About Social Media Today
social software
How Social Media is Changing CRM
There's no getting around it, social media is changing CRM in big ways. Social media allows consumers to spread their thoughts about different companies, their products, and their customer experiences. Whether it's a blog, a tweet, or a message on a FaceBook wall, consumers are making their voices heard — louder and faster than... [read more]
Using Social Forensics to Evaluate Job Candidates
It's no surprise that companies use social media to research job candidates. A recent survey by Microsoft confirms this, showing that 70% of recruiters and hiring managers use social media to review online information about potential hires. Fortune Magazine, in their article How LinkedIn Will Fire Up Your... [read more]
How Social Software Could Stall Social Business Evolution
It's funny, my background is in technology and I really geek out about what technology can do but I don't talk a lot about technology explicitly on this blog. Why? It's not the *most* interesting part of the value chain. What people and organizations DO with software and the implications it has are far more interesting to me and... [read more]
Black Buzz, White Buzz, Comments ... What's the Effect for My Online Sales?
Much of the user generated content from social media sites has become ubiquitously integrated into the search engine results. Try doing a search on a product or service and you won't just see the product page or home page of the company but a list of comments and postings from social working sites such as Twitter, Facebook or here... [read more]
Are you a “Social CEO”?
Sun CEO Jonathan Schwartz announced his resignation on Twitter, in a Haiku, becoming the first Fortune 200 head to do so, according to the New York Times. (I wonder, if there is any in Fortune 500 that resigned on Twitter? Must find out!). The report also mentions that while at Sun, he became the first chief executive of... [read more]
Social Media and Employee Recognition Programs: A Perfect Match
Not too long ago, we briefly mentioned here about how you can use social media to treat your employees like rock stars. There isn't a whole lot of application to-date of incorporating social media into incentive programs. Some companies have touched on this (including our own) but I would venture to guess that you will see these two... [read more]
A Quick Social Shopping Overview
Social shopping is getting a lot of media attention these days. For those not familiar with the term, social shopping is a form of social media and networking where consumers and/or retailers aggregate and share information about products, prices and deals. In most cases, buyers get discounts by buying in collective bulk.... [read more]
Social Media is the Glue of Innovation
Social media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool that serves to connect people and information. I'm... [read more]
This is Your Brand. This is Your Brand on Twitter.
Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on... [read more]
Twitter Moves Ahead of Blogs in Fortune 500
The team of Nora Ganim Barnes and Eric Mattson at the Center for Marketing Research at the University of Massachusetts Dartmouth have been dong a number of studies on social media and business (see for example: Thinking Like A Blogger: Is Blogging An Attitude That Can Be Taught?). In 2009, they released one of the first studies of the... [read more]
Social Media Monitoring: A Beautiful Marriage Between Man & Machine
Over the weekend, the social media landscape was dominated by discussions about how social media monitoring needs to have people involved in the process to be effective and successful. Jason Falls had a well-read post, “Where Social Media Monitoring Services Fail” Roger Harris suggested on “... [read more]
Social Media: Why Business Leaders Should Care
I had a great discussion last week with Mike Kelly and Peter Auditore about social media and why business leaders should care. If you agree with the premise that we now live and work in a world that is increasingly becoming more and more ‘social' then it is easy to understand that new rules in business are being written... [read more]
Putting Foursquare-esque Technology to Work... at Work
If you're a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check in to different venues and receive "badges" based on how your check-ins are tagged or categorized. And while many companies are now realizing the benefits of... [read more]
Five Things a Busy Executive Should Know About Social Media
A guide to survival if you are forced to participate. We are not all born to write, so why are so many more of us born to blog? And why exactly are so many companies expecting their executives to be great writers? It's a good idea for companies to share their voice and perspective with the... [read more]
Beyond Crowd-Sourcing: Ramping Up Employee Engagement
Smart mobs, crowd-sourcing, citizen journalism --have you noticed how these waves of outside influence keep crashing on our shores? Howard Rheingold, in Smart Mobs, uses a powerful analogy of human intelligence and computers. If you consider thousands of computers in a building as heaters running at full capacity, he says, only... [read more]
Enterprise 2.0: The Next Narrative
Enterprise 2.0 was launched in the spring of 2006 as a result of Andrew McAfee's case study interviews in 2005 on Dresdner Kleinwort Wasserstein (DrKW), an investment bank in London. The story unfolded after he and his team studied the work of J.P. Rangaswami, who was then Global CIO of the bank. It'... [read more]
The opening up of Facebook and what happens next
Three months ago, I published the media prediction that Facebook would “open” up its network by simply allowing people to let others follow them even if they were not friends. They are going two steps further… ReadWriteWeb reports Facebook's announcement that they would open up their firehose of data to third... [read more]
The Brand Dashboard: A Window to Relevance
Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the... [read more]
How SMEs Might Have To Embrace Social Customer Management
“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relationship management at Salesforce. He bestows that title on SVP Product Marketing Kraig Swensrud and Chuck Ganapathi ,... [read more]
The Social Contract: From Rousseau to Kevin Smith
In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract. As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political community in the face of the problems of commercial society. The Social Contract argued that the people (and their general... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”