About Social Media Today
zappos
Expert Review: Tony Hsieh on The End of Business as Usual
"The future of business isn’t just about the latest technology, it’s about market disruption and how an organization recognizes and adapts to new opportunities." -- Tony Hsieh, Zappos. [read more]
Zappos, Crisis Management and the Importance of Owning Your Mistakes
Zappos and 6pm.com make a $1.6 million mistake. Get lots of PR in return and social media cuddles. Zappos, the Twitter wunderkinds, made a big boo boo. Their pricing engine set a maximum price of $49.95. Six hours later, and 1.6 million dollars later, the company blogs about it: Hey everyone — As many of you may... [read more]
Why Social Network Engagement is About Conversations
With the recent acquisition of Zappos by Amazon, many companies are now taking a serious look at social innovation especially after the latest Engagement report by Wetpain and the Fluent report by Razorfish on social influence marketing. Basically these reports prove that brands with high social media activity increased revenues while... [read more]
Amazon and Zappos, PR2.0?
Rich Becker has a thought-provoking post about the Amazon-Zappos handling of the news of their deal. CEO Jeff Bezos chose YouTube and Zappos CEO Tony Hsieh chose a blog post to break the $807 million* acquisition. He observes how both CEOs decided to handle the news-breaking themselves with the tools at hand - and distribute the... [read more]
Zappos Drinks The Kool-Aid?
Zappos let 22 marketing agencies aggregate in Las Vegas last week to vie for the honor of spending $7 million of its money on "evolving our brand" next year. It should reimburse them for their expenses, and forget the entire shebang.Zappos was the poster child darling for a brand that's based on customer service, quality, and all... [read more]
Zappos is Powered by The Empowerment of Employees
Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program. To say it was brilliant would be an understatement. And, I believe this is just the beginning. It's incredibly clear that Tony Hsieh doesn't just... [read more]
The Communicator's Challenge: “We” Are Not “They”
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines: Communicators plan activities to reach our key audiences. However, we often don't represent those audiences. We may not be the same demographic as the target audience. We may not have the same interests, or hobbies,... [read more]
Talk about engagement: Zappo's CEO asks Twitter community about business strategy
Tony Hsieh, CEO of Zappos, is an example of a senior executive who is super-engaged with social media. He writes an interesting blog (along with the company's COO) and he is very active on Twitter. This morning he published the following update: Can you imagine even three years ago, the CEO of a recognized consumer brand “hanging... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”