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5 Social Media Pitfalls to Avoid

March 29, 2010 by Marina Molenda
with 4,912 views
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  Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers. Many marketers believe social media is a low risk, high reward channel. However, these 5 pitfalls will... [read more]

Web 2.0 Brings Down Access Barriers in the Public Affairs World

August 20, 2008 by Jesse Greenberg
with 115 views
0

During my final year at Northwestern University's Integrated Marketing Communications (IMC) graduate program at the Medill School of Journalism, I was fortunate to work with Professor Clarke Caywood on an independent study focusing on social media marketing and the 2008 Primary Elections.  A major part of my thesis stated that new... [read more]

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