Mobile: Why ALL of Your Digital Strategy Must Change

December 1, 2011 by Bill Wittur
with 726 views
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"...if you’re just starting to get into digital marketing, is upwards to 40% of your digital strategy focused on mobile tools or applications that are designed specifically for smartphones?" [read more]

5 Social Marketing Lessons from Social Fresh Baltimore

November 30, 2011 by Tracy Gold
with 803 views
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"Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways." [read more]

Thanks to Square and Sprint, Giving to The Salvation Army Kettle Just Got Easier!

November 26, 2011 by Jim Knaggs
with 279 views
0

  Today, The Salvation Army announced that we’ll be accepting credit-card donations via on-site smartphones equipped with Square credit card readers at its Red Kettles in select cities this Christmas. The readers, provided by the San Francisco based company Square, Inc., will make donating to The Salvation Army easier... [read more]

SEO Is Not Dead, It’s Reincarnated

November 22, 2011 by Adam Price
with 1,233 views
4

Moments after the release of Siri, the predictable “SEO is dead” articles began appearing everywhere. As someone who started in SEO, I pretty much always relegated these article topics to authors in need of blog reads. The SEO is dead prediction is probably only slightly older then SEO itself. [read more]

Augmented Reality: Where's the Value?

November 15, 2011 by Clinton Bonner
with 677 views
1

Augmented Reality applications may look like a lot of fun, but at this point, are they actually delivering value to the end user or are they a mere social & marketing gimmick? If the latter, when will they get better??? [read more]

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TrueTwit - Satan, Savior or Simply Misunderstood?

November 10, 2011 by Hollis Tibbetts
with 929 views
4

Not familiar with TrueTwit? It’s a “validation service” that some people use on Twitter. Love it or hate it, a lot of people use it. Why reject TrueTwit? Why embrace TrueTwit? Top 10 reasons for loving and hating TrueTwit in this article. [read more]

The Check-In Quandary

November 9, 2011 by Sarah Torrens
with 271 views
0

Sashkin/Shutterstock

There seem to be a whole slew of people who just don’t seem to “get” mobile check-ins or location-based apps. Here’s your guide to the who, what, where and why of mobile check-ins and location-based apps: [read more]

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