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twitter b2b strategy

10 Newbie Twitter Mistakes Made By Businesses

March 8, 2010 by Mike Johansson
with 7,845 views
12

Businesses jumping into social media often see Twitter as a “simple” part of the plan: set up an account and start tweeting. Sadly some even get stuck right after the set up part. Here are 10 mistakes business newbies on Twitter should avoid: 1. Doing Little or Nothing With an estimated 25 to 30 percent of... [read more]

Find your Company's Twitter Voice for Business

January 16, 2010 by Vanessa DiMauro
with 2,582 views
0

I have been as excited about twitter as I have been about the advent of the fork or the football - I'm not intrigued by the thing- only the application of it.  Twitter is a utensil that provides a single basic function with stylistic differences that are determined by the user's agility with the tool.  Now, before all the... [read more]

Have you considered segmenting your Twitter strategy?

October 17, 2009 by Daryl Pereira
with 2,899 views
8

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing. One of these presentations contained the following Twitter strategy... [read more]

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