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Expose Yourself: Ensure Your Social Media Shows Up At The Top of Your Google Results

January 21, 2012 by Patrick Ambron
with 1,797 views
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Photo by Davide Restivo via Flickr

It’s likely that every single person visiting SocialMediaToday.com maintains social media profiles, and each of you works hard to make sure your presence represents who you are.  You spend time filling it with interesting information about what you like and what you’re up to.  In fact, you could argue your social media presence... [read more]

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With Google+ Are Social Media and Search Engine Optimization Now Kissing Cousins?

January 20, 2012 by Michael Gillen
with 547 views
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SuriyaPhoto/shutterstock

Now that Google is using Google+ in their search engine results, what does it mean for the SEO industry? [read more]

Google, Google+, Your World and Search Integration

January 13, 2012 by Annie Infinite
with 293 views
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Now we have the full integration of Google+, the Social Graph and Semantic Search announced by Google in this headlining post: Search Plus Your World calling the new bundle of semantic, social graph and Google+ by the laid back and unsensational title of ‘Your World”. [read more]

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To Build an Audience and Credibility: Be Consistent!

January 9, 2012 by Ripley Daniels
with 605 views
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Anastasiya Igolkina/shutterstock

Consistency is one of the most important things to consider when developing your blog. I’m talking not just about in the quality of the content (although that is important), but the regularity with which your website is updated. With a trillion websites at any user’s fingertips, you can’t afford to have someone come to your site and click away just because you don’t have the latest content up on your site. If you want people to continue to come to your site, you have to be consistent. [read more]

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Social Media's SpaceTime Problem for Event Marketing

January 6, 2012 by Bernard Martin
with 825 views
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Image by Anne Helmond via author's blog

Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]

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Brands & Agencies Need To Consider Integrating PR & Search Alongside Social Media for 2012

January 2, 2012 by Keredy Stott
with 960 views
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boians/shutterstock

Overall, the fact is simply that social media is growing up as a discipline in its own right. With brands continuing to invest heavily, including the mainstream, as well as early adopters, it seems highly likely that next year brands and their agencies will need to ensure that their activities across the areas of print and online PR, search and social media are working together, not the stand alone approach adopted by many at present. [read more]

When It Comes To Search, Speed Matters

December 23, 2011 by Adam Price
with 750 views
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Google announced last year with little fanfare that speed was going to become one of the new criteria for determining search rank. [read more]

Social Marketing Optimization (SMO)

December 7, 2011 by Mike Lewis
with 1,347 views
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"The social web changes at an unbelievable rate and the programs and plan we put in place just a few months have the potential to quickly grow outdated. To add to that, we are often biased by our choices, and sometimes are too close to our programs to know if we are doing the best we can." [read more]

SEO Is Not Dead, It’s Reincarnated

November 22, 2011 by Adam Price
with 1,233 views
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Moments after the release of Siri, the predictable “SEO is dead” articles began appearing everywhere. As someone who started in SEO, I pretty much always relegated these article topics to authors in need of blog reads. The SEO is dead prediction is probably only slightly older then SEO itself. [read more]

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Google Algorithm Update - Freshness Counts Even More Now

November 9, 2011 by James A Martin
with 777 views
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Google recently updated its ranking algorithm to put more emphasis on newsy, fresh content, affecting 35 percent of all searches. What does this mean for SEO and social media? [read more]

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Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search

November 8, 2011 by George Guildford
with 2,406 views
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After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands could have on search, many brands will surely be only too ready to hit the 'go' button... [read more]

Using Social Media and Video Content to Increase Your Website 'SEO' Traffic?

October 30, 2011 by Edwin Huertas
with 1,701 views
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Did you know that according to eMarketer, millions of Web site owners today are turning to video to enhance their Web marketing strategies? It is what the people are asking for, so companies are responding to the demand by offering video Web pages. I’ve managed many Web projects for so many different companies that I’ve lost count. But one thing I do know is that many of them felt ‘video’ was the next big thing and with video they could sell their prospects in a new and more exciting way. [read more]

Is Your Company Brand a Homebody? (aka Google Hates Hermits)

October 17, 2011 by Phillip Davis
with 352 views
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"In essence, if you want to be treated like a relevant business, you have to act like one. You can’t “stay at home,” shut off the lights and expect customers to knock the doors down. Seems sensible enough, yet a good many companies remain complacent with static web sites, little to no social media presence and stale, outdated blogs" [read more]

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5 SEO Strategies When Naming and Branding Your Company

October 3, 2011 by Phillip Davis
with 1,340 views
2

Rather than place all your branding eggs in the keyword basket, build a company brand identity that leverages multiple online channels. [read more]

The Difference Between SEO, SEM and Sales - Joke/Humor

September 19, 2011 by John Wilkerson
with 570 views
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"Three guys are sitting in a bar. A beautiful woman walks in and all three decide they are going to ask her out...." [read more]

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Why We Don't Have a +1 Button

September 16, 2011 by Mike Derges
with 574 views
3

A real-life breakdown of why one successful online retailer, Stinkyink.com has removed the Google +1 button from its website. With a quick overview of the benefits of Google +1, as well as the limitations and impact on the retailers online business, this is a must-read article if you are adding the +1 button to your website. [read more]

The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media

September 8, 2011 by Frank Barry
with 3,281 views
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You know how a 3-legged stool works, right? If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up. The online world has a similar 3-legged stool - SEO, Email and Social. All three work in harmony to support a comprehansive online presense. If you're missing one, the others suffer. [read more]

Does Black Hat SEO Work?

September 5, 2011 by Chris Sanger
with 1,200 views
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If your website is appearing higher in search results than it should be, the people below you are going to look and wonder “Hey, where did they come from?” [read more]

SEO – How Not To Do It

September 1, 2011 by Eva Grzybek
with 1,130 views
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Find out the most common SEO cheats and why you should avoid using them. [read more]

Google Analytics for Marketers (& Designers, Too!)

August 17, 2011 by Steph Parker
with 3,409 views
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Google Analytics can be really useful if you’re looking to measure performance, or launch a keyword campaign to boost your SEO. There are a few things in particular you’ll want to understand (and pay attention to); use this guide to teach you or refresh your knowledge. [read more]

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