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social media roi

Social Analytics: Is Your Social Media Marketing Campaign Working?

December 28, 2011 by Edwin Huertas
with 963 views
1

Michal Kowalski/shutterstock

Throughout 2011 the most asked question by marketers was how to measure the ROI of their social media initiatives. This trend is expected to continue into 2012 as social media is increasingly understood, accepted and adopted by both large and small businesses... [read more]

Return on Influence: The Social Media ROI

December 16, 2011 by Your Social Move
with 1,793 views
1

Return on Influence is concerned with engagement, rather than the monetary investment and profits associated with social media metrics. [read more]

Metrics for Social Media ROI

December 1, 2011 by Anand Patel
with 2,699 views
4

"I am going to give you tips on how to measure your metrics, but with the caveat that currently there is no real ‘formula’ to calculate ROI on social media. This post will provide you with ideas to create metrics that you can implement and modify for your organization." [read more]

4 Tools for Hospitals to Measure Local Social Media Engagement

November 11, 2011 by John Luginbill
with 700 views
0

For hospitals using social media, it's vital to engage your local community. Here are four tools to help you measure your effectiveness in engaging your local social media audience. [read more]

Social Media Analytics: Three lessons for success

November 10, 2011 by Ted Sapountzis
with 1,281 views
1

Success in social media analytics contains 3 key ingredients: (1) differentiate, but be consistent, (2) don't try to outsmart yourself, and (3) invest wisely [read more]

Social Media Marketing Analytics - First Of An Exclusive 7-Part Series

October 4, 2011 by Michael Midure
with 1,980 views
2

Social Media Marketing and the measurement thereof is always a hot topic. In this exclusive 7-part series – which begins today I will delve into the wonderful world of Social Media Marketing Analytics (SMA) and help you better understand what it is and why it is so important. [read more]

Social Media ROI: You’re Popular? So What.

July 15, 2011 by Laura Nguyen
with 4,077 views
4
Image courtesy of Stuffosaurus

You’ve met these folks. The ones with 2 million followers, 1.2 million people who like them on Facebook. And those with a Klout score 5 times higher than you. Cue the musical medley. Do you hear it? It’s the sound of Kristen Chenowith … ah yes, that’s “Popular.” But really, what does it all mean? Should we measure our worth by the number... [read more]

exclusive

Why Brands Can Ignore ROI in Online and Social Media for Now

April 24, 2011 by Bill James
with 2,132 views
5

If you decide to stay largely out of online and social media until clear evidence of ROI is on the table, you are making a mistake. You’ll pay for it with lost market share. [read more]

Social Media ROI for Idiots

January 27, 2011 by Jacquie McCarnan
with 29,339 views
30

It's mind-boggling that companies and individuals still try to suggest that the ROI on social media is less than that of traditional media. Even using traditional ROI formula, social media comes through with flying colours! [read more]

Is Our Addiction to ROI Killing Social Media?

September 30, 2010 by Jay Baer
with 4,103 views
5

I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities. Our mutual friend has... [read more]

Where In The World Is B2B Social Media ROI?

September 9, 2010 by Jeremy Victor
with 8,093 views
3

Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI? If you are looking for the perfect case study to show up or the exact B2B Social Media ROI formula to use to convince you to get started, quit now. By the time it does (if ever), it... [read more]

The Social Media ROI Debate

August 23, 2010 by Tom Pick
with 3,704 views
0

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the... [read more]

How to find your ideal client using social media

May 12, 2010 by Chris Street
with 1,800 views
9

This might be one of the trickiest questions to face businesses and individuals getting engaged with social media platforms — after all, although raising profile, increasing online awareness, and positive impacts on Search rankings all come as part of the deal inherently with social media engagement, some tangible ROI (such as an... [read more]

Social Media is Like Taking the Bus

March 19, 2010 by Eric Fulwiler
with 761 views
2

You would probably expect to impress people with these statements, right? “My business has 1,000 fans on its Facebook Fan Page.” “My company's Twitter profile has 5,000 followers.” What about these? “I took the bus to work today instead of the train.” “I worked on this... [read more]

Humanising the Enterprise for Greater Efficiency and Effectiveness

March 12, 2010 by Ross Mayfield
with 660 views
0

I'm in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit.  Lee Bryant is talking about how to build more efficient and effective organizations. What follows is an impressionistic transcript. I'm somewhat of a traditionalists. The 21st century corporation was an interesting experiment... [read more]

ROI: How to Measure Return on Investment in Social Media

February 22, 2010 by Brian Solis
with 4,731 views
6

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI... [read more]

Visualizing Social Media ROI

February 22, 2010 by James Ball
with 1,822 views
2

As I was putting together a presentation, I came across these three images quite by accident. I could only assume that is was a sign, and that they belonged together somehow: A Funnel A Funnel Cloud A “Sales Funnel” Social media marketing is just that, marketing. Social media channels are “touch-points... [read more]

I hate to say this but PR people just don't get metrics

February 12, 2010 by Michael Brito
with 836 views
0

Well, that's what I thought before I joined a PR firm and yes, I admit that I was wrong.  My analytics background stems from managing multimillion dollar search campaigns; where one tenth of a percentage point made a difference in the performance of a campaign. Every dollar invested was tracked, measured and easily backed by a... [read more]

ROI calculations are a joke

February 8, 2010 by Tony Byrne
with 2,180 views
1

Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM).  The overall finding was along the lines one might expect, "72% of respondents intend to expand their use of ECM technologies"... but there was an intriguing second key conclusion... [read more]

How do you define social equity?

February 4, 2010 by Michael Brito
with 1,390 views
6

I got an email from a colleague at work today asking the broader team about the definition of “social popularity.” It was an excellent question and I have been thinking about it all day. I am still not sure what the right answer is but I think the term “popularity” is a little fluffy and vague. Unfortunately, I... [read more]

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