Our network

roi

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,365 views
0

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

exclusive

Why TV Is the Main Crossroad for Social Media

January 11, 2012 by Laurent Francois
with 401 views
0

scyther5/shutterstock

TV was the main target of Social Media professionals for the last 5 years. But it's because there was a misunderstanding between TV as an industry and TV as a support. TV's back to users. A great opportunity for Social Media activists. [read more]

Is Social Media ROI a Ridiculous Concept? [CONVO]

January 11, 2012 by Neil Glassman
with 1,520 views
0

In this conversation, Dennis and I explore how to assess the effectiveness of social media marketing in the current absence of measurement standards, the often false attribution of purchases to buyers' last measured action and other topics related to the complexity of assigning metrics to word-of-mouth marketing. [read more]

Social Media: Has the Hype Cycle Finally Peaked?

December 28, 2011 by Ted Sapountzis
with 250 views
0

Is the social media bubble about to burst? Three trends seem to point to this: Our audience sees no value, we can't show ROI, and companies reduce spend. [read more]

exclusive

With Social Media, Should We Settle for ‘Return on Influence’ When We Can Have ‘Return on Investment’?

December 20, 2011 by Malcolm Cowley
with 917 views
2

"I have been working in the digital marketing industry for over nine years and can appreciate that social media managers need to evaluate what impact engagement on these channels is having on their wider marketing efforts, but I fear settling purely for influence will be to the peril of budgets, particularly as we work through a particularly difficult and elongated recession." [read more]

exclusive

Why Your Social Media Campaign May Be Doomed

December 7, 2011 by Hollis Tibbetts
with 303 views
0

Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer [read more]

A new Social Marketing Approach: Hyphenated Marketing

November 15, 2011 by Laurent Francois
with 980 views
0

The attention economy and the intense competition among brands to reach consumers require to re-think our marketing approach. The classic funnel could be challenged by a new need: shaping hyphens between brands and citizens. [read more]

exclusive

Smartphone Apps – Your Brand in Their Pockets

November 3, 2011 by Alex Smith
with 895 views
0

It’s no secret that smartphone applications are now a massively used commodity, with more and more brands and their respective online PR or social media agencies beginning to see the value in creating apps and the different use cases for their business. The ability for brands to create a more direct impression on smartphone users and... [read more]

Are We Missing the Big Picture of ROI in B2B Social Media?

October 27, 2011 by Mili Ponce
with 3,322 views
0

Most B2B companies either think that social media is not worth investing in or they just can’t see the ROI of social media. The answer you will get most of the time is, "My clients are businesses and they are not on social media." Are we missing something here? Did we forget something? Some social media experts have said that the ROI of... [read more]

exclusive

It’s Not the Metrics. Your Marketing Just Sucks.

October 15, 2011 by Robin Cangie
with 2,572 views
6

Despite the increasing availability of tools to help them link their campaigns to the bottom line, the majority of marketing executives are dissatisfied with their companies’ ability to measure marketing and social media ROI. News flash: It’s not that you have bad metrics. It’s that your marketing sucks. [read more]

4 Neat Ways to Prove Social ROI & 4 Unforgettable Stats

September 26, 2011 by Nick Bennett
with 2,555 views
9

It's a touchy topic for anyone involved in social media marketing and it's the acronym that's brandished around the board room like a pair of tight shoes no one wants to wear - our old nemesis - ROI. Let's put those tight shoes back in their box… [read more]

Is LinkedIn Worth the Effort?

September 15, 2011 by John Wilkerson
with 2,237 views
6

"...who wants to peruse through page after page of posts that only give you a little enticement about the topic and then require you to do extra work to actually get to the meat of the topic? This may make us lazy but I like to follow the premise that you must provide real benefit to your readers and not just throw junk at the wall and see what sticks." [read more]

exclusive

The One Essential Key to Developing Your Social Media Influence

September 11, 2011 by Joshua Leatherman
with 4,451 views
7
Image source: Author's blog

We love stories. The greatest predictor of social media success is also the most challenging to master; it is the ability to tell a story well in very few words. A narrative must be intentionally developed and every post must become a building block that deepens and widens the story. [read more]

5 Components of a Successful Integrated Marketing Strategy

September 7, 2011 by Debra Ellis
with 1,736 views
3

"Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don’t deliver a return on investment. Not having an integrated strategy can be costly, too." [read more]

Case Study: Dyson's Online Strategy Doesn't Suck

August 23, 2011 by Michael Laskey
with 1,223 views
1

Dyson, the technology company founded by the renowned, quintessentially British inventor James Dyson, just gets social media. In recent years Dyson have used sites like YouTube and Facebook to great effect in their efforts to garner hype for their new products, and they've demonstrated a good understanding of how social media can be... [read more]

What's the Value of Social Media in B2B Marketing?

August 15, 2011 by Dominique Ellis
with 7,146 views
8

So you have a Twitter account for your business. Great. Now what? What’s the value of social media in B2B? How can you get a ROI out of it? It's all about the networking. [read more]

Metrics That Really Matter

August 9, 2011 by Michael Lewis II
with 1,142 views
0

All business people want to see metrics and analytics. The problem is that most of these people do not understand the important metrics of social media. Check out what Metrics you should be monitoring and what they mean in the overall picture. [read more]

exclusive

Social Media Hierarchy of Effects and ROI

July 27, 2011 by Angela Hausman
with 1,135 views
0

The social media hierarchy of effects helps guide efforts and provides metrics focused on spreading your message, supporting your brand, and creating a tribe. [read more]

True Life: I'm a Social Media Professional

July 21, 2011 by kevin fawley
with 795 views
9

"These past two months have been a crash course in the difference between being a social media professional and anything else you want to call yourself. I wanted to share my three biggest takeaways so far." [read more]

Social Media and ROI: Likes and Follows Only Go So Far

June 30, 2011 by Adam Schreiber
with 1,303 views
5

The beautiful thing about Social Media is that it has the ability to engage customers and stakeholders, facilitate stream-lined interactions and potentially lead to increased sales. The only problem is that with the platforms that exist right now there is a major gap between consumption and creation. [read more]

Logo