Our network

content marketing

Content Marketing in 6 Steps

February 6, 2012 by Steven Van Belleghem
with 3,600 views
0

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. [read more]

How to Create Effective Content

January 19, 2012 by Nina Churchill
with 320 views
0

There is a ton of buzz out there right now suggesting that Content Marketing is as important (if not more important) as Search Engine Optimization for your website and ultimately your brand.  It is true that the more information you put out there, the more likely you will be to get more people looking at your website.  If... [read more]

exclusive

Do These Things Only If You Want to Be a Successful Online Marketer.

December 30, 2011 by Barry Feldman
with 785 views
3

cubens 3d/shutterstock

Marketing these days is a process of making connections through content and engagement. Doing so isn’t a nifty bonus; it’s a necessity. Your website can, and should, be your most valuable marketing asset. Presenting the plan. [read more]

7 Lessons in Productivity from A Very Productive 2011

December 20, 2011 by Barry Feldman
with 1,991 views
1

My objective is to tell you about the things I’ve done the 353 days before today, which proved to be wise and might help set an agenda for making next year über productive for you too. [read more]

exclusive

Introducing the 'Customer Advertising Relations Digital Marketing' Firms of the Future

November 30, 2011 by Barry Feldman
with 745 views
2

The lines between what ad, PR and customer support professionals bring to the playing field have become murky. In a binary world, it’s a frustrating reality. Who’s the one? Who’s the zero? When you get a .5 do you round up or down? [read more]

11 Blogging Essentials For Your Business

November 25, 2011 by Katherine Felton
with 1,895 views
3

One of the most effective and fluid sources for engaging people online is by hosting and maintaining a blog platform through your website. This is an excellent way of displaying the interests and concerns of your business. The benefits of giving insight into your company's personality through regular article postings are exponential. [read more]

exclusive

Giving Thanks to My Mentors—The Pilgrims of Modern Day Marketing

November 22, 2011 by Barry Feldman
with 448 views
0

Pilgrim drawing by Leah Feldman

A great big holiday hoooooo-yeah to my many new friends from the great fraternity of modern day marketing who not only enjoy the rewards of helping their clients grow their businesses, but take pleasure in grabbing an extra place setting for those looking to join the feast. [read more]

How to Be a Frighteningly Brilliant Content Marketer

October 26, 2011 by Tracy Gold
with 1,193 views
6

"Many people think of content as blog posts, written by your company, talking about things your company is doing. But telling stories about what your clients or customers are doing is just as important. If you can work those stories into your blog without seeming like you’re bragging, great." [read more]

Guest Bloggers: The Good, the Bad and the Ugly

October 26, 2011 by Caroline Jorgensen
with 337 views
0

You have a blog and you need content. As we so often hear, “Content is king.” Bloggers are well aware that quality content – the kind of content that readers want to come back to and the kind that will be shared across social media platforms – has enormous value. But content is never easy to come by, especially when time and resources are limited. There goes that light bulb over your head: well, what about guest bloggers? [read more]

exclusive

Content Is More than King - It’s Why Smart Websites Win

October 26, 2011 by Daren Bach
with 535 views
0

"Content is today’s supreme ruler over search engine, social networking, user eyeballs and consumer fingertips. Optimisation means more than driving traffic, it must deliver ‘customer experience’." [read more]

Marketers: Post After Hours to Get The Most Out of Your Facebook Posts

October 26, 2011 by Steve Olenski
with 4,347 views
5

What time and what day to post to Facebook could impact a brand's engagement with its fans. [read more]

7 Fantastic Resources for Great Content Marketing Ideas

September 15, 2011 by Jason Miller
with 2,454 views
10

According to a recent study by the Custom Content Council 73% of consumers prefer to get their information about an organization in articles rather than advertisements. That means it's more important than ever to include custom content in your marketing mix. Doing so will help drive purchases, improve relationships, and give your customers useful information in a medium they prefer. Here are 7 resources to help you never run out of content marketing ideas. [read more]

The Salesperson's Guide to Content Marketing: Part I

August 25, 2011 by Mike Sweeney
with 1,089 views
1

In a content marketing kickoff meeting not long ago, I encountered something out of the ordinary. A salesperson – a senior, successful salesperson – not only attended, but participated heavily in both the operational and content brainstorming portions of the meeting.Why, when most salespeople avoid anything they don’t... [read more]

Social Media Success: Quit Obsessing Over the Numbers

June 26, 2011 by kevin fawley
with 4,995 views
21

 One of the most common questions we get asked at SoMeGo is: ‘What is the best tool for monitoring and measuring social media success?’ The problem with this question is there is no universal answer. It really can only be answered on a case-by-case basis. Here are a few pieces of advice to think about while searching for your answer... [read more]

Choosing Context Over Friendship to Filter the Social Web

May 18, 2011 by Arnold Waldstein
with 255 views
0

Be interesting. Be smart. Work like a maniac. Create value and your customers will find you. It’s a socially brushed off sequel to “Build it and they will come”. But even interesting becomes noisy and ineffective without context and connection. The truly great promise of democratizing access for all is eating its own tail as more and more noise creates less and less connections that lead to value. [read more]

5 Ways to Get Your Non-Marketing Employees to Create Content

May 11, 2011 by Mike Sweeney
with 2,249 views
2

You can either crawl into a corner and make your own excuses for why your content marketing effort is not working, or you can make it your mission to turn your non-marketing employees into content marketing believers and participants. [read more]

Bigfoot, The Loch Ness Monster and Content Planning

May 5, 2011 by Will Davis
with 399 views
0

When you have a plan and build the mythical content queue your odds of making content that is actually interesting – and repeatedly doing that – skyrocket. [read more]

The 4 Biggest Myths of Content Marketing

April 15, 2011 by Will Davis
with 1,115 views
0

Will Davis is Managing Partner of Right Source Marketing (www.rightsourcemarketing.com). Don’t hesitate to drop Will a comment on this post. If you liked this post, follow @willdavis on Twitter for more commentary like this and subscribe to our RSS feed. [read more]

5 Steps to Generate Demand with Content Marketing

April 11, 2011 by Tracy Gold
with 1,701 views
0

Social media marketing has plenty of bells and whistles, but when you boil it down, using social media as part of a content marketing to generate demand is the key to engagement and growth. [read more]

Why Companies That Say They Want Social Media Really Want Content Marketing

March 17, 2011 by Will Davis
with 529 views
7

When you say you want social media for your company, do you mean content marketing? Read this to find out. [read more]

Logo