About Social Media Today
social media
The State of Social Media 2012: Will Facebook Go the Way of the Mayans?
Social media has become like a third arm for most of us, one we can’t live without. We check it daily, even hourly, hungry for the latest update. So it’s only normal that we want to know what’s been going on with our favorite social media websites. [read more]
5 Things to Look for When Hiring Social Media Interns
Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them. [read more]
Are You a Victim of Social Media Discrimination?
A simple social media profile or LinkedIn profile picture can create a new type of discrimination among your peers. What is it? Are you a victim? How can you turn it around? LinkedIn marketing specialist Victoria Ipri reveals the answers. [read more]
Driving Social Media Success Higher!
Since I wrote a post about social media proof in the form of statistics, I have started looking more intently at how companies handle social media. What I have found is that some are doing it all wrong! [read more]
How Social Media Made Mommy Porn Main Stream
Let's get one thing out of the way first: "Fifty Shades of Grey" is terrible writing. But who's reading it for the writing? For most of us, "Fifty Shades" — and its two sequels detailing (and I do mean detailing) a couple's steamy relationship — emerged from nowhere this spring. The same Friday my friend asked me if I had heard of it, I came home to see the series featured on the cover of Entertainment Weekly. By Monday, it was clogging my Facebook feeds. [read more]
5 Hidden Features of Facebook
It’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of. [read more]
Social Media Case Law – The Beginning
The Harris decision was met with an immediate uproar, as the court’s interpretation of Twitter’s terms and conditions shocked many, including Twitter itself. Twitter has subsequently filed a motion to quash the subpoena stating that the Harris court had misinterpreted its terms and conditions and that its members certainly owned their tweets and content. [read more]
Twitter Pandemonium: The Steve Blake Incident
Image courtesy of zacaltman via Flickr
Democracy in Twitter is widespread. Bashing has become so common that public celebrities aren’t safe behind their glitzy comfort zones. The maddening outbreak of perilous tweets directed to Steve Blake and his family is just a basic example of misguided fervor... [read more]
Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
Author/presenter Liz Crawford
Learn some great new ideas and ways to identify key behaviors to effectively elevate your sales strategy from Liz Crawford [read more]
How to Make the Most Out of Your Social Media Buttons
Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]
Building a Great Social Media Team
Image: Enciktat/Shutterstock
Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone. [read more]
Amnesia Ibiza, Humanising the Brand Through Social Networks
Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. [read more]
Twitter Verification Implications for Brand Marketers
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? [read more]
Chatting up Influence with Dave Balter, CEO of BzzAgent
Dave Balter of BzzAgent
Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and talk about influence and how marketers can leverage it. [read more]
The Future of Social Media Relevance – Mobile, Niche, Meaning?
A friend of mine found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard, Path, Instagram and Twitter. Plus, he doesn’t see additional value with connecting with more brands on Facebook. Could his experience be a sign of what social networks need to be mindful of in order to stay relevant? [read more]
Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass
Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]
One False Move and You Could Lose Your Facebook Page!
Here are the top 3 Facebook mistakes made by businesses. Making any one of these mistakes is grounds for page deletion by Facebook! [read more]
Social Media, Law and Risk Aversion
A business executive who turns away from social media because she recognizes, but does not fully understand, the legal risks, will soon find herself faced with competitors that have captured increased market share through social media. [read more]
The Evolution of the Social Contact Center
The advent, rise and popularity of the social web has morphed contact centers into powerful action hubs. Today, the contact center has evolved in role and significance to cater to the rising demands of a socially aware consumer group. [read more]
Permission-Based Social Media Strategy
Permission-based social media strategy can help you jump-off the social media nightmares. There is a better way to approach social media. Every marketing campaign has its penetration concept – when you penetrate these networks effectively, the result will speak for itself. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”