Our network

twitter marketing

Brand Interaction Increasing On Twitter

November 2, 2011 by Steve Olenski
with 1,467 views
0

The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter. [read more]

exclusive

The 5 Best and 5 Worst Things about Being a Social Media Manager

October 8, 2011 by Mark Paddock
with 5,240 views
11

In 2010, 62% of businesses kept their companies Social Media management in house. In 2011, the figure has dropped to 55%, and it's due to drop again next year. Outsourcing Social Media seems to be a growing trend. So for those thinking of becoming freelance Social Media Managers, I've written my 5 Best and 5 Worst aspects of running a Social Media management business... [read more]

exclusive

The Social Media Trap

October 5, 2011 by David Amerland
with 1,540 views
4

Social Media Marketing is growing exponentially but that does not mean that everyone who thinks they can do it, actually can. [read more]

exclusive

How To Spend Your Social Media Money in 2011

December 14, 2010 by Kenan E
with 4,675 views
1

There are many ways to promote you or your product through social media, but these are some of the most effective options available to you. #1 - Facebook PPC Ads Just like google adwords, facebook has a pay per click (ppc) advertising service that allows you to reach their 500 million plus users. Get Started Here #2 - Social Media... [read more]

How to Prepare for the New Twitter Advertising

October 14, 2010 by Chris Kieff
with 6,330 views
0

If you are interested in advertising on Twitter when it is made generally available you need to prepare your Twitter accounts for that. This post explains how to do that. [read more]

The Roles of Facebook and Twitter in Social Media Marketing

February 5, 2010 by Brian Solis
with 3,156 views
0

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it's transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually... [read more]

Kodak CMO Jeff Hayzlett on his use of Twitter

January 21, 2010 by Harish Kotadia, Ph.D.
with 1,738 views
2

Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak's management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. Dear CMOs, are you... [read more]

Four Styles Of Marketing On Twitter

January 18, 2010 by Jason Falls
with 4,358 views
2

Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can't do it. Dell is up to $6.5 million dollars in sales there. While I strongly believe there is no right or wrong way to use Twitter — you can find an audience for... [read more]

4 Tricks And 5 Tools For Twitter Marketing

January 17, 2010 by draganmestrovic
with 446 views
0

Are you updated of the latest Twitter software's Twitter marketing is one of the powerful Internet marketing strategies which bring thousands of customers and visitors to your online business. There are huge number of twitter software's or twitter tools available in market which help in promotion your online website in twitter. These... [read more]

How Can Twitter Drive Leads? Rick Burnes of Hubspot

January 15, 2010 by Amy Mengel
with 1,100 views
0

  How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association's “Twitter for Business” workshop. I snagged Rick after the presentation to ask him this one question: how can Twitter drives leads.... [read more]

9 Tips for Maxing Twitter Advertising During NFL Prime Time

November 29, 2009 by RickReno
with 777 views
1

Brian Solis reminded us that the NFL has effectively banned Twitter use by anybody at a stadium on Game Day. But that doesn't keep big companies, small businesses and guerrilla marketers who use Twitter as part of their social advertising and marketing strategies from Tweeting to the larger audience of Tweeple watching games at home or... [read more]

Twitter : entrevue à certains médias

April 20, 2009 by Michelle Blanc
with 84 views
0

La semaine dernière la célèbre Oprah est devenue Twittereuse. Nous pouvons donc d'ores et déjà affirmer que Twitter sera mainstream. Mais ce n'était certainement pas le cas il y a un mois, disons. D'ailleurs, de récentes statitistiques de MarketingCharts disaient que c'était plutôt... [read more]

Is it brandjacking if you come in late and don't ask nicely?

April 18, 2009 by Stephen Collins
with 275 views
0

With all the attention now surrounding Twitter, it seems that every brand and celebrity under the sun suddenly is or wants to be represented on it and every other social network. It seems as if the business world has finally read Cluetrain and wants to be in the bazaar engaging in the conversation.But the fact is that while some... [read more]

Twitter- Higher Volume, Different Approach

April 15, 2009 by Dave Fleet
with 184 views
0

Plenty of people have written recently about the recent influx of people to Twitter and how this is changing their perception of the service. I've given my take on it - essentially, that Twitter is what you make it -  if you don't like what you see, change it. Still, the fact remains that with additional numbers of people using the... [read more]

#amazonfail and the reasons why we have to care about conversations

April 14, 2009 by Laurent Francois
with 214 views
0

After Amazon problems on its cataloging system, a lot of gay & lesbian products were like "boycotted" by Amazon. It demonstrates that Twitter and microblogging are an opportunity but also a risk, moreover when a specific affinity group decides to attack together the core competences of a brand.Amazon business model is based on the... [read more]

Using Twitter for the wrong reasons

April 10, 2009 by Matt Rhodes
with 918 views
5

I just read about the Twitter plans of DiGiorno Pizza in the US. It's a perfect example of getting over-excited about social media and putting the technology before the strategy. Here's a brand with the tagline “it's not delivery, it's DiGiorno” and yet in order to create some Twitter Buzz they are planning to “deliver... [read more]

The Future of Twitter. Web 2.0 Expo seems Stuck on This.

April 2, 2009 by Patrick Kitano
with 296 views
0

As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can't seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best comment they could muster is “Twitter is the canary in the coal mine”. We... [read more]

Twitter Marketing Tips: 12 Twitter Stream Aggregators

February 17, 2009 by Lee Odden
with 2,645 views
0

So many Tweets and so little time. What's a Tweeple to do? Twitter aggregators and trends websites use a variety of tactics to filter out what's up and coming and of interest to the Twittersphere from the mass of mundane daily activity Tweets.  Twitter stream aggregators are useful for a variety of reasons ranging from discovery of... [read more]

Logo