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Why Are Businesses 'Doing' Social Media?

February 9, 2012 by Claire Faucett
with 604 views
2

Photo by Neal Jennings via Flickr

Because they have to. Business today IS social. But there is an important distinction between simply "doing" social and "being" social. Businesses find they are more successful when they aren't simply doing social because "everyone else is."Consumers and marketers alike are realizing that mass marketing or traditional marketing is... [read more]

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Listening Platforms; Useful or Strategic?

February 8, 2012 by Eric Vachon
with 279 views
0

wavebreakmedia ltd/shutterstock

Marketing executives want to gain insights into their customers’ behavior. They don’t want a red, yellow, green dashboard; they want actionable answers to questions like the following: is your marketing messaging aligned to what customers in the global market value? How is your messaging influencing customers at a brand level and at a product level? [read more]

Human Media: The Human Approach that Changes the Outcome

February 7, 2012 by Isra Garcia
with 471 views
0

Photo: ortzadar

Using Human Media means changing the “social” approach that you give to the Web for another more human. It’s simple and effective.Two Parallel ApproachesIn the early times, companies developed a marketing campaign with a liv motiv and claim, and after that they studied whether it worked or not. They practically made a guess on... [read more]

Twitter: A Social Medium for the Anti-Social

February 5, 2012 by Peter Strella
with 2,352 views
1

Photo by Michael Davies via Flickr

I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind of a loner. Social media is like an online conversation, and there... [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 3,551 views
1

Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

Social Media Predicts the Super Bowl

February 4, 2012 by Felicia Dorng
with 998 views
2

Turns out that, just like the real thing, the Social Bowl gets played in four quarters, each quarter representing one of the four pillars of social media success: Presence, Audience, Engagement, and Buzz. [read more]

Preventing Online Community Backlash

February 1, 2012 by Michael Hahn
with 466 views
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Every community manager dreams that their community will be all sunshine and roses. However, that is rarely the case. Every player always has an opinion. When the community manager shares information, no one person consistently shares the same opinion on the topics. [read more]

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9 of 10 Online Marketers Make the Same Silly Mistake

February 1, 2012 by Barry Feldman
with 1,426 views
3

When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug. [read more]

Super Bowl XLVI Social Media Command Center

February 1, 2012 by Mike Lewis
with 783 views
0

Photo Courtesy of ESPN and Raidious

Super Bowl XLVI Host Committee is using the Awareness Social Marketing Hub to deliver “Hoosier Hospitality for the 21st century,” managing social media channels to engage with fans before, during and after the big game. [read more]

Use the Web-Utensils to Create Human Relationships

January 31, 2012 by Isra Garcia
with 242 views
0

Africa Studio/shutterstock

Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences. [read more]

Google+ and Why Every Healthcare Organization Needs a Social Profile

January 29, 2012 by Joel Selzer
with 1,515 views
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With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation. [read more]

Communities are Bullsh*t

January 27, 2012 by Andy Gonzalez
with 1,988 views
2

Valenta/shutterstock

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble, but for all your efforts (I know the hard work firsthand) how much is that “community” affecting your brands bottom line? Chances are, not a whole lot. [read more]

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HR Role in Social Media Strategy

January 27, 2012 by Sandy Miller
with 872 views
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Marco Rullkoetter/Shutterstock

HR needs to be involved in social media strategy. It helps them recruit the best talent. You also need their support to handle employee issues that can arise when you have social media. [read more]

Tying Facebook Leads Directly to Revenue: A Marketo Example

January 27, 2012 by Jason Miller
with 259 views
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Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. [read more]

Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

January 26, 2012 by Mike Lewis
with 2,425 views
1

We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency. [read more]

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Pinterest: When Curation Becomes Meaningful for Anyone

January 25, 2012 by Laurent Francois
with 1,382 views
2

As curation as a concept is one of the digital key for the next years, Pinterest solved many problems: accessibility, fun and daily usability for anyone. Here are some usages for students, marketers, non-profits and live-events. [read more]

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What's Your Social Media Signature?

January 25, 2012 by John Serpa
with 1,936 views
2

So what do you do if you have the next big idea? Invoke the power of social media with a memorable social signature. But . . . there’s a catch. It’s not easy and requires you to hone three fundamental skills in order to maximize the influence it can net you. [read more]

Formal Mechanisms to Control Social Media Customer Service Responses

January 25, 2012 by Richard McCrossan
with 287 views
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Businesses that haven't integrated social media into customer service need to consider formal mechanisms to control their responses. [read more]

The Challenge of Social Media is Called People

January 24, 2012 by Isra Garcia
with 1,057 views
2

The real challenge of Social Media isn’t only: Create more benefits for companies Sell more products or services Generate more leads Increase your Facebook fans base, twitter following or blog subscriptions Divert more traffic to your Website or the conversions as result Create, share, exchange, distribute o redistribute content... [read more]

Social Media Tips for the New Year

January 23, 2012 by Brad Friedman
with 2,661 views
4

2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it’s become clear social media is here to stay. It has fundamentally changed the way we... [read more]

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