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The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders

February 7, 2012 by Mike Lewis
with 729 views
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With the evolution of social platforms’ usage and capabilities, we are starting to see clear social marketing maturity patterns, driven by savvy social enterprises, who are setting best practices and are followed as best-in-class examples for companies starting with social. [read more]

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,365 views
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Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

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Google’s Social Search Move and How it Applies to Your Marketing

January 17, 2012 by David Amerland
with 970 views
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Google's integration of Google Plus in search makes perfect sense the moment you analyse it as an SEO or a chess player. And from either perspective Google looks set to win big. [read more]

2012 Key Social Technology Predictions from Top Business and Marketing Strategists

January 17, 2012 by Mike Lewis
with 397 views
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2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.” To help stay ahead of this wave of change, we connected with 34 top business and marketing strategies to get their take on the key technologies that will impact marketing and sales in 2012 for our free eBook 2012 Social Marketing & New Media Predictions. Here are some of their top predictions: [read more]

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Google Plus Brings Social Media to the Heart of Search

January 11, 2012 by David Amerland
with 419 views
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Search, increasingly, is nuanced by social media. The socialisation of content (which is the bulk of what social media marketers post) contributes, significantly to website ranking which then leads to higher volumes of traffic and better search results. Social media then, albeit at a stretch, is search engine optimization (SEO) which, by its very nature is more accessible and thereby more popular than SEOs more arcane and decidedly unsexy practices. [read more]

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Welcome to Web 3.0, The Contextual Web

January 6, 2012 by Rohn Jay Miller
with 2,225 views
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Web 3.0, which we are transitioning into, is “The Contextual Web.” Context will now be the critical aspect determining what we see, how we exchange messages, read content, how we congregate, and how we deal with brands online. Social Media was a development of Web 2.0, "The Transactional Web." But how social networks grow and are used will play a crucial role on "The Contextual Web." [read more]

Why the Social Funnel? New eBook from Awareness

January 5, 2012 by Mike Lewis
with 740 views
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Olivier Le Moal/shutterstock

The Social Marketing Funnel sits atop and alongside the traditional sales and marketing funnel and serves as a way to nurture buyers throughout their lifecycle. By utilizing and understanding the Social Marketing Funnel, brands are able to identify demand before buyers enter the traditional sales funnel. [read more]

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Coke's Fantastic Social "Un-commercial" Rewards Honesty

December 7, 2011 by Rohn Jay Miller
with 2,147 views
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Coca-Cola Portugal conducted social experiment last month in the city of Lisbon. They planted a wallet in a busy shopping center with a hidden camera. Sticking out of the wallet was a ticket to the biggest soccer match of the year--impossible to get! How many people took the ticket? Or the money in the wallet? The answer is 95% turned in the wallet--with the money and the ticket intact. The whole story is told in this three minute video, and in it's entirety it's a fun, feel good story totally aligned with Coke's brand values. [read more]

5 Social Marketing Lessons from Social Fresh Baltimore

November 30, 2011 by Tracy Gold
with 803 views
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"Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways." [read more]

Social Media Analytics: Three lessons for success

November 10, 2011 by Ted Sapountzis
with 1,281 views
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Success in social media analytics contains 3 key ingredients: (1) differentiate, but be consistent, (2) don't try to outsmart yourself, and (3) invest wisely [read more]

How to Make the Latest Facebook Updates Work for Your Brand

November 7, 2011 by Roger Katz
with 901 views
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If you are a brand marketer, Facebook suddenly can do a lot more for you. But it will take work -- and creativity. Here are some ways in which you can capitalize on these Facebook changes. [read more]

Brand Interaction Increasing On Twitter

November 2, 2011 by Steve Olenski
with 1,467 views
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The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter. [read more]

When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else

October 4, 2011 by Steve Olenski
with 1,604 views
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Most people use social media to see what other people are saying about their favorite brands, products or services. [read more]

Social Promotions: The Greatest Risk and Reward Post

September 29, 2011 by Chad Richards
with 234 views
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"The greatest risk is a loss of credibility....The greatest reward is the generation of excitement..." [read more]

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How to Use Social Media to Predict Marketing Trends

September 10, 2011 by David Amerland
with 2,714 views
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Social Media has the ability to predict trends, change and future developments a lot more accurately than anything we have ever seen before. [read more]

It’s Time to Take the Moneyball Approach to Social Media Marketing

July 21, 2011 by Brian Cavoli
with 1,063 views
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"Moneyball was written about baseball. It shows how the Oakland A’s took an analytic approach (see sabermetrics) to evaluate players when everyone else was going off hunches and generalized stats. The A’s were a small market team with a limited budget. To compete, they had to be smarter." [read more]

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The Great Social Buzz Land Grab

June 16, 2011 by Judy Shapiro
with 749 views
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My intention purely is to explain how even the best of marketers can stumble into a confused social terminology land grab that ultimately ill serves the brand and consumers. The campaign I’m talking about here is AMEX’s “social currency” campaign. [read more]

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Why Social Marketing isn’t Working (and how to use it better)

May 17, 2011 by David Amerland
with 1,414 views
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Study after study shows that 'social media marketing isn't working' when in reality they are measuring the wrong metrics and failing to understand what social marketing really is. [read more]

Employee Usage Of Social Media – A Toy or a Tool?

April 25, 2011 by Eric Goldstein
with 2,344 views
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Are you wasting your most valuable asset as you design your social media programs — your employees? This article looks at how and why companies are considering opening the door to their employees using Facebook and other social media sites as a tool to drive revenue and customer satisfaction. [read more]

Isn't Social Media About Being... Social, Not Speculative?

March 31, 2011 by Alain BERTRAND
with 421 views
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SOCIAL MEDIA IS ABOUT... Communicating in civilized manner with the help of technology to the widest possible range of people. Nurturing one's credibility and sociability. Understanding peoples' needs and informing them of the best options available. Building interactive platforms and applications that motivate natural public expressions. Using one's intelligence to federate and not divide. [read more]

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