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social media monitoring

Using Social Sites to Accomplish Your Goals

January 26, 2012 by Leonard Sipes
with 1,466 views
2

  Question: Can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place on Facebook, Twitter, Google+ or... [read more]

Novo Nordisk Handles Paula Deen Reactions on Facebook

January 26, 2012 by Idil Cakim
with 688 views
0

I received this interesting clip from a friend. Novo Nordisk fans were reacting negatively to the Paula Deen deal on Facebook, but some advocates stepped in to defend the brand without brand interference. Below, you'll see that the Novo Nordisk community manager "played it cool" by only reminding the fans of the FDA guidelines. Good... [read more]

Can Social Intelligence Solve the Annoying Neighbor Problem?

January 7, 2012 by Eric Vachon
with 957 views
0

Image courtesy of author's blog

Have you ever moved into an apartment or home only to find out that you have an eccentric neighbor next door that makes you want to move right out? Have you ever loved an apartment when you visited during the day only to find out after you've rented that the walls are paper-thin and at night when everyone is home you get to hear about... [read more]

Optimizing Your Social Marketing Program – A Practical Way to Social Media Optimization (SMO)

December 16, 2011 by Mike Lewis
with 1,693 views
0

"If you are serious about your social marketing program, you are likely focused on executing across a number of social platforms. I am of the mind that ideas are a dime a dozen and execution is key to success – that is, if our ideas are right to begin with. This is why I always advise our clients to take a breather and check in on their progress in the social realm at least twice every year." [read more]

Social Media Marketing Analytics - Rules of Engagement, a Supplement to the 7-Part Series

November 8, 2011 by Michael Midure
with 1,424 views
2

"After listening and uncovering valuable insight and planning appropriately, make sure you are set. While you are getting set, and just before you are ready to go, read the following rules of engagement and stick to them!" [read more]

Social Media Marketing Analytics - Competitive Research, Part Three of an Exclusive 7-Part Series

October 18, 2011 by Michael Midure
with 867 views
0

"The key is track your competition the same you can track your own brand. It is vital to analyze content & conversations around your brand as well as your competitor's. Social media marketing monitoring tools such as Alterian SM2 can track competitors in the same way you can track your own brand." [read more]

Brand Audit Best Practices

October 17, 2011 by Vitaly Veksler
with 1,047 views
0

Do you know how to conduct a social media brand audit? Now you can. [read more]

What A Good Social Media Marketer Already Knows

October 3, 2011 by Vitaly Veksler
with 5,872 views
6
Image source: Author's blog

Being a productive social media marketer can be overwhelming at times, but there's a few distinct characteristics that identifies the ones who get it. Do you get it? [read more]

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5 Social Media Metrics You Should Be Measuring

September 2, 2011 by Heidi Thompson
with 5,082 views
4

You’re spending serious time and money on social media, but are you measuring your return on investment? If not, how do you know it’s even working? By measuring these 5 metrics, you will be well on your way to getting an accurate representation of your ROI. [read more]

4 Steps to Instant Social Network Omnipotence

August 30, 2011 by Vitaly Veksler
with 737 views
0

Take control of your social media channels with a daily email notification that provides a detailed summary of all events across your social networks. [read more]

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Pizza Hut's Social Media Mistake

August 26, 2011 by Jon Barilone
with 12,793 views
13

Pizza Hut Southern California's Facebook Page suffered a little social media embarrassment Thursday night, thanks to one little checkbox. [read more]

Social Analytics Deliver the Right Messages to the Right Audience

August 25, 2011 by Vitaly Veksler
with 548 views
1

By creating an awareness of how people are responding to our social campaign, we are able to zero in with precision and deliver higher quality message that create a higher quality of response. [read more]

Why Online Listening?

August 12, 2011 by Michael Lewis II
with 593 views
1

"Want to know how to sharpen your online listening skills? Welcome to our three-part blog series covering the basics of online listening, coupled with the most frequently asked questions." [read more]

Metrics That Really Matter

August 9, 2011 by Michael Lewis II
with 1,142 views
0

All business people want to see metrics and analytics. The problem is that most of these people do not understand the important metrics of social media. Check out what Metrics you should be monitoring and what they mean in the overall picture. [read more]

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Three Key Ways Brands Can Manage Risk in Social Media

April 6, 2011 by George Guildford
with 3,398 views
1

Due to the sheer growth in conversations and user-generated content, by its very nature social media leaves brands and users open to a number of risks as well as opportunities. As a result, the need to be proactive, identify possible risks ahead of time and develop an appropriate social media monitoring platform and process is key. [read more]

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5 Benefits of a Social Media Risk Management Program

February 17, 2011 by Greg Barrow
with 4,570 views
0

To be prudent in today’s Internet world, you need to be prepared to respond quickly and effectively to social media risks and threats before they affect your customers, suppliers, stakeholders or employees. You need to have someone to call who understands these challenges and can act on your behalf. At minimum, you need to be proactive and have a Social Media Risk Management Program in place that combines technical solutions, policies and procedures, and an emergency response plan. [read more]

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Social media monitoring is the next wave in the social media revolution

January 7, 2011 by Sandy Miller
with 9,900 views
15

It’s the first week of the New Year and everyone tends to feel like you have a clean slate to start with going into 2011.When it comes to social media those that are already using it can feel good thinking that they are ahead of the curve.  Of those that haven’t started, many have made it one of their resolutions to start... [read more]

Monitoring Social Media For Brand Perception

December 10, 2010 by Collins Mbalo
with 4,196 views
1

Monitoring social media has become not only necessary- but vital for modern day businesses in order to gauge brand perception and awareness.A few years back blog posts and its other social media variants (YouTube, Facebook, Twitter a form of micro blogging)were  considered simply as  merely online quips or  random rants of... [read more]

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Social Media Monitoring: Big Brother, Little Sister & Uncle Albert Are All Watching

December 6, 2010 by Steve Olenski
with 6,303 views
1

When it comes to Social Media and all its machinations and platforms and applications, make no mistake about it... not only is Big Brother watching but so is your entire extended family.And if they get too busy to watch, that's ok, there are trained professionals who will be more than glad to run a social media background check and/or... [read more]

Black Buzz, White Buzz, Comments ... What's the Effect for My Online Sales?

May 15, 2010 by Dr Matt McDougall
with 2,168 views
0

Much of the user generated content from social media sites has become ubiquitously integrated into the search engine results. Try doing a search on a product or service and you won't just see the product page or home page of the company but a list of comments and postings from social working sites such as Twitter, Facebook or here... [read more]

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