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Use the Web-Utensils to Create Human Relationships

January 31, 2012 by Isra Garcia
with 242 views
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Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences. [read more]

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Advertising: Fundamentally a Disruption on the Social Web

September 26, 2011 by Dave Allen
with 321 views
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When our attention spans online have been reduced to 9 seconds, according to Sally Hogshead, it's time to reconsider the disruption that interactive marketing has brought to our Social Web experience. When the default behavior of brands online is interactivity, I believe we all lose. [read more]

Community, Social Discovery and the Implicit Graph

July 13, 2011 by Arnold Waldstein
with 164 views
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The move of companies like Disqus, Hunch, Foursquare, Tumblr and StumbleUpon towards capturing the implicit graph as a social discovery tool, all lead back to the dynamic power of community as a market building paradigm. This post looks at the relationship between community, social discovery and the implicit graph. [read more]

Closing the Action Gap on the Social Web

June 6, 2011 by Arnold Waldstein
with 461 views
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Being genuine is more powerful than being professional. Thoughts on creating a natural language for expression for businesses doing business and building brands on the social web. [read more]

Social filters turning the ordinary into the extraordinary March 1st, 2011|

May 18, 2011 by Arnold Waldstein
with 297 views
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Do you ever wonder why everyone posting on your Facebook wall is happy or tan and interesting? Always eating at fabulous restaurants…or in my case only drinking the very best wine? Welcome to the ‘other’ social filter. Social information filters allow us to see what interests us, find more relevant information quicker and connect to people or causes of like mind effortlessly. They are core to the value of the social graph and of course Facebook. They are magic of sorts. We hang around Facebook because it is relevant in a world we define. [read more]

Customers rule

May 18, 2011 by Arnold Waldstein
with 292 views
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Some truths bear repeating and this is certainly one. A number of events over the past week inspired me to write this post. First some context. Discovering the value chain between customer and company is what successful business people do every day. They fill endless whiteboards, figuring out who they are, what their customers value and how to deepen this connection. Pre the real-time web, this process was predominantly company centric. The center of the marketing bullseye was the company or product, with circles of distribution, partnerships and campaigns pushing the customer touch points out to the store or marketplace or channel. [read more]

Choosing Context Over Friendship to Filter the Social Web

May 18, 2011 by Arnold Waldstein
with 255 views
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Be interesting. Be smart. Work like a maniac. Create value and your customers will find you. It’s a socially brushed off sequel to “Build it and they will come”. But even interesting becomes noisy and ineffective without context and connection. The truly great promise of democratizing access for all is eating its own tail as more and more noise creates less and less connections that lead to value. [read more]

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Does the rise of the social web gives us a view into the future?

March 28, 2011 by Nick Bennett
with 643 views
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A retrospective look at the rise of the social web and what it might mean for our digital future. Through a study of the emerging technologies that have helped shape our relationship with our data online. [read more]

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Social Media Trends in 2011

January 6, 2011 by Natasha Netschay Davies
with 5,301 views
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Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. As companies become more familiar with the etiquette and overall landscape of the Social Web, 2011 will see a truer form of engagement between business and consumer. My predictions - with some personal hope mixed in: [read more]

How the Social Web is Changing Business

April 21, 2010 by Michael Fauscette
with 1,137 views
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I was working on a Prezi for a presentation next week by the same title as this post and as I worked through the flow some ideas that had been hanging around in my head sort of came together. The nature of an analyst is, I suppose to try and fit things neatly into a taxonomy, especially technology. We've tried to sort out social... [read more]

Is Twitter a Complex Adaptive System?

November 18, 2009 by Venessa Miemis
with 570 views
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I've seen a bunch of posts bubble up over the past few days that are really sparking my curiousity about what is really going on with Twitter, so I need to do a little brain dump. Bear with me.Insight #1An article by Rosabeth Moss Kanter was just published today on the Harvard Business Review website, titled On Twitter and in the... [read more]

The Hyper-Social Enterprise

September 22, 2009 by Francois Gossieaux
with 369 views
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As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book is “The Hyper-Social Enterprise — Tapping the Social Power of People to Transform Your Business.”Not surprisingly, the book's premise is very much inline with what I... [read more]

Social Web Design: Respond to human behavior. Don't fight it.

September 5, 2009 by Sameer Patel
with 500 views
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In my most recent post about how to avoid Enterprise 2.0 failure, I suggested that it's important to understand and respond to human behavior if there's any hope of accelerating business performance via social computing concepts. Here's an excerpt: What's in it for me'. Not just ‘What's in it for us' The single biggest point of... [read more]

Corporate Social Media, from Macro to Micro

September 2, 2009 by Valeria Maltoni
with 1,037 views
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This concept of going from macro to micro must be the most significant development brought by the social Web. While in the past, the official position of a company was the *only* public position a company would have, today, a company's public face is a composition. In fact, if it's done its job well, an organization could have a myriad... [read more]

The Authoritative Book On Social Media Finally Published

July 27, 2009 by Jason Falls
with 884 views
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It seems like everyone who has a blog or presence of substance in the social media space is writing a book these days. In fact, I've actually had several people follow up an introduction to me with, “So what book are you working on?” I'm not presently working on a book, thank you. When I have a good idea for one, I'll let... [read more]

What's the next Twitter of the social web?

July 27, 2009 by Michael Fauscette
with 1,314 views
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  Good question, right? I mean, there's always a "next" big thing in the world of the Internet. It's a little hard to think about it though, seems like Twitter just became "main stream" (well, some might argue, sort of main stream anyway). Its certainly growing like crazy and there are a lot of main stream celebrities so... [read more]

Who Is Talking About Your Brand?

March 5, 2008 by Jay Deragon
with 1,107 views
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Coke Cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can.Branding is a critical process for any company and protecting a brands image and market position is vital to market relations and shareholder value. Garr Reynolds,... [read more]

Has The Pyramid Inverted?

March 1, 2008 by Jay Deragon
with 1,450 views
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The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks. News media refers to mass media focused on communicating news. Media meshing... [read more]

How Do People Engage?

February 29, 2008 by Jay Deragon
with 284 views
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For years the brands have chased consumers and tried everything and anything to engage us.   Every kind of metrics for measuring methods of engagement have been developed and deployed all to justify the expense and effort behind these engagement initiatives. In the old days every trick of the trade was used to capture... [read more]

What Is Social Video?

February 28, 2008 by Jay Deragon
with 231 views
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Profiles on social networks all contain pretty much the same information about people, name, experience, location, bio etc.The social web has become the largest database of resumes with pictures, connected friends and depending on the network a host of other applications, i.e. Facebook. The data contained in a profile provides the very... [read more]

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