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8 Most Common Types of Social Media Buzz

January 15, 2012 by Virginia Bautista
with 5,238 views
2

Photo by Ramesh NG via Flickr, Creative Commons

Find out what "netizens" commonly discuss in social media conversations. Listening to the 8 common types of conversations is practically the first step to building relationships with the consumers, managing the brand’s reputation, generating leads, or engaging potential product ambassadors. [read more]

Social Media: Rising Above the Clutter Part 2

November 12, 2011 by Julia Dowers
with 594 views
0

Photo by Chris Betcher via Flickr

Now that you have social media outlets, they portray your brand perfectly, and you are even getting people to like, follow, and fan you...so now what? How do you actually engage your audience? [read more]

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It's A Volunteer Mentality.... Teaching With Social Media

September 28, 2011 by Julie Morey
with 276 views
3

"It's a volunteer mentality" features guitar instructor Tim Wilson. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Tim Wilson [read more]

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Telling Stories of People's Lives... Using Social Media

September 21, 2011 by Julie Morey
with 250 views
0

Telling stories of people's lives features videographer and content creator Alex Andrews, imaginecolorado.org/​. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Matt Abraxas, mattabraxas.com/​ [read more]

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Huge Amount of Freedom Involved... with Notes

September 14, 2011 by Julie Morey
with 238 views
0

"Huge amount of freedom involved" features filmmaker Alex Dorman discussing Facebook Notes. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Alex Dorman [read more]

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It's Just Snowballing... Retail in a Social Media World

September 7, 2011 by Julie Morey
with 573 views
0

"It's just snowballing" features shop owner Alicia Shelman, everett-allies.com/​index.stm. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Josh Ory [read more]

Let's Just Try Our Own... A Comedy Podcasting Attempt

August 31, 2011 by Julie Morey
with 340 views
0

"Let's just try our own" features podcaster Frank Andrade. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Dominic Ybarra [read more]

What's the Value of Social Media in B2B Marketing?

August 15, 2011 by Dominique Ellis
with 7,146 views
8

So you have a Twitter account for your business. Great. Now what? What’s the value of social media in B2B? How can you get a ROI out of it? It's all about the networking. [read more]

Social Media Advice: Get Real or Go Home

May 3, 2011 by Kevin Stirtz
with 745 views
0

To make social media work, you must make it real. Let your employees and customers have genuine conversations. Otherwise you’re just wasting everyone’s time. [read more]

How Cisco Successfully Integrates Social Media Into Their Organisation

April 19, 2011 by Dado Van Peteghem
with 2,932 views
5

If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the modern organisation. [read more]

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How Will Social Search Affect Social Media and SEO?

March 7, 2011 by Alex Smith
with 7,572 views
5

Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely to spread far and wide, as the positives and negatives of this new factor begin to reveal themselves and take shape. [read more]

The Theory of Managing Expectations and Conversations

February 28, 2011 by Steven Van Belleghem
with 5,441 views
1

Doing too much good can actually be bad. Trying too hard to get a lady will only make you fail, trying too hard to close a deal will definately make you fail and over-the-top-delivery of expectations will make you fail. Don’t try too hard. Driving conversations is very much about managing expectations. The time you were pleasantly... [read more]

Some People Don’t Want To Talk To You

December 5, 2010 by Pat McGraw
with 2,643 views
1

On Monday, I wrote about the importance of creating a unique, valuable experience that can be consistently delivered to the customer in order to improve your customer acquisition and retention efforts. Today, I am going to tell you that sometimes your customers don’t want to talk to you – they just want to take care of their own needs... [read more]

Social Media: Are Your Social Conversations Delivering Value?

October 29, 2010 by Pam Moore
with 8,987 views
7

Wow, it has been a busy couple of weeks.  I have had little time to write.  It’s funny as what is driving me the most nuts about this is my community is asking for information.  There are specific topics they want me to write about. They have questions and I haven’t had time to answer. I solidified an editorial calendar... [read more]

Social Media Isn't All About Conversation

October 26, 2010 by Tom Martin
with 7,022 views
10

A few weeks back, I posted a slightly controversial post on Ad Age, talking about why I believe ad agencies should own social media. I knew the post would cause a rucus and it did...mostly around two areas. First, the idea of "ownership" drove a number of comments and response posts -- and a great amount of really good conversation.... [read more]

Social Media Marketing is All About Changing the Conversation

October 16, 2010 by Roger Pimentel
with 15,105 views
7

 Are you caught up on Mad Men? In this week’s episode, the agency (Sterling Cooper Draper Pryce) deals with the fallout of losing their largest account. New clients are hesitant to hire them, because word about town is that the agency’s future is cloudy at best. Peggy’s advice, which Don Draper takes to heart, is simple: “If you don... [read more]

Do Social Media ‘Conversations’ Sell Anything?

October 11, 2010 by Gini Dietrich
with 8,401 views
7

I was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.” I recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. A blog comment is not a conversation. A tweet or a... [read more]

What Conversations are YOU Starting?

October 8, 2010 by Suzanne Vara
with 1,978 views
1

  Social media … the conversation starter. Really? Haven’t we always talked to customers, potential customers and even those that probably will not become customers but want to pick our brains? We have always talked and now with some shiny new tools we freeze. We do not know what to say, we become unsure and wait to be reactionary... [read more]

Social Media Is Not A New Conversation

October 6, 2010 by Suzanne Vara
with 1,372 views
1

  Social media has changed the way that we market our brand as it is that constant billboard of brand message as well as consumer reaction. The shift from the one to one communication in traditional advertising has evolved from a consumer-to-consumer conversation into a brand-to-consumer conversation. It is not a new conversation... [read more]

Digital Communications Conversations Continue To Evolve

September 29, 2010 by Dave Fleet
with 1,145 views
1

The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “... [read more]

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