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media 2.0

Herb Schmertz & The Huffington Post

January 26, 2011 by Peter Himler
with 1,260 views
1

This blog periodically looks at the immeasurable contributions an impartial media make in a democratic society, i.e., trained journalists who ferret out and expose untruths and...spin. Maybe it was my PR work over the years for two news organizations, The Associated Press and The New York Times, that fortified my position.I'll never... [read more]

6 Tips for B2B Blogging

June 21, 2010 by Peggy Dau
with 7,357 views
14

Many companies recognize the potential value of blogging, but struggle to organize their thoughts and the actual writing of the blog.  Subsequently, the blog simply doesn't happen.  Yet, according to the Business.com 2009 B2B Social Media Marketing Study, 74% of companies surveyed maintain one or more blogs... [read more]

What is Facebook Up To Now?

June 14, 2010 by Brandopolis Central
with 1,492 views
3

In the midst of the open graph announcement, privacy concerns, and design changes out of the blue, I was surprised to see a call out for beta testers on the Facebook homepage. Here's what they're looking for: Help us build the future of Facebook. We at Facebook are preparing to launch a brand new product to... [read more]

Finding New Heights in Social Media (and in Your High Heels)

June 12, 2010 by Elizabeth Lupfer
with 1,764 views
3

I have shoes... and LOTS of them. In fact, there's probably only one thing I love more than social media and that's high heels. When it comes to shoes, the higher, the better; the more colorful and unique... the more I have to have them. And if you looked inside of my closet, you would know this to be true. Shoes come in all shapes and... [read more]

Blogger Demographics: Who is responsible for the majority of blog content?

June 7, 2010 by Sheldon Levine
with 3,180 views
0

We recently thought it would be interesting and insightful to look at who is actually writing blogs around the world. Using our social media monitoring and analytics platform we analyzed over 100 million blog posts that provided information about age, gender and locations. Not surprising, bloggers in the 21-to-35... [read more]

What's So Funny About Social Media and Online Marketing?

June 1, 2010 by Tom Pick
with 1,700 views
0

What has 28 links and will make you laugh? This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Some of this content may not be... [read more]

Everything You Need to Know About Social Media You Should Have Learned in Pre-school

May 21, 2010 by Suzanne Hard
with 3,831 views
2

When you take away the high-tech veneer — the fancy apps etc.,-  and the various forms of Social Media are appraised for what they really are, things get pretty easy.  Social media are simply new communications tools and as such, the same basic principles for effective human communication apply and anyone can learn them... [read more]

5 Things Social Media Won't Do

May 20, 2010 by Brian Easter
with 2,171 views
2

Social media presents a brand new way to engage with your customers, but it's not as easy as it seems. Social media marketing has revolutionized marketing by creating an environment of engagement and conversation — a place where brands no longer just talk at their... [read more]

Social Media In, Common Sense Out

May 18, 2010 by Elizabeth Lupfer
with 1,049 views
3

Whether it be Facebook's lack of support for privacy, Google's invasion of our privacy, or our individual inability to realize we no longer have any privacy... Privacy is a huge topic right now. I argue, though, that it's not just privacy that is failing us. It's also our inability to apply good ole common sense. The latest story... [read more]

7 Confessions of a Social Media Addict

May 14, 2010 by Elizabeth Lupfer
with 1,503 views
7

I am social. I am geeky. I am connected... all the time. I can't get through the day without someone asking me how I am able to be omnipresent on the web. It's simple. I am co-dependent on my online life just as much as I am on my offline one. Nah... not really. Kind of. For a while now, I've been tossing the idea of what makes... [read more]

Accelerating Leads with Topic Microsites

May 13, 2010 by Tim Parker
with 1,040 views
1

I have already written on this site about how social media are requiring  B2B content marketers to take their expertise to market in different and better ways. The logical extension of that, and which we yet see few companies doing, is to develop a point of view and publish it simultaneously. This accelerates lead generation,... [read more]

The Majority of Top Media Destinations Are Social

May 13, 2010 by Derek Baird
with 1,113 views
0

According to research conducted by BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users. Social Media Matters 2010 Respondents' top... [read more]

5 Associations to Social Media Success

May 12, 2010 by Lindsay Fultz
with 1,627 views
3

Tired of receiving generic, automated spam on Facebook and Twitter?  It's time to start educating. I admit when I first started my company's social media marketing campaign I didn't really know what I was doing.  All I knew is that we needed to be on these new media platforms so I mainly just promoted our products and... [read more]

Where have all the marketing practitioners gone?

May 10, 2010 by Judy Shapiro
with 1,139 views
5

Every day I see seminars, books, podcasts, white papers given by social media “experts” and I wonder — what's makes them an expert? When I examine said expert's creds — I typically find this formulaic bio…  {Insert Expert name here} is an influential thought leader on Web strategy,... [read more]

Are you a “Social CEO”?

May 6, 2010 by Amita Paul
with 1,425 views
1

Sun CEO Jonathan Schwartz announced his resignation on Twitter, in a Haiku, becoming the first Fortune 200 head to do so, according to the New York Times. (I wonder, if there is any in Fortune 500 that resigned on Twitter? Must find out!).  The report also mentions that while at Sun, he became the first chief executive of... [read more]

The Evolution of Media and Online Newsrooms

May 1, 2010 by Sally Falkow
with 3,782 views
1

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. News Releases Looking back at the history of the press release, one can see that the way we format a release to reach the media has changed as the media has changed. Back in 1906 press... [read more]

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Businesses adoption of social media requires a paradigm shift

April 26, 2010 by Tullio Siragusa
with 928 views
3

Social Media is only successful because of the human need for active participation in it's own fate.  During the agricultural age, people mostly listened to the religious leaders and their fate was not in their hand, in fact anyone who tried to take a stance was murdered, Jesus and Socrates style.  During the industrial age,... [read more]

Practical Social Media Measurement for B2B

April 24, 2010 by Jeremy Victor
with 1,761 views
1

Editor's Note: As Editor In Chief of B2Bbloggers.com, I must give credit where it is due. This post was added here via RSS - @kseniacoffman deserves the kudos, accolades and RTs! Ksenia Coffman is a regular contributor to B2Bbloggers.com. Ksenia is senior marketing manager at Firetide, a wireless infrastructure mesh company, where... [read more]

The Strategy of No Strategy

April 21, 2010 by Eli Martinez
with 1,472 views
4

In Master Sun Tzu's The Art of War, on "Emptiness and Fullness" - Therefore good warriors (in this case, the fabled social media marketer) cause others to come to them (pull), and do not go to others (push). The conversation around what constitutes and social media strategy, what works and what doesn't, is akin to an army arriving to... [read more]

How the Social Web is Changing Business

April 21, 2010 by Michael Fauscette
with 1,137 views
1

I was working on a Prezi for a presentation next week by the same title as this post and as I worked through the flow some ideas that had been hanging around in my head sort of came together. The nature of an analyst is, I suppose to try and fit things neatly into a taxonomy, especially technology. We've tried to sort out social... [read more]

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