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Another Hashtag Gone Bad

February 2, 2012 by Chris Syme
with 1,281 views
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The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. [read more]

Novo Nordisk Handles Paula Deen Reactions on Facebook

January 26, 2012 by Idil Cakim
with 688 views
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I received this interesting clip from a friend. Novo Nordisk fans were reacting negatively to the Paula Deen deal on Facebook, but some advocates stepped in to defend the brand without brand interference. Below, you'll see that the Novo Nordisk community manager "played it cool" by only reminding the fans of the FDA guidelines. Good... [read more]

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Brands & Agencies Need To Consider Integrating PR & Search Alongside Social Media for 2012

January 2, 2012 by Keredy Stott
with 960 views
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Overall, the fact is simply that social media is growing up as a discipline in its own right. With brands continuing to invest heavily, including the mainstream, as well as early adopters, it seems highly likely that next year brands and their agencies will need to ensure that their activities across the areas of print and online PR, search and social media are working together, not the stand alone approach adopted by many at present. [read more]

Ron Paul: Live by the Internet, Die by the Internet

December 28, 2011 by Colin Delany
with 133 views
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Albert H. Teich/shutterstock

So Ron Paul made the bigtime today: a feature in the New York Times. What about? Those little newsletters that came out in his name a couple of decades back. You know, the ones that (among other things) predicted an upcoming race war and “contain[ed] bigotry against black, Jews, and gays and an obsession with conspiracies.” Perhaps the... [read more]

Using Social Media In Crisis: A Study from Penn State

November 21, 2011 by Chris Syme
with 1,825 views
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"In looking at the pattern of how social media was used at Penn State in the first ten days of the crisis, there are some good takeaways for organizations..." [read more]

How Would You Grade Penn State's Use of Social Media in Crisis?

November 8, 2011 by Chris Syme
with 948 views
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" As this crisis builds momentum, social media becomes the go-to destination for fans and concerned citizens that are angry, hurt, confused, and looking for answers. After an initial analysis of Penn State's use of social media in crisis, I thought it might be interesting to grade their responses. " [read more]

What Does Social Media Mean to Your PR and Communications?

October 2, 2011 by Neville Hobson
with 248 views
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"At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website." [read more]

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3 Social Media & PR Tips for the Best Buy Ethics Blog

September 27, 2011 by John Cass
with 244 views
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John Cass discusses the Best Buy Ethics Blog and culls 3 tips by social media mavens for PR success [read more]

9/11 Anniversary Offers a New Set of Social Media Challenges

September 6, 2011 by Heather Whaling
with 213 views
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Some ideas on appropriate treatment and acknowledgement of the tenth anniversary of the 9/11 attack. Some things to consider. [read more]

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Creating a Business from The Meeting of Ideas & Thought Leadership

September 1, 2011 by Haydn Shaughnessy
with 455 views
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We talk about thought leadership in a vague enough way that it can easily be aligned with PR and the business of reputation. In the ideas economy we have to move to a distinct thought leadership process and that means associating ideas with products and sales. [read more]

Case Study: Dyson's Online Strategy Doesn't Suck

August 23, 2011 by Michael Laskey
with 1,223 views
1

Dyson, the technology company founded by the renowned, quintessentially British inventor James Dyson, just gets social media. In recent years Dyson have used sites like YouTube and Facebook to great effect in their efforts to garner hype for their new products, and they've demonstrated a good understanding of how social media can be... [read more]

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Why There's More to a Good Twitter Account Than Just Follower Numbers

August 19, 2011 by Michael Laskey
with 742 views
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"The best way to use Twitter to the benefit of your organisation is to identify the people you need to communicate with, develop the tone of voice you want to use and initiate personal but professional 2-way conversations. This will maintain relationships with current customers or clients, and demonstrate good service that can only help to attract new business." [read more]

Nine Simple Strategies to Help You Land a PR Job

August 17, 2011 by Gini Dietrich
with 1,182 views
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"In the past few weeks, I’ve been asked by a number of PR and marketing professionals for advice on their job search in this tough market. Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help you land an awesome PR job." [read more]

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Top 5 Reasons Why Blogs Deserve Our Respect (and Are Important for Business)

July 27, 2011 by Judy Shapiro
with 2,099 views
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Next time a social media guru disses blogs - remember blogs are only as old-fashioned as the thinking of the person who uses them. Here are 5 reasons why we love blogs (and you should too). [read more]

Spotify Hits America, Facebook Linking With Skype

July 21, 2011 by Michael Laskey
with 737 views
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"Whatever happens, there is the potential for big money in getting the online music streaming formula right, and the potential for lots of fun for us music lovers if someone manages to do it." [read more]

3 Surefire Ways to ID Blog-able Topics

June 20, 2011 by Marc Hausman
with 283 views
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"Log on to the network. Fire up a browser. Access Blogger. And then…absolutely nothing came to mind." [read more]

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The Benefits of Pitching a Press Release, either via Email, Telephone or Social Media

June 8, 2011 by Keredy Stott
with 1,897 views
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"...pitching to a researched journalist, in a more focused way, as is always done at Punch Communications, will produce better coverage results. So, what are the benefits of using email or a social network versus picking up the telephone to make that first contact?" [read more]

The Perception of Social Media Marketing: It’s a Free Lunch

May 29, 2011 by J-P De Clerck
with 4,351 views
9

Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals”. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! The fourth edition of the survey... [read more]

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What Page Tagging In Facebook Photos Could Mean For Brands

May 17, 2011 by Alex Smith
with 2,427 views
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Facebook has just introduced a new element of functionality that will allow page presences to be tagged in images on the network. For example, a picture of a certain brand of chocolate bar being eaten by a fan could be tagged with that brand’s page, or a picture of a celebrity could be tagged with their fan page. This article outlines what this change could mean for pages; branded pages in particular. [read more]

Questioning the Value of the PR Fiasco Retrospective

May 16, 2011 by Joel Postman
with 144 views
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Re: the Facebook - Google PR debacle, the author asks, "...what is truly learned here? Burson had a code of ethics. Are we to believe the agency really has executives who have never read it, have never received ethics training, don’t understand the importance of ethical behavior?" [read more]

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