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Social Media's SpaceTime Problem for Event Marketing

January 6, 2012 by Bernard Martin
with 825 views
0

Image by Anne Helmond via author's blog

Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]

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Steps for using Social Media to Build a Loyal Customer Base

January 3, 2012 by Gopi Mamidipudi
with 521 views
0

Ann Worthy/shutterstock

Engaging customers through social media appropriately, helps influence their decisions in your favor and encourage buying. There are several opportunities that are presented to a seller and at each stage taking the right action could help in converting and creating a loyal group of customers. [read more]

Buyerology Trend: Humanize the Buyer Experience

December 15, 2011 by Tony Zambito
with 131 views
0

"In the future, buyer expectations for experiences that engage them contextually and provide learning opportunities will grow. The open systems of new social technologies fueling the rise in humanizing the buyer experience. Buyers will be looking to integrate their business experience into their personal human experience." [read more]

Twitter is Big for Business

December 2, 2011 by Damian Corbet
with 1,194 views
2

Twitter is big business. This brief article tells you why your company should be making the most of Twitter's power as an open, global forum for discussion, idea-sharing, pitching, questioning, brainstorming and, if you’re subtle about it, selling. [read more]

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Facebook’s Subscribe: The Death of Fan Pages, or is it?

November 2, 2011 by Eric Goldstein
with 1,254 views
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Facebook’s introduction of the “subscription” feature for profile pages has blurred certain lines between profile and fan pages for many individuals seeking to leverage social media to build their own personal brand and on-line presence. Could it kill the need for fan pages for certain users seeking to connect with fans, customers, and prospects? [read more]

The Final Stage for Your Inbound Leads – the Sale

September 29, 2011 by Steve James
with 135 views
0

" Inbound Marketing has replaced or is replacing traditional marketing everywhere, that is true, but it isn’t replacing sales. That said, it is certainly changing the face of sales; the old cheesy methods no longer work. Your sales strategy simply needs to be aligned with your marketing strategy if it is going to succeed." [read more]

The Difference Between SEO, SEM and Sales - Joke/Humor

September 19, 2011 by John Wilkerson
with 570 views
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"Three guys are sitting in a bar. A beautiful woman walks in and all three decide they are going to ask her out...." [read more]

Be Social In-Store and Online

June 13, 2011 by C. B. Whittemore
with 76 views
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"After all it is about people – customers or buyers – coming into contact with other people – sellers – to acquire something. The two groups interact, asking questions, expressing interest, learning from one another and exchanging value. The interaction is what leads to a purchase decision -- when done correctly. It also determines whether the transaction warrants future retail interactions. Social interaction leads to building trust and a profitable retail relationship. " [read more]

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How To: Use Google Docs as a Stealth Read Receipt

May 11, 2011 by Adam Zuckerman
with 997 views
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As someone who does not endorse the practice of sending read receipts as they can be interpreted as intrusive I was more than happy to discover that I could utilize a little known feature in Google Docs to accomplish my goal. More importantly, this can be done in a way that the recipient could not avoid and likely would realize either. Here's how you can do it in four steps and under five minutes. [read more]

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Conversations Aren't Rocket Science -- Or are they?

February 10, 2011 by Mike Beauchamp
with 219 views
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Social media is about conversations. Conversations are social. To "do social media right", have a conversation! [read more]

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Social media will mean better gifts this holiday season

November 30, 2010 by Sandy Miller
with 2,988 views
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Everywhere you turn these days you will read or see people debating about the value of social media. They discuss how it’s used, will it last and why do they need it.Forget about all that. Let me share with you how social media is going to play a big part in some people’s lives this holiday season. Social media is going to shame people... [read more]

4 experts on how to turn social media into sales

October 28, 2010 by JD Lasica
with 18,835 views
5

One of the enduring questions in the social media landscape is: Can we really use social tools to move the needle financially? That topic was met head on Tuesday evening at an event in San Francisco titled How to Turn Word of Mouth and Social Media into Sales. Here are some takeaways from the speakers' remarks at the sold-out gathering:... [read more]

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Grow your business with social media

August 10, 2010 by Sandy Miller
with 1,169 views
3

Sometimes talking with clients it comes down to one simple question and that is where they challenge me to tell them “why do I need social media?” I’m never bothered by that question because it’s the same reason a company does any advertising and marketing.Most businesses will agree their primary goal is to make more money and to... [read more]

Enterprise 2.0: What if sales lived in the “cloud”?

July 27, 2010 by Maggie Fox
with 1,910 views
0

I’ve attended the Enterprise 2.0 conference every year for the last three years. I’ve met good friends there for the first time, put faces to old friends I hadn’t yet had the pleasure of meeting IRL and I always look forward to catching up with many of the brilliant people I am lucky enough to be acquainted with. Ultimately, however, it’... [read more]

Do Social Networks Change the Art of B2B Selling?

June 24, 2010 by Peggy Dau
with 2,930 views
0

The art of selling has evolved over the years, but the basic premise is unchanged.  A company has a product or service that it sells to its customers.  The product is sold directly or via a channel such as a retailer, reseller or the internet.  The goal for both the direct or indirect channel is to get to the key... [read more]

Beware the Social Media ‘Cone of Silence'

April 19, 2010 by Mike Johansson
with 1,218 views
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Can social media suck you into believing you know everything? Absolutely.   I call this phenomenon the Social Media Cone of Silence … and it could be deadly for you and your business. The “cone” is that space where you are so surrounded by online input that it feels like you're on top of... [read more]

3 Ways P&G Drives Traditional Marketers to Social

February 26, 2010 by John Bell
with 992 views
0

I had thechance to speak with Lucas Watson from P&G last week. He spearheads digital innovation on the marcom side and leads a small team of digital and social experts who work across the brands (Global Team Leader for Digital Business Strategy). Clearly P&G has an earnest commitment to applying social media and other digital... [read more]

Blame Your CEO - Not The Economy

February 21, 2009 by AxelSchultze
with 662 views
16

The "Macro Economic Landscape" (don't you love to use that term) is in a devastating situation. Your business results suck.Make your own test to figure it out (see below). You wonder why? You work so much harder - you do more cold calls than ever. You send out more email marketing in a month than just 5 years ago the whole year. You... [read more]

Flame war or random noise - I may have made a terrible mistake

January 29, 2009 by AxelSchultze
with 390 views
2

Like most of us (inside this new world) I blog since 2005, I tweet since 2007, I am LinkedIn while in private Beta (Id 8573) and where ever I blogged or commented we were all in agreement how cool and important social media is. After all - random noise. I pretty much ignored the posts and acts of the "not getters" and the ones who sneak... [read more]

How to Use Social Media for B2B Sales to Global Enterprises

August 25, 2008 by Jeff Majka
with 192 views
0

Hi all, I want to share with everyone a podcast I did last Friday with Jean Foster. Jean is the VP Marketing for BT Americas, a division of global telecom powerhouse British Telecom. She shares best practices on marketing strategy, competing against bigger rivals (Verizon! AT&T!), merging marketing departments from acquired... [read more]

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