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How Easy Do You Make It for Your Fans and Customers to Share Content?

June 29, 2011 by Shel Holtz
with 456 views
0

"The news industry spent a lot of time behind the digital curve, beginning with online editions forbidden to scoop the print edition and prohibitions against linking to external content. But things are getting better, particularly when it comes to a cozy relationship with citizen journalism (or user-generated content). The New York Daily News offers a great example, one from which the world of business can learn." [read more]

How Much is Your User Generated Content Worth? [Infographic]

June 23, 2011 by Sean McColgan
with 906 views
1

Infographic on user generated content and a look into CPM rates fand profit margins for various social media sites. [read more]

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5 Benefits of Augmented Reality Marketing

November 24, 2010 by Alex Smith
with 6,316 views
3

Although augmented reality ideas may be residing in the back of the minds of many marketing heads and social media agency directors, the possibilities of the new technology can bring numerous benefits. The concept of augmented reality is one that is lost on many people, but its appeal is nonetheless there for all to see. Perhaps the... [read more]

Youtube abandonne la vidéo UGC à Facebook

July 9, 2009 by Laurent Maisonnave
with 102 views
0

Youtube va-t-il abandonner le contenu généré par l'utilisateur (UGC) qui a fait sa réputation et qui l'a porté au rang de chef incontesté de la vidéo en ligne ? Youtube signe des partenariats tous azimuts avec les grands du cinéma et de la télévision. L'objectif est... [read more]

Community marketing: UGC is part of the Internet DNA

April 22, 2009 by SaaStream
with 238 views
0

The tide of marketing is turning at last.  After more than 13 years of battling against autistic -- and largely inefficient -- old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy.  Firstly, Regis Mc Kenna and Geoffrey Moore introduced new ways of dealing with... [read more]

Wisdom Of The Crowd Or Joke Of The Crowd?

April 21, 2009 by Dave Fleet
with 288 views
0

Last night I attended a presentation by Tom Purves entitled How “Augmented Reality” and the Mobile Web Changes Everything. One part that stood out for me, and really got me thinking, was the issue of how applications can leverage the “wisdom of the crowds” rather than being the victim of the “joke of the... [read more]

Co-creation 3: Service redesign

August 23, 2008 by Matt Rhodes
with 334 views
0

The two examples of co-creation that we have looked at so far in this series have shown how customer and brand can work together to improve the customer's own experience of the product. Neither mass customisation nor real-time self-service impact on the product experience of other customers. They change the product one time only and don... [read more]

Brazlian Author Paulo Coelho Takes Marketers To School

July 7, 2008 by Rohit Bhargava
with 226 views
0

This post is a guest contribution from my good friend and fellow author, David Vinjamuri - founder of the ThirdWay Brand Trainers and author of the new book Accidental Branding. I don't often run guest posts on my blog, but I'm on vacation through Wednesday and asked David if I could repost the following post from his blog for two... [read more]

Unleashing the Groundswell

June 30, 2008 by Peter Himler
with 203 views
0

A fascinating story in Sunday's New York Times that explores the rise of low-cost, but effective (and infectious) consumer-generated videos that advocate for and against the Presidential candidates.Its focus was Robert Greenwald whom I briefly met in the press room at last week's Personal Democracy Forum. It was his video that forced... [read more]

Is "PGC" The Next Big Opportunity In Online Advertising?

June 19, 2008 by Rohit Bhargava
with 545 views
1

I have a former colleague of mine who left Ogilvy to focus on his own production company and create video projects. His group, g14 Productions, has just released a fantastic online video show worth checking out. It's called The Reservation and features weekly episodes of 3-4 minutes of a show that is a cross between 24 and Heroes. You... [read more]

The Effects of Social Media on modern TV

June 4, 2008 by Laurent Blondeau
with 325 views
0

Leave your old TV device, don't trust it anymore, as the colour times, and more recently, HD times, there's a new revolution out there : social voice. I tried therefore, times ago, to demonstrate some changes in TV world, and gave some points of view of what was our holy toy, in such social fields, and I must be right now in front... [read more]

You're a brand social marketer, but you don't know it yet...

April 12, 2008 by Laurent Blondeau
with 201 views
0

Yes, you are ; all of you. Every peoplehave one day complained about, a brand, a product, a firm : damn, such sillypeople, nut product, any imagination and such dumb idea. Let me tell you thestory…After morning wake-up, in a middle state ofawareness (!), you go to the fridge, take the milk bottle, and sit for a shorttaste, in a... [read more]

The Kind of Stuff To Show Legal When They Ask About UGC

December 20, 2007 by Adam Metz
with 145 views
0

My client Gretchen (at Mediazone) had the opportunity to check out a really cool talk given by Kaye Scholer last week in L.A.: Web 2.0: Social Networking, User Generated Content and Digital Advertising - Evolving Legal Issues. She loaned me the reader from the event, and, inside it, I happened upon a really cool piece by Alan Friel,... [read more]

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