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recession marketing

How the Recession Sparked Social Media

April 19, 2010 by Drew Hawkins
with 1,704 views
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During one of the roughest economic patches we've seen since the Great Depression, the business world saw a huge increase in the use of social networking for marketing purposes. Even now that we are climbing out of this economic hole, social media is still on the rise, transitioning from the "shiny new experimental tool" to a device... [read more]

Steadfast frugalists here to stay thanks to recession

November 14, 2009 by Dirk Singer
with 567 views
0

Research company Decitica has a study out about the four types of consumers in the recession and beyond. It's a US survey but it's probably more widely relevant. Essentially the stats (via marketing charts) confirm that a more frugal mindshift has set hold among many consumers with almost half being either classed as 'steadfast... [read more]

Recession resistant: 95% of social media marketers will maintain or increase social media spending

March 16, 2009 by Josh Bernoff
with 481 views
0

by Josh Bernoff Last year, we surveyed interactive marketers and found a strong desire to continue investing in social applications, even with a recession looming. Now the recession is here. What are they saying now? Based on a more recent survey from December of 2008, they still will maintain or increase their social media investments... [read more]

Take Market Share Now

February 18, 2009 by Harry Hoover
with 177 views
0

Bold marketers know this: an economic downturn is the perfect time to gain market share. Spending marketing money during tough times seems counterintuitive, but time and again it has paid off for some of the best known brands. During the 1970s Revlon and Phillip Morris turned up the advertising heat to gain market share. Further,... [read more]

Don't Get Down — 5 Reasons for Opportunity in 2009

January 22, 2009 by C L
with 262 views
0

Tough times create opportunity. In this post I'm going to share with you 5 reasons why 2009 will be filled with opportunities for those who aren't afraid to do something different. We live in a new world where the boundaries have been erased and are free to be exploited by anyone who has the guts to go get what they want. As 2009 plays... [read more]

2009: The Year Of Direct Marketing?

January 22, 2009 by Harry Hoover
with 320 views
0

There has been a lot of talk about the death of direct marketing. I don't buy it. Here's why: Every time the economy softens, marketers are pressured by higher ups to utilize tactics that can be quantified. Direct marketing is on the list in all tough years. Is it on your list this year? Now, response rates for direct mail and for email... [read more]

Social Media Content Tops Investment List for 2009

December 31, 2008 by Sally Falkow
with 263 views
0

The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content.  And in Google's recently published SEO starter guide they say that the most important factor in SEO rankings is fresh,... [read more]

There's Never Been a Better Time to Be a Savvy Marketer

December 31, 2008 by Trevor Young PR Warrior
with 333 views
1

Okay, let's get the grumbles out of the way first. Who in the hell would want to be a marketer? I mean, the economy has gone down the crapper. Consumers aren't spending. Businesses have stopped buying goods and services. Marketing budgets are being slashed willy-nilly by short-sighted senior managers. And let's not forget the ever-... [read more]

Marketing During A Recession: The Illusion Of Stability

December 2, 2008 by DJFrancis
with 367 views
1

Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place. It doesn't matter whether you are a college senior majoring in marketing or a small business owner or a brand... [read more]

Bloggers' motivations and behaviors

December 1, 2008 by Giedrius Ivanauskas
with 394 views
0

While collecting some data for my research i approached this interesting article by Chun-Yao Huang (Bloggers' motivations and behaviors: a model). His research identifies the main blogging motivations and suggests particular moves to enhance these motivations in the favor of  your brand. Nothing entirely new , but quite good... [read more]

Are You Getting Engaged?

November 29, 2008 by Valeria Maltoni
with 481 views
0

When was it not a good idea to talk with your customers as if your business depended on it? How is it ever possible to go a whole day without being of service to someone? Why would you not share tips, advice, and learning with your team? Where exactly was it deemed acceptable to base your conduct on anything but honesty and ethics? We... [read more]

10 Strategies That Make Sense in a Tough Economy

November 21, 2008 by Sally Falkow
with 469 views
0

photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids.  Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem,  in a tough climate marketing and PR budgets are often the first to get the axe, ... [read more]

What it Means to REALLY Take Care of Your Fans

November 20, 2008 by Brains on Fire
with 222 views
0

Man, oh man. There is a huge chasm between the lip service so many companies spout about taking care of their fans and actually DOING it. Joe Dannelly, here at Brains on Fire, sent me this story that is a shining example of the latter. The New Jersey Nets are finding jobs for their unemployed fans. No kidding. The Nets announced... [read more]

Times are tough. Compete, don't complain

November 12, 2008 by Angelo Fernando
with 209 views
0

Yawn. There's a lawsuit being filed by Agency.com against Scottsdale-Arizona based iCrossing. Having been within earshot of the folks as they trotted out the Agency.com hires (and this was more than two years ago) one has to wonder: Was Agency in a coma all these years? On the other hand, what is it complaining about. If you can't hold... [read more]

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