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blogger relations

The Brand Dashboard: A Window to Relevance

March 12, 2010 by Brian Solis
with 1,875 views
0

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the... [read more]

‘Social marketing budgets' on the up but blogger relations not a quick hit

January 2, 2010 by Dirk Singer
with 1,872 views
1

There would be something seriously wrong if this chart from Marketing Sherpa showed something different, but it confirms that so-called social marketing budgets are set to rise across just about every industry sector. Retail is the most active area with 79% of marketers saying they intended to up spending, while only 1% said they'd... [read more]

Blogger Relations is a Two-Way Street

September 29, 2009 by Brian Solis
with 228 views
0

Guest Post by Tamar Weinberg: Reader her blog | Follow her on Twitter Source: Shutterstock As bloggers, we've all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes... [read more]

Blogger Relationship Mis-management: Saying No to Madame Yes

September 6, 2009 by Brent Leary
with 542 views
1

I tried to let it go, but I just can't... A few weeks back on a recent episode of The CRM Playaz Paul and I were joined by Marshall Lager and Chris Bucholtz - two of our favorite writers (and talkers) in the industry. As bloggers/analysts/pundits/loud-mouths each of us get contacted regularly by vendors and their pr firms to keep us up... [read more]

Our Blogger of the Week: Jane Van Ryan

August 17, 2009 by Robin Carey
with 589 views
5

Featured blogger DirktheCow asked a fundamental question in his recent post: “do you see the impact of digital media as tactical or transformational?" On a large scale you see this question informing the decisions at News Corp and elsewhere as cited in Dirk's post; on a somewhat smaller scale I discovered it recently in... [read more]

Free breast enlargement offered to young female bloggers

February 4, 2009 by Hans Kullin
with 846 views
0

This story is definitely a candidate for the Social Media Hall of Shame. Q-med is a listed biotech/medical company in Uppsala, north of Stockholm, Sweden that manufactures and sells medical implants. Two weeks ago the company sent a letter to 15 young Swedish female bloggers and offered them treatment during one year with the products... [read more]

Conversation with Brian Solis

August 12, 2008 by Mathew Sweezey
with 265 views
0

I've been following some social media movers and shakers (just like everyone else) and trying to figure out where this is all going, and how to ride the wave. One of those who most of you might be familiar with is Brian Solis. He is the publisher of bub.blicio.us and PR 2.0. He has written many ebooks (which are free at PR 2.0) on... [read more]

New Communication Theory and the New Roles for the New World of Marketing

July 21, 2008 by Brian Solis
with 1,684 views
0

In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target... [read more]

Looking for Those Elusive Influencers?

May 13, 2008 by Sally Falkow
with 130 views
0

Working with bloggers is a new media relations 'must' We know now that bloggers are influencing the news.  But the trick is to find the righ bloggers that are influencing the news in your filed. And once you've found them, how best to approach and interact with them. We've all seen those 'egg on the face' blog posts when... [read more]

Meme of the week - “Blacklisting Bloggers” and bad PR pitches

May 12, 2008 by Howard Greenstein
with 207 views
2

What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don't want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone's taking sides over how to properly pitch... [read more]

Sound advice for pitching bloggers

May 11, 2008 by Joel Postman
with 190 views
0

The biggest mistake a PR professional can make is insulting the gentle sensibilities of a blogger. Influential bloggers are the Buddhist monks of the online world. They live simple, serene, ascetic lives and can find even the slightest upset or break with their daily routine emotionally jarring. There are many basic rules that can help... [read more]

Making Mistakes and Amends in Blogger and Media Relations

May 9, 2008 by Brian Solis
with 282 views
0

In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us.This isn't a generic post on how not to make mistakes, or if you do, how to apologize, per se. This is an example of true transparency and public soul searching that will... [read more]

Secrets of Blogger Relations

May 8, 2008 by Paul Gillin
with 183 views
0

Since embracing social media two years ago, Dell Computer has learned a few lessons. One of its key blogger relations people shared some secrets last week in a keynote interview at the New Communications Forum in Santa Rosa, Calif. Richard Binhammer is charged with monitoring and engaging with the active ecosystem of people who blog... [read more]

How Do I Get Placement On Blogs?

April 28, 2008 by Jason Falls
with 106 views
0

A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn't address the a hidden problem in his approach. My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional media... [read more]

Is PR Ready for 2008?

January 7, 2008 by Kyle Flaherty
with 213 views
0

The short answer is no. Public Relations, the way it is modeled today, is not ready for 2008 and the major shift will again trend towards social media. But the longer answer is; “perhaps, but only if they do these three things.” Now I realize that there are more than three, but these are the three that I keep coming around... [read more]

Morphing from a qualitative researcher to a mobile phone industry expert?

December 22, 2007 by Dina Mehta
with 182 views
0

It's funny - in the last month, I have been interviewed as an ‘expert' on the mobile phone scene and its future in India by representatives of companies like Nokia and some large telcos (NDA's prevent me from naming them!). Moni Kivirauma from Finland was here a few weeks ago and she gifted me the Nokia N800 for exploring further... [read more]

Talk Is Cheap - A Stunning Success

November 16, 2007 by Dave Fleet
with 111 views
0

Last night I attended the Talk Is Cheap social media unconference hosted by Gary Schlee and his students at Centennial College in Toronto (I presented too, but more on that in a later post). In my view, the event was a rousing success. Over 200 people registered (about 25% more than the organizers expected) and most of the 15 sessions... [read more]

Public Relations Professionals Need To Get The Basics Right

November 9, 2007 by Dave Fleet
with 485 views
0

In the wake of the ongoing bad PR pitches storm, I had a *slaps forehead* moment this week when I (finally) realized the problem isn't just about public relations professionals not 'getting' blogger relations. It's not about people upgrading their skills to deal with this new media environment. This is about public relations... [read more]

Email Pitches to Bloggers: Where to go with Blogger Relations

November 6, 2007 by Daniel Riveong
with 161 views
0

Marshall Kirkpatrick is Angry at Bad Blog Pitches. Last week was a rough week for marketing and PR professionals in the blogosphere. Chris Anderson (Wire/Longtail), David Meerman and Marshall Kirkpatrick (Read/Write, TechCrunch) wrote critical posts to PR folks reaching out to bloggers. Chris even published a list of emails from PR... [read more]

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