Our network

brand loyalty

Social's Impact on Brand Loyalty

April 7, 2011 by Kasey Skala
with 841 views
0

With the speed in which interaction and news is gathered and shared, consumers are demanding more value, more quickly, for a longer period of time. As a result, one can argue that the concept of brand loyalty and how quickly that loyalty is gained and/or lost has changed dramatically. For this reason, I'm not quite sure brand loyalty exists. [read more]

Frequency Buying Does Not Necessarily Equal Brand Loyalty

December 14, 2009 by Brains on Fire
with 1,091 views
1

So please don't mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I'm actually indifferent about the place and have had more than one bad experience there (it involved yelling and a propane tank), but I still go because... [read more]

Customer Service in the Age of Social Media: A Lesson from Hewlett Packard

July 5, 2008 by AugieRay
with 3,646 views
4

Providing poor customer service has always been a dangerous proposition for brands. Failing to meet consumer expectations damages brands, but pre-2005 (before social media began to explode) the risks were relatively small. Any single service event could have destroyed brand loyalty for a single consumer and perhaps may have caused... [read more]

The future of social networks: Social networks will be like air

March 6, 2008 by Josh Bernoff
with 345 views
0

<?xml:namespace prefix="w"?> by Charlene Li On Monday, I gave the kick off speech for the Graphing Social Patterns West conference on the topic, “The Future Of Social Networks” (slides are available on SlideShare, summaries available on News.com, ReadWriteWeb, and allfacebook.) Note that this is still ongoing research,... [read more]

The ROI of Communities - Part II

November 23, 2007 by Maggie Fox
with 175 views
0

Earlier this week I did some prep for a roundtable on the ROI of Communities at a conference held by the Canadian Marketing Association, and came across the most wonderful list of statistics, courtesy of Bill Johnston, and compiled by Joe Cothrel. Amazingly, I'd never come across these numbers before, so I wanted to make sure to share... [read more]

Logo