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Can Social Intelligence Solve the Annoying Neighbor Problem?

January 7, 2012 by Eric Vachon
with 957 views
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Image courtesy of author's blog

Have you ever moved into an apartment or home only to find out that you have an eccentric neighbor next door that makes you want to move right out? Have you ever loved an apartment when you visited during the day only to find out after you've rented that the walls are paper-thin and at night when everyone is home you get to hear about... [read more]

Social Media - Learning Why Your Customers Buy

January 21, 2010 by PilarGuerra
with 754 views
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Customers buy because of their perceived need. Most of the time, their perceived need is actually a want. Many companies fail to recognize this difference and therefore make costly mistakes by developing products and or services that don't catch on. There are several factors that determine why customers buy a product or service from... [read more]

Spheres of Influence

June 2, 2009 by Peter Himler
with 271 views
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The Wall Street Journal recently laid down the law regarding its employees' engagement with the social media graph. In fact, most enterprises, especially news organizations, have refreshed their rules of employee conduct to include sections on what's acceptable and what's not in the indelibly incestuous worlds of blogging, Facebook,... [read more]

SNCR Study On Dell, Comcast & More

December 22, 2008 by John Cass
with 406 views
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Earlier this year I wrote two case studies for the Nuance study on customer care and brand reputation for the Society for New Communications Research as part of my role as Research Fellow. The two case studies were about Dell and Comcast. Dell's case study was an update and outline of the work Dell has completed in social media over... [read more]

SNCR Survey And Social Technographics

February 25, 2008 by Josh Bernoff
with 177 views
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by Josh Bernoff WI got a nice email from Jennifer McClure, Executive Director of the Society for New Communications Research. They're doing a survey on Customer Care and Brand Reputation in the Age Of Social Media. Go ahead, take it yourself. They'll send you a free copy of the research. While you're taking the survey, you might want to... [read more]

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