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HR Role in Social Media Strategy

January 27, 2012 by Sandy Miller
with 872 views
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HR needs to be involved in social media strategy. It helps them recruit the best talent. You also need their support to handle employee issues that can arise when you have social media. [read more]

Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson

January 20, 2012 by Mike Lewis
with 603 views
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Awareness, Inc. sits down with Taulbee Jackson, President and CEO of Raidious, one of the leading interactive marketing companies, to discuss how marketers can harness its power. Learn insights how to become a master of EdgeRank Ninjutsu: How to Optimize Content for EdgeRank Success. [read more]

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Social Media 2012: How ICANN Has Changed the Universe with gTLD's (or not)

January 13, 2012 by Bernard Martin
with 318 views
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With the announcement on Jan 12, 2012 that ICANN is expanding the of number of gTLD’s & you can petition for your own custom domain extension you my be wondering if & how it affects your Social Media Strategy in 2012. Frankly, it doesn't. In Fact, because of how people now 'search' having a dot com address may be irrelevant. However, there's some very foundation level items that it does do that you really want to know about [read more]

State of Social Media Marketing: New Report

January 10, 2012 by Mike Lewis
with 422 views
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Awareness, Inc. shares their new annual report on the State of Social Media Marketing - Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The team at Awareness connected with 320 marketers from a cross-section of industries, company sizes and levels of social marketing experience. Their annual State of Social Media Marketing report comes with insights from those leading the efforts at the C-level and those who manage the social marketing function within their organizations, as well as a number of business leaders who are helping to bridge the social gap within their enterprises. [read more]

Do You Need a Social Media Champion?

December 20, 2011 by Daulton West, Jr.
with 382 views
0

"Why You Need a Social Media Champion, an article by Li Evans, makes the case that a social media champion can be a valuable addition to any company or agency." [read more]

5 Social Marketing Lessons from Social Fresh Baltimore

November 30, 2011 by Tracy Gold
with 803 views
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"Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways." [read more]

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Social Strategy and Crisis: A Video Interview with JetBlue

November 8, 2011 by Paul Simon
with 569 views
1

To learn more about JetBlue’s social media strategy and the thinking behind it, I interviewed Morgan Johnston, JetBlue’s manager of corporate communications and its social media strategist. [read more]

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The Business of Social Media

November 8, 2011 by Jay Osterholm
with 2,113 views
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The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape. Needless to say, these social networking platforms have shown some serious staying-power. However, with nearly 79 percent of companies owning a profile on a major social networking site, it is... [read more]

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What Makes an Awesome Content Strategy?

October 11, 2011 by Marcus Taylor
with 1,285 views
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Having a great content strategy is one of the most important aspects of any social media campaign, as it’s the content you produce that often acts as the ‘ice breaker’ that connects you with new audiences. The better your content strategy is, the more powerful relationships you can build and the larger your audience will grow through social media. [read more]

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Social Media Woes Highlight Marketing Faults

October 10, 2011 by David Amerland
with 4,510 views
9

Blackberry's outage in Europe and the company's disastrous handling of its social media response shows just how easy it is for things to go wrong when no one is watching. [read more]

What the Changes to Facebook Mean to Marketers and Advertisers

September 26, 2011 by Steve Olenski
with 1,972 views
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In case you missed the news, and quite frankly how could you... Facebook unveiled some major changes during their annual f8 conference. And marketers and advertisers would be wise to take notice. [read more]

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Does Your Brand Have a Voice in Social Media? 5 Keys to Online Success

September 14, 2011 by Phillip Davis
with 1,206 views
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Your brand message must communicate authentically and consistently to be effective, to warrant a share of the discussion, to make a lasting impression. [read more]

Social Media Strategy Follows the Golden Rule

August 17, 2011 by Teri Guill
with 1,952 views
4

The Golden Rule applies almost anywhere, from business relationships to blogging. In social media, following the Golden Rule means that you and your brand should model the behavior you want to see from your community, inside it and out. [read more]

Companies Use Social Media to Boost e-Commerce Sales

August 17, 2011 by Daulton West, Jr.
with 1,972 views
2

Is your company taking advantage of the opportunity to Learn, Listen, and Engage to Build strong relationships by offering something of value to the social community and potential customers? You have to go where the customers are and be willing to try marketing in a different way. [read more]

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How are Travel Brands Using Social Media for Marketing?

August 11, 2011 by Achintya Gupta
with 2,686 views
6

"Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek their advice for places they should visit, airlines they should prefer and hotels they should stay. Moreover, people travel with their friends, make new friends during trips and travelling together (at least for holidays and leisure) is always considered more exciting that travelling alone." [read more]

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CRM, Customer Collaboration, and CRM Evolution 2011

August 8, 2011 by Paul Simon
with 696 views
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I heard a lot of pithy sound bites Monday at the opening of CRM Evolutions in the heart of muggy Manhattan. Most targeted business relationships with their customers. [read more]

5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers

July 13, 2011 by Daulton West, Jr.
with 1,247 views
1

"Everyone should understand a few “best practice” guidelines so that they can maximize their brand awareness and establish a positive online presence. With all the social media sites that are available now, and as a growing number of people discover and use them, the result may be the tendency to share too much information, too frequently, or annoy followers with excessive self-promotion." [read more]

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Is Social Media Driving Websites to Extinction?

June 16, 2011 by David Amerland
with 971 views
3

Websites are far from dead and the smart marketer should know how to turn social media efforts into a funnel leading to their website. [read more]

Facebook Policy – Why It’s Important

May 26, 2011 by komal
with 1,630 views
1

Most brands and agencies are coming up to speed with the intricacies of building social media campaigns on the Facebook platform, but few have considered the importance of Policy with a capital “P”. Indeed, few even know what it is. The reason for this is because Facebook, despite their perceived might, do not presently have the manpower to police the millions of applications and Pages that run on their Platform every day – and as such, few have experienced the rap on the knuckles when something they’ve deployed has broken the rules. [read more]

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Friends vs. Enemies - What Apple and HubSpot Know That We Don’t

March 23, 2011 by Andrew Hunt
with 795 views
3

Every marketer wants to attain a passionate following that would live and die – well, not literally, but you get the gist - to support their brand. One of the greatest ways to achieve this is to polarize your marketplace or community. We all desire to be seen as a rebel or maverick: someone who is doing something different, cool, and even controversial. From an early age, we have all desired to be part of the perceived “cool crowd”. Brands that leverage this desire will find that their efforts will be enhanced by their customers’ own need to belong. Apple and HubSpot are living proof that a polarized audience can pay hug dividends. [read more]

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