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social software

How Social Media is Changing CRM

June 6, 2010 by Aina Neva Fiati
with 2,465 views
6

There's no getting around it, social media is changing CRM in big ways. Social media allows consumers to spread their thoughts about different companies, their products, and their customer experiences. Whether it's a blog, a tweet, or a message on a FaceBook wall, consumers are making their voices heard — louder and faster than... [read more]

Using Social Forensics to Evaluate Job Candidates

June 2, 2010 by SteveKing1
with 2,664 views
1

It's no surprise that companies use social media to research job candidates.  A recent survey by Microsoft confirms this, showing that 70% of recruiters and hiring managers use social media to review online information about potential hires.    Fortune Magazine, in their article How LinkedIn Will Fire Up Your... [read more]

How Social Software Could Stall Social Business Evolution

May 19, 2010 by Rachel Happe
with 1,342 views
1

It's funny, my background is in technology and I really geek out about what technology can do but I don't talk a lot about technology explicitly on this blog. Why? It's not the *most* interesting part of the value chain. What people and organizations DO with software and the implications it has are far more interesting to me and... [read more]

Black Buzz, White Buzz, Comments ... What's the Effect for My Online Sales?

May 15, 2010 by Dr Matt McDougall
with 2,168 views
0

Much of the user generated content from social media sites has become ubiquitously integrated into the search engine results. Try doing a search on a product or service and you won't just see the product page or home page of the company but a list of comments and postings from social working sites such as Twitter, Facebook or here... [read more]

Are you a “Social CEO”?

May 6, 2010 by Amita Paul
with 1,425 views
1

Sun CEO Jonathan Schwartz announced his resignation on Twitter, in a Haiku, becoming the first Fortune 200 head to do so, according to the New York Times. (I wonder, if there is any in Fortune 500 that resigned on Twitter? Must find out!).  The report also mentions that while at Sun, he became the first chief executive of... [read more]

Social Media and Employee Recognition Programs: A Perfect Match

May 4, 2010 by Drew Hawkins
with 2,198 views
2

Not too long ago, we briefly mentioned here about how you can use social media to treat your employees like rock stars. There isn't a whole lot of application to-date of incorporating social media into incentive programs. Some companies have touched on this (including our own) but I would venture to guess that you will see these two... [read more]

A Quick Social Shopping Overview

May 4, 2010 by SteveKing1
with 3,337 views
1

Social shopping is getting a lot of media attention these days.  For those not familiar with the term, social shopping is a form of social media and networking where consumers and/or retailers aggregate and share information about products, prices and deals.  In most cases, buyers get discounts by buying in collective bulk.... [read more]

Social Media is the Glue of Innovation

April 27, 2010 by Braden Kelley
with 2,619 views
0

Social media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool that serves to connect people and information. I'm... [read more]

This is Your Brand. This is Your Brand on Twitter.

April 24, 2010 by Dan Schawbel
with 634 views
0

Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on... [read more]

Twitter Moves Ahead of Blogs in Fortune 500

April 12, 2010 by Bill Ives
with 3,503 views
3

The team of Nora Ganim Barnes and Eric Mattson at the Center for Marketing Research at the University of Massachusetts Dartmouth have been dong a number of studies on social media and business (see for example: Thinking Like A Blogger: Is Blogging An Attitude That Can Be Taught?). In 2009, they released one of the first studies of the... [read more]

Social Media Monitoring: A Beautiful Marriage Between Man & Machine

April 5, 2010 by Mark Evans
with 2,174 views
5

Over the weekend, the social media landscape was dominated by discussions about how social media monitoring needs to have people involved in the process to be effective and successful. Jason Falls had a well-read post, “Where Social Media Monitoring Services Fail” Roger Harris suggested on “... [read more]

Social Media: Why Business Leaders Should Care

April 1, 2010 by Don Bulmer
with 4,068 views
3

I had a great discussion last week with Mike Kelly and Peter Auditore about social media and why business leaders should care. If you agree with the premise that we now live and work in a world that is increasingly becoming more and more ‘social' then it is easy to understand that new rules in business are being written... [read more]

Putting Foursquare-esque Technology to Work... at Work

March 27, 2010 by Elizabeth Lupfer
with 1,886 views
1

 If you're a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check in to different venues and receive "badges" based on how your check-ins are tagged or categorized. And while many companies are now realizing the benefits of... [read more]

Five Things a Busy Executive Should Know About Social Media

March 22, 2010 by Chuck Cantrell
with 1,613 views
4

A guide to survival if you are forced to participate.   We are not all born to write, so why are so many more of us born to blog? And why exactly are so many companies expecting their executives to be great writers? It's a good idea for companies to share their voice and perspective with the... [read more]

Beyond Crowd-Sourcing: Ramping Up Employee Engagement

March 22, 2010 by Angelo Fernando
with 1,434 views
0

Smart mobs, crowd-sourcing, citizen journalism --have you noticed how these waves of outside influence keep crashing on our shores? Howard Rheingold, in Smart Mobs, uses a powerful analogy of human intelligence and computers. If you consider thousands of computers in a building as heaters running at full capacity, he says, only... [read more]

Enterprise 2.0: The Next Narrative

March 15, 2010 by Susan Scrupski
with 724 views
0

Enterprise 2.0 was launched in the spring of 2006 as a result of Andrew McAfee's case study interviews in 2005 on Dresdner Kleinwort Wasserstein (DrKW), an investment bank in London.  The story unfolded after he and his team studied the work of J.P. Rangaswami, who was then Global CIO of the bank.  It'... [read more]

The opening up of Facebook and what happens next

March 15, 2010 by Patrick Kitano
with 1,272 views
2

Three months ago, I published the media prediction that Facebook would “open” up its network by simply allowing people to let others follow them even if they were not friends. They are going two steps further… ReadWriteWeb reports Facebook's announcement that they would open up their firehose of data to third... [read more]

The Brand Dashboard: A Window to Relevance

March 12, 2010 by Brian Solis
with 1,875 views
0

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the... [read more]

How SMEs Might Have To Embrace Social Customer Management

March 10, 2010 by Adam Metz
with 1,210 views
0

“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relationship management at Salesforce. He bestows that title on SVP Product Marketing Kraig Swensrud and Chuck Ganapathi ,... [read more]

The Social Contract: From Rousseau to Kevin Smith

March 9, 2010 by Brent Leary
with 1,226 views
0

  In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract.  As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political community in the face of the problems of commercial society.  The Social Contract argued that the people (and their general... [read more]

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