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brand management

When It Comes to Social Media, Consumers Won't Take No for An Answer

January 11, 2012 by Steve Olenski
with 1,644 views
0

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no." [read more]

Consumers Choose Email To Communicate with Favorite Brands

January 3, 2012 by Steve Olenski
with 1,450 views
0

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email. [read more]

How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle

December 23, 2011 by Steve Olenski
with 393 views
0

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in. [read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski
with 1,246 views
0

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead. [read more]

6 Features We Must Learn to Use Since Klout Is Here to Stay

December 5, 2011 by Your Social Move
with 783 views
0

Klout is here to stay. Without a single mention of the Klout Score, here are 6 best and practical Klout features to use to your advantage to manage a company or brand online. [read more]

The Right Social Media Mindset

August 26, 2011 by Salma Jabbar
with 309 views
2

How is digital media impacting business? Where should they invest? And what can we expect next? I’ve found that many companies are very focused on the use of social media tools but are not capable of balancing the use of tools with the right social media marketing mindset. [read more]

Curation Nation: How to Turn Information Overload to Your Advantage

April 12, 2011 by Simon Mainwaring
with 719 views
3

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. As Stephen Rosenbaum outlines in his great new book, Curation Nation, this opportunity is even more important than that especially for brands. [read more]

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5 Social Media Monitoring Tools You Want to Check Out

March 16, 2011 by Tony B
with 1,151 views
4

True social media power can be felt by actually providing something of value to targeted users on your social media sites, not by just pushing out corporate updates to anyone who will listen. This post describes 5 great free tools to assist in monitoring your social alertness. [read more]

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Hire a MARCOM...or Hook up with other Great Geeks

March 9, 2011 by Elias Shams
with 462 views
0

Since, the beta launch of awesomize.me, we have changed the main message on our homepage many times. None of them was able to convey the message clearly until our most recent posting which has already increased our user registration by 20% since we took it live 24 hours ago. Thanks to the advice of Craig Newmark, the founder of Craigslist. [read more]

You No Longer Control Your Company’s Brand

August 31, 2010 by Gini Dietrich
with 3,635 views
1

Steve McKee, the founder of McKee Wallwork Cleveland, BusinessWeek advertising columnist, author of When Growth Stalls, and friend wrote recently here about branding and how the tide has shifted. He says you no longer control your company’s brand; your customers do. Think about that for a second. You no longer control your company’s... [read more]

5 Not-So-Easy Steps to Managing Your Brand Online

August 13, 2010 by Brian Solis
with 2,246 views
0

Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still... [read more]

6 Free Tools for Monitoring Your Brand’s Reputation

June 28, 2010 by Lime Labs
with 2,107 views
2

 Brand monitoring is an integral part for the success of any organization. You must be aware that a lot of conversation goes on the web about your organization with or with without your consent. And, it is good if you could monitor all such conversation so that you are in a position to formulate a strategy for building up your brand... [read more]

How Do You Manage Negative Comments on Social Networks?

June 17, 2010 by Darren Cahr
with 5,005 views
5

One of the original purposes of the common law was to provide a forum for the peaceful adjudication of disputes that may have previously led to violence.   The famed case of Tuberville v Savage (1669) 1 Mod. Rep. 3; 86 ER 684, which set the standard for the tort of assault, shows how close violence was to the surface in... [read more]

How brands use social media to re-invent themselves from the inside out.

June 14, 2010 by Simon Mainwaring
with 2,252 views
0

I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted to discuss how social media can be used to rally company employees... [read more]

Karma, Etiquette and Your Online Brand Reputation

June 7, 2010 by Daniel Schawbel
with 1,116 views
2

Anything that is posted online can always come back to haunt you in the future. I'm starting to see bloggers who feel that they can become more successful when they taunt and bully others in a public setting. These individuals, whom I won't name, can justify their blog posts based on facts uncovered online. The problem is that they don'... [read more]

3 Tips for Dealing With Negative Feedback Online

May 18, 2010 by Marketing Leadership Council
with 1,211 views
0

At a Blogwell conference last year, Tim Collins and Ed Terpening from Wells Fargo shared their experience using social media to reshape online conversation about their brand.  In the presentation below, Tim and Ed outline three tips for marketers looking to improve the tone of negative conversations online. Video: Ed on... [read more]

Surviving The Reign of Social Media

May 17, 2010 by Jonathan Salem Baskin
with 751 views
2

P&G's new Pampers Dry Max diapers are under siege from a grassroots social media campaign accusing the product of causing chemical burns. Two class action lawsuits have been filed in Ohio. The company has denied all claims, both legal and anecdotal. The marketing trades are covering it as an emerging case for "the power of the... [read more]

Just How Bad Can Negative Online PR Be?

May 15, 2010 by Dr Matt McDougall
with 1,564 views
1

There is no Brand immune to a negative event... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea.... they are getting beaten up in a very visible and very public backlash that is occurring... [read more]

Who's Watching Your Kid—I Mean Brand?

May 3, 2010 by rockstarbuzz
with 883 views
0

There is a big debate on the social media scene regarding outsourcing social media, and it's a pretty big one right now.  It's almost like the debate over having a nanny to watch your children. That issue has been hotly debated for decades, but has a lot of key similarities to outsourcing your social media managment.... [read more]

Social Media: Risky Tool or Tool for Risk Management?

April 28, 2010 by Jennifer Johnston Canfield
with 1,689 views
2

It is of strategic interest to American firms to prepare for the work habits of the new generations, who have grown up working and communicating in virtual, shared environments. How Social Media Creates Risk for CEOs With great interest, I read Mashable's recent interview with Forrester... [read more]

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