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9 of 10 Online Marketers Make the Same Silly Mistake

February 1, 2012 by Barry Feldman
with 1,426 views
3

When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug. [read more]

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,365 views
0

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

Mobile Content Revenue to Exceed $1 Billion by 2015

January 15, 2012 by David H Deans
with 879 views
0

Photo by John Baer via Flickr, Creative Commons

The fast growth of mobile video advertising revenues will mean changes in the revenue mix. [read more]

Social Media: So easy a caveman did it?

December 8, 2011 by JD Dutra
with 1,010 views
0

Image via Peter80, Wikimedia, Creative Commons license

Lascaux is a complex of caves located in France, the Paleolithic cave paintings found there date back over 17,000 years. The cave contains almost 2,000 figures, which can be grouped into 3 major categories - animals, human figures and abstract signs. In recent years, new research suggests... [read more]

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Robin Carey Speaking about Truth and Transparency at WOMMA Summit

December 7, 2011 by Cliff Figallo
with 136 views
0

SMT's CEO says," If you’re going to be talking you’ve got to be transparent. But more than that, you’ve also got to tell the truth." [read more]

Introducing WordAds

December 1, 2011 by Paul Gillin
with 539 views
0

"If you’re going to have advertising on your site, it darn well better be good, and beginning with our partnership with Federated Media we’re ready to start rolling out WordAds here on WordPress.com." [read more]

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Introducing the 'Customer Advertising Relations Digital Marketing' Firms of the Future

November 30, 2011 by Barry Feldman
with 745 views
2

The lines between what ad, PR and customer support professionals bring to the playing field have become murky. In a binary world, it’s a frustrating reality. Who’s the one? Who’s the zero? When you get a .5 do you round up or down? [read more]

Differing Views of Paywall Potential

November 23, 2011 by Paul Gillin
with 100 views
0

In places where paywalls are working – and yes, they are working in some places – publishers have abandoned the metaphor of a wall and focused instead on bundled subscriptions that looked a lot like cable television. So writes Poynter’s Rick Edmonds in a summary of a report by the International Newsmedia Marketing Association (INMA) that... [read more]

Political Ads to Hit Twitter Soon, Is It Too Much?

September 27, 2011 by Chad Richards
with 295 views
0

"Throw in one part cheesy graphics, and two parts overly-expensive-bus-tour, and combine them all… the result is new political ads on Twitter. According to Politico, Twitter is looking at it as a new way to gain revenue. Next year’s presidential campaigns alone are expected to cost in the ballpark of a billion dollars, with a large portion of that going to advertising." [read more]

Social Media's Dirty Little Secret

September 22, 2011 by Steve Olenski
with 1,649 views
0

For all the time people spend on social media, it cannot nor will ever not be the answer to what ails your marketing campaigns. [read more]

How to Practice Social Media Etiquette

August 17, 2011 by Michael Thomas
with 2,676 views
8

This guide explores the main social media avenues used for business. It highlights important insights and some of the behavioural social norms expected when utilising social media to market your business. [read more]

Case Study: How Facebook Ads Defeated a Florida Ballot Initiative

June 22, 2011 by Colin Delany
with 260 views
0

Here’s something to chew on while you’re waiting for those promised Netroots Nation after-action reports: the results of an attempt to use Facebook advertising as the primary paid outreach tool for a ballot-initiative campaign. [read more]

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The Great Social Buzz Land Grab

June 16, 2011 by Judy Shapiro
with 749 views
0

My intention purely is to explain how even the best of marketers can stumble into a confused social terminology land grab that ultimately ill serves the brand and consumers. The campaign I’m talking about here is AMEX’s “social currency” campaign. [read more]

Why the Weak Economics of Attention is Driving the New Social Bubble

June 6, 2011 by Eric Fulwiler
with 278 views
0

"Eyeballs are becoming increasingly dettached from the consumer psyche, meaning much of the value that is driving this industry is based on shaky and steadily weakening economics." [read more]

Making Marketing Easier by Tagging Brands in Facebook Photos? Not so Fast...

May 12, 2011 by Mary Wieder
with 993 views
3

Good marketing is all about controlling the situation. This new Facebook feature lets the masses control the image of the brand. Sure, marketers can monitor the brand on Facebook and perhaps tag and detag photos of choice, but ultimately the power has been shifted. [read more]

I just tweeted your business, but nobody was home

May 10, 2011 by Mark Fairbanks
with 1,446 views
17

Walk into any establishment today and you’ll inevitably run smack dab into a sign that says “Follow us on Twitter.” Generally it’s communicated on everything, and proudly indicates “Yes, we have checked that box off on our marketing tactic list.” Unfortunately many of these Twitter accounts are unmanned or only exist to tweet the latest sale, special or company news. What a shame. [read more]

The Difference Between Google Adwords and Facebook Advertising: Demand Generation vs Demand Fulfillment

May 10, 2011 by Three Ships Media
with 2,566 views
1

If the question is which channel to use, think of Google and Facebook as venues. Either venue is capable of achieving your objective whether that be awareness building or driving purchase, you just have to be sure you’re advertising in the right spot and in the right way. [read more]

Social Media Ad Spending Projected To Hit $8.3 Billion in 2015

May 2, 2011 by Jessica Northey
with 427 views
0

Social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015, representing a compound annual growth rate of 31.6%. [read more]

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Social Media and Good Manners

April 3, 2011 by LaRae Quy
with 2,932 views
6

But social media has changed the way we communicate. We’re beginning to understand the power of personal opinions. Customers are demanding authenticity and honesty, and this is spilling over into our conversations and interactions with people. [read more]

Facebook Ads for Beginners

March 27, 2011 by Nirajan Bom Malla
with 873 views
0

If you want your business to succeed by means of social networking media then making use of Facebook Ads is usually a should for any organization looking to develop in this ever competitive market place. In this article I will walk you through the what’s, the where’s, the whys and the how’s in this beginner’s guide to Facebook Ads [read more]

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