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Zappos, Crisis Management and the Importance of Owning Your Mistakes

May 24, 2010 by Laurel Papworth
with 3,628 views
0

Zappos and 6pm.com make a $1.6 million mistake. Get lots of PR in return and social media cuddles. Zappos, the Twitter wunderkinds, made a big boo boo. Their pricing engine set a maximum price of $49.95. Six hours later, and 1.6 million dollars later, the company blogs about it: Hey everyone — As many of you may... [read more]

Why Social Network Engagement is About Conversations

July 30, 2009 by Eric Tsai
with 1,533 views
2

With the recent acquisition of Zappos by Amazon, many companies are now taking a serious look at social innovation especially after the latest Engagement report by Wetpain and the Fluent report by Razorfish on social influence marketing. Basically these reports prove that brands with high social media activity increased revenues while... [read more]

Amazon and Zappos, PR2.0?

July 26, 2009 by Valeria Maltoni
with 225 views
0

Rich Becker has a thought-provoking post about the Amazon-Zappos handling of the news of their deal. CEO Jeff Bezos chose YouTube and Zappos CEO Tony Hsieh chose a blog post to break the $807 million* acquisition. He observes how both CEOs decided to handle the news-breaking themselves with the tools at hand - and distribute the... [read more]

Zappos Drinks The Kool-Aid?

July 20, 2009 by Jonathan Salem Baskin
with 416 views
1

Zappos let 22 marketing agencies aggregate in Las Vegas last week to vie for the honor of spending $7 million of its money on "evolving our brand" next year.  It should reimburse them for their expenses, and forget the entire shebang.Zappos was the poster child darling for a brand that's based on customer service, quality, and all... [read more]

Zappos is Powered by The Empowerment of Employees

July 17, 2009 by Brian Solis
with 530 views
0

Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program. To say it was brilliant would be an understatement. And, I believe this is just the beginning. It's incredibly clear that Tony Hsieh doesn't just... [read more]

The Communicator's Challenge: “We” Are Not “They”

April 16, 2009 by Dave Fleet
with 333 views
1

Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines: Communicators plan activities to reach our key audiences. However, we often don't represent those audiences. We may not be the same demographic as the target audience. We may not have the same interests, or hobbies,... [read more]

Talk about engagement: Zappo's CEO asks Twitter community about business strategy

April 27, 2008 by Joel Postman
with 135 views
0

Tony Hsieh, CEO of Zappos, is an example of a senior executive who is super-engaged with social media. He writes an interesting blog (along with the company's COO) and he is very active on Twitter. This morning he published the following update: Can you imagine even three years ago, the CEO of a recognized consumer brand “hanging... [read more]

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