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The First Steps to Integrate Social Media Into Your Company

April 25, 2011 by Steven Van Belleghem
with 1,304 views
1

In the past few weeks, I had the chance, together with my colleague Dado Van Peteghem, to interview several European and American companies on their social media usage. One of the main conclusions from our conversations is the need for companies to provide a solid base when integrating social media into their marketing and other company processes. The basic pack consists of: providing efficient training, optimising the technical & social infrastructure, starting conversations with legal and corporate affairs in an early stage, and adapting the recruitment criteria. [read more]

The Cultural Imperative For A Social Business - Part 2

April 22, 2011 by Maria Ogneva
with 314 views
0

In short, what's positioned as important gets measured, what gets measured gets done, and what gets done gets compensated. Even the most reluctant people, given the right training, tools and incentives will shift their thinking! [read more]

The Cultural Imperative For A Social Business

April 22, 2011 by Maria Ogneva
with 508 views
0

Although effective collaboration has always been a cornerstone of a successful business, one could say that the unrelenting speed and sophistication of the social consumer web is making it more so. The changing dynamics of the marketplace expose broken processes and are forcing employees to work together better, in order to provide an unprecedented level of customized experience for customers. [read more]

How Cisco Successfully Integrates Social Media Into Their Organisation

April 19, 2011 by Dado Van Peteghem
with 2,932 views
5

If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the modern organisation. [read more]

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All-Time Top 5 Ways to Measure Conversation

March 4, 2011 by Jonathan Salem Baskin
with 5,242 views
1

If the traditional outcome of conversation is somebody getting killed, why do we think our social experiments will turn out differently? Sure, the format of media changes the messages that are shared, up to a point, but the messages -- from their intended purposes to realized outcomes -- have had a far greater influence, if not overriding control, over the uses of media. New media aren't a phenomenon in culture; rather, every generation adopts new media and puts it to use in service of the phenomena of its culture. The tools are forever as novel as the purposes are traditional. [read more]

What most social media experts don’t understand

January 20, 2011 by Richard Meyer
with 2,170 views
1

You can’t go to a social media conference or hire a social media expert to come in and present to your people in one day and expect changes to happen. When overlooked, the hidden power of a company’s culture can thwart any strategic initiative even if your companies very life depends on it. [read more]

Do Social Networks Change the Art of B2B Selling?

June 24, 2010 by Peggy Dau
with 2,930 views
0

The art of selling has evolved over the years, but the basic premise is unchanged.  A company has a product or service that it sells to its customers.  The product is sold directly or via a channel such as a retailer, reseller or the internet.  The goal for both the direct or indirect channel is to get to the key... [read more]

The Role of Culture in Corporate Social Business Strategy

May 6, 2010 by Des Walsh
with 2,862 views
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Getting the corporate culture clear helps make a social business strategy viable Conversations about social media in business often start with questions about tools. “Should we have a Facebook page?” “Should we be on Twitter?” “Should we have a blog and if so how do we go about that?”... [read more]

Social Media & Corporate Culture: Strategic Tools for Change Management

April 21, 2010 by Jennifer Johnston Canfield
with 3,284 views
2

Culture is a Strategic Lever for Performance & Profitability Organizational culture reflects the vision of a company's founders and leaders. Strong cultures help companies operate efficiently and effectively because individual behaviors and interactions are aligned with organizational values. On the other hand, in firms with... [read more]

Why Social Media Marketing Fails - Notes From Web 2.0 Expo panel

August 1, 2009 by Charlene Li
with 338 views
2

I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: “Why Social Media Marketing Fails — and What To Do About It“.Peter organized the panel to discuss four topics:How can I get my culture to adapt... [read more]

Zappos is Powered by The Empowerment of Employees

July 17, 2009 by Brian Solis
with 530 views
0

Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program. To say it was brilliant would be an understatement. And, I believe this is just the beginning. It's incredibly clear that Tony Hsieh doesn't just... [read more]

5 reasons the “Wikipedia Secret Mailing List” isn't a big deal

December 5, 2007 by Stewart Mader
with 311 views
0

There's been a dust-up in the past few days about an alleged secret mailing list that some administrators on Wikipedia were using to privately comunicate without getting input from the larger community. “Revealed after an uber-admin called “Durova” used it in an attempt to enforce the quixotic ban of a longtime... [read more]

Networks, Patterns & Paintings — Valdis Krebs

November 27, 2007 by Bill Ives
with 198 views
1

Here is a nice post form my friend, and social networking expert, Valdis Krebs. In Networks, Patterns & Paintings he discusses how network patterns experts are applying their algorithms to a group of recently found paintings -- suspected to be by Jackson Pollock. Valdis wrote that an initial study of these paintings cast doubt on... [read more]

A Socially Responsible Playboy

November 23, 2007 by James Farrar
with 231 views
0

It's been a few years now since I left British Airways and whilst I have never regretted the decision I must admit I do miss it sometimes. Airlines have a tribal nature to them and grassroots employees world wide share a kind of masonic affinity. They look out for and take care of each other enroute no matter... [read more]

Guest Post: Outdoor Advertising — Eye Sore or Art Form?

November 20, 2007 by Rohit Bhargava
with 487 views
0

By Geeta Saini & Jinal Shah Imagine walking through Times Square and instead of seeing larger than life Gucci, Prada, or Nokia ads, you see only the frame of the billboard, or traces of an outline of a poster. Or driving down the freeway and not knowing where the next gas station or rest stop is.  That's essentially... [read more]

CSR blogging picks up steam

November 14, 2007 by James Farrar
with 205 views
0

The Boston College Centre for Corporate Citizenship have teamed up with the Hitachi Foundation and Net Impact to form the collective Corporate Citizenship'07. I highly rate all three organisations, they bring to the party impressive intellectual firepower and a strong following. This is one to watch.  ... [read more]

Some Great New Work by Eliza Stamps and Two New Exhibits

November 10, 2007 by Bill Ives
with 165 views
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I have written about Eliza Stamps work on this blog before, Eliza Stamps - Abstract and Conceptual Work through Lines. She really pushed the drawing a textile media in new directions that are quite pleasing. There is now new work on her site. I especially liked her drawing “ceaseless” for the playful nature and strong sense... [read more]

The Art of Entrepreneurship: Noah Charney

November 4, 2007 by Sam Huleatt
with 255 views
0

Entrepreneurs are an innovative breed, but it takes someone special to innovate within an industry that has existed for centuries. One of these people is my good friend, Noah Charney, whose debut novel, The Art Thief, is now available in a bookstore near you. <!--[if !supportEmptyParas]--><!--[endif]-->Despite the wild... [read more]

Who Knew Work Was Such a Dirty Word??

October 30, 2007 by Sam Huleatt
with 127 views
0

Warning: This Post Contains Links to Adult Content <!--[if !supportEmptyParas]--><!--[endif]--> At Heights Media Group, we have been doing quite a lot of research surrounding the concept of “work.” Most recently I conducted an SEO analysis for the keyword work to see what were the most searched for combinations... [read more]

Central European Photography 1918 - 1945

October 28, 2007 by Bill Ives
with 2,375 views
0

Between the two world wars, there was a brief flowering of independence in the parts of central Europe not controlled by Germany or Russia. Then things got real bad for a long time. The time and place provided us with some of the most innovative photography of the last century according to the organizers of Foto: Modernity in Central... [read more]

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