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blogger outreach

11 Ways to create great blog content

May 1, 2010 by Chris Street
with 3,391 views
15

I've long been an advocate of the power of blogging, but when you're posting three times a week — or even trying to muster up something original once a week — it can be hard to consistently create compelling content for your blog posts. We all have ‘off' days, times when the creative juices aren't flowing... [read more]

The Very Basics of Blogger Outreach

August 14, 2009 by Kevin Briody
with 4,299 views
2

This has been said in various forms by many before, but as I keep seeing bad examples in action, here you go: The Very Basics of Blogger Outreach (Mallard Style!). This is based mostly on my own experiences doing outreach for clients as well as when I managed online influencer outreach efforts for a group at Microsoft.1. Build the Right... [read more]

Blogger Outreach - it's not Your Program, it's their Content

May 12, 2009 by Valeria Maltoni
with 501 views
0

A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. I'm using this conversation to also share some important information about the way marketers still relate to customers. Still too many continue to think in terms of impressions for their program. It's not, not even a little. And... [read more]

When is it a Good Idea to Include Bloggers in Your Media Outreach?

April 26, 2009 by Valeria Maltoni
with 803 views
0

There are plenty of posts dedicated to how to pitch bloggers. I give Darren Rowse the gold for starting his commentary with the suggestion that you'd want to comment first and become a genuine and active member of that blog's community before pitching. Lee Odden assembled a great reading list at TopRank blog a couple of years ago -... [read more]

Social Media for B2B Marketing

March 25, 2008 by Debra Murphy
with 2,379 views
4

Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more focused audience that is... [read more]

4 Lessons for improved blogger outreach

March 24, 2008 by Jake McKee
with 232 views
0

After posting what has to be one of the worst blogger outreach emails of all time as part of this post, I thought it was only fair that I dived into a bit more detail about what makes it so bad and how to avoid similar issues. I'm not trying to rail on the emailer or hurt the cause, but I think this situation has provided fantastic... [read more]

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