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11 Characters (Or Less)

April 23, 2009 by Jill Kurtz
with 284 views
1

A new usability study done by Jakob Nielsen confirms the important of the first  2 words or about 11 characters of a website's links and headlines. On Web and intranet pages, lists occur in many places, including: Search engine results pages (SERP) Lists of current or archived articles, headlines, press releases, and other... [read more]

Universal and Blended Search - SES

August 24, 2008 by Daryl Pereira
with 193 views
0

In this session, representatives from all the major search engines explained what has been happening in the universal (blended) search space over the last year. You've probably noticed that more and more other media are showing up in the search engine results pages (SERPs). Think video clips, images, blogs. These and other verticals are... [read more]

Integrating SEO + SEM = True Search Engine Marketing

July 7, 2008 by Lorna Li
with 225 views
0

I came across this great presentation from my buddy Daniel Riveong, Head of Search Marketing at e-Storm International on why an integrated SEO and SEM program can help you get the most impact on search engine results pages (SERPs), while effectively managing your search marketing spend. By sharing keyword research, keyword portfolios,... [read more]

Could Social Media Save the College Application Process?

February 3, 2008 by Robin Carey
with 198 views
1

For the past twenty-four hours, I have been forced to concentrate on something other than social media…until, that is, social media reared its ugly head as a possible solution to an equally ugly conundrum.  My son is a junior in high school in New Jersey, fortunate enough to attend a private school that has an entire staff... [read more]

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