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social media measurement

Top Five Features of Social Report

November 2, 2011 by Vitaly Veksler
with 621 views
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Explore the top 5 features of SocialReport and learn how you can leverage social analytics to grow your business. [read more]

The Challenges of Measuring Social Media

November 22, 2010 by Cindy Gordon
with 5,158 views
2

Since the days when blogs were new, MySpace was cool and “You” were Time Magazine’s person of the year, marketers debated the validity of measuring the ROI of social media. The argument was that social media was a conversation and not something to be measured like a direct response campaign.Author and blogger Shel Holtz once commented... [read more]

Social Media Bells & Whistles: A Word of Caution

October 20, 2010 by Mike Spataro
with 3,460 views
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Social media and the Social Intelligence industry is advancing by leaps and bounds every day in technological capabilities like automated sentiment scoring, geo-location identification, advanced topic discovery and alerting to name a few.  Having worked in the social media monitoring and analytics space since 2007 with many of the... [read more]

How To Measure Your Social Media Efforts

August 14, 2010 by Pervara Kapadia
with 5,500 views
4

Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI. It is certain that while Social Media is easily available and... [read more]

How to Measure Social Media Like a Scientist

December 15, 2009 by John Jantsch
with 937 views
1

How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download — subscribe now via iTunes There are a lot of social media marketing books out there telling you what to do. Dan Zarrella's The Social Media Marketing Book... [read more]

Where Measurement Falls Short

November 3, 2009 by Amber Naslund
with 449 views
1

There are so many discussions swirling around social media measurement these days, and the discussions I've had recently at conferences have reinforced the fact that as a whole, measurement of communication is incomplete at best. We're not satisfied with what's available to us in terms of proving the value of what we're doing. CAN we... [read more]

Simple Ways to Measure Your Social Media Efforts

August 17, 2009 by Christine Gallagher
with 210 views
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Business owners are accustomed to tracking their results when it comes to marketing, whether online or off. There are certain methods for calculating your return on investment which are in most cases pretty straightforward. Along comes social media marketing and suddenly measuring your ROI isn't so cut and dry. I am often asked how... [read more]

Do we want to increase our business opportunities? Lets educate and standardize…

February 20, 2009 by Filiberto Selvas
with 238 views
3

Today I heard about a couple of very interesting posts, relevant to a topic I seem to be discussing frequently in the last few weeks:  the importance to drive a better understanding, particularly among high level marketing executives, of Social Media:  what is it? what are the potential applications?  what is the impact... [read more]

Sorry, but you aren't a Social Media Expert until you fail!

January 16, 2009 by Michael Brito
with 701 views
1

and you can't fail until you measure;  and you can't measure until you execute; and you can't execute until you plan; and you can't plan until you have a strategy.  And when you do fail because you will at some point; it's a great opportunity to learn, iterate, adapt, change and you might even lose your job. And even then, you... [read more]

Tonality, shmonality - an inexact measure at best

July 18, 2008 by Robin Seidner
with 493 views
3

Alisa Leonard put out an interesting post today on the heels of getting demos from both Collective Intellect and Radian6, two competitors in the social media measurement space, and probably some others as well. (Disclaimer: I used to work for Collective Intellect). As someone who used to work in the measurement space, as well as a... [read more]

The Press Release Page A New Approach

April 21, 2008 by Mike Manuel
with 165 views
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So I've never really considered the whole ‘press release vs. social media release' debate an either/or situation. The way I see it, there's arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I'm not convinced either approach is really the best way to think about news distribution on the web, and... [read more]

The Next Evolution of Social Media Measurement

January 29, 2008 by John Bell
with 149 views
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What we do is different than advertising. It is different than traditional, narrowly-defined PR. It is different than direct. But what we do - word of mouth marketing using social media methods - must be comparable to the more established disciplines or our programs won't grow beyond enthusiast clients and "try-and-learn" scenarios.... [read more]

Edelman: "Distributed influence" white paper

January 16, 2008 by Peter Kim
with 378 views
0

Edelman has just published a white paper titled "Distributed influence: quantifying the impact of social media."  An important subject.  I participated in the original discussion last September and Jonny Bentwood has done a super job with turning our ramblings into something tangible. Well done! [read more]

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