Our network

social networks

When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski
with 176 views
0

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer. [read more]

Too Many Social Media Marketers Still Believe Size Matters

January 30, 2012 by Steve Olenski
with 3,148 views
7

Nagy-Bagoly Arpad/shutterstock

A recent study revealed that social media marketers are still hung up on size; still worried about quantity over quality when it comes to social media marketing measurement. [read more]

Formal Mechanisms to Control Social Media Customer Service Responses

January 25, 2012 by Richard McCrossan
with 287 views
0

Businesses that haven't integrated social media into customer service need to consider formal mechanisms to control their responses. [read more]

Social Media Tips for the New Year

January 23, 2012 by Brad Friedman
with 2,661 views
4

2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it’s become clear social media is here to stay. It has fundamentally changed the way we... [read more]

When It Comes to Social Media, Consumers Won't Take No for An Answer

January 11, 2012 by Steve Olenski
with 1,644 views
0

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no." [read more]

exclusive

Why TV Is the Main Crossroad for Social Media

January 11, 2012 by Laurent Francois
with 401 views
0

scyther5/shutterstock

TV was the main target of Social Media professionals for the last 5 years. But it's because there was a misunderstanding between TV as an industry and TV as a support. TV's back to users. A great opportunity for Social Media activists. [read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
with 1,987 views
1

Igor Dutina/shutterstock

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it. [read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski
with 1,004 views
0

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can. [read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski
with 2,649 views
1

Stocksnapper/shutterstock

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. [read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski
with 1,246 views
0

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead. [read more]

In the Social Media and Digital World, Brands Can't Take a Sick Day

December 15, 2011 by Steve Olenski
with 638 views
0

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. [read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski
with 6,351 views
5

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn. [read more]

Are Fortune 500 Companies Too Busy For Social Media?

December 4, 2011 by Steve Olenski
with 1,211 views
2

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon. [read more]

Facebook Tells Google to Go Get Their Shine Box

December 3, 2011 by Steve Olenski
with 1,391 views
0

Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait 'til you read how Mark Zuckerberg described Google+. [read more]

Social Media and Word of Mouth Marketing May Not Be the Same But...

December 2, 2011 by Steve Olenski
with 1,134 views
0

Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree. [read more]

Is a Crisis the Real Test of a Brand When It Comes to Social Media?

November 28, 2011 by Steve Olenski
with 912 views
0

It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space. [read more]

The Dangers of Facebook Promotions for Marketers and Advertisers

November 21, 2011 by Steve Olenski
with 1,914 views
0

Ioannis Pantzi/Shutterstock

You have your Facebook page all set up and you decide to offer an enticement to get more "likes." Happens all the time, right? Well, you better be careful about what you promise in return for that "like" because people are watching... and they will call you on it. [read more]

Yahoo! Ups Its Social Media Game

November 14, 2011 by Steve Olenski
with 544 views
2

Yahoo!, you do remember Yahoo!, right? Well they recently made a couple of changes that are designed to make them more social media friendly. The question is will anyone care for does anyone even use Yahoo!? [read more]

Social Media Marketing Analytics - Rules of Engagement, a Supplement to the 7-Part Series

November 8, 2011 by Michael Midure
with 1,425 views
2

"After listening and uncovering valuable insight and planning appropriately, make sure you are set. While you are getting set, and just before you are ready to go, read the following rules of engagement and stick to them!" [read more]

Brand Interaction Increasing On Twitter

November 2, 2011 by Steve Olenski
with 1,467 views
0

The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter. [read more]

Logo