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Visualizing Social Media ROI

February 22, 2010 by James Ball
with 1,822 views
2

As I was putting together a presentation, I came across these three images quite by accident. I could only assume that is was a sign, and that they belonged together somehow: A Funnel A Funnel Cloud A “Sales Funnel” Social media marketing is just that, marketing. Social media channels are “touch-points... [read more]

Pay Per Click: Boom or Bust?

November 19, 2007 by Paul Dunay
with 169 views
0

Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote “I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!”To further explore pay per click's future, we turned to Steve and to Alan Rimm-Kaufman. Alan leads the... [read more]

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