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Pinterest – More Than Just a Pinboard

February 9, 2012 by Alex Smith
with 494 views
1

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost. [read more]

Why Are Businesses 'Doing' Social Media?

February 9, 2012 by Claire Faucett
with 605 views
2

Photo by Neal Jennings via Flickr

Because they have to. Business today IS social. But there is an important distinction between simply "doing" social and "being" social. Businesses find they are more successful when they aren't simply doing social because "everyone else is."Consumers and marketers alike are realizing that mass marketing or traditional marketing is... [read more]

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Listening Platforms; Useful or Strategic?

February 8, 2012 by Eric Vachon
with 279 views
0

wavebreakmedia ltd/shutterstock

Marketing executives want to gain insights into their customers’ behavior. They don’t want a red, yellow, green dashboard; they want actionable answers to questions like the following: is your marketing messaging aligned to what customers in the global market value? How is your messaging influencing customers at a brand level and at a product level? [read more]

Introducing the Content Quality Quotient

February 6, 2012 by Dave Slovin
with 892 views
0

Photo by stu_spivack via Flickr

Is your content the cream of the crop, or crap? Use these 10 criteria to evaluate the quality of your content before you send out your next blog, article, webinar or newsletter. [read more]

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HR Role in Social Media Strategy

January 27, 2012 by Sandy Miller
with 872 views
0

Marco Rullkoetter/Shutterstock

HR needs to be involved in social media strategy. It helps them recruit the best talent. You also need their support to handle employee issues that can arise when you have social media. [read more]

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Facebook 2012 – the Year of Engagement +1

January 26, 2012 by Alex Smith
with 728 views
0

With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences. [read more]

Breaking Down Walls: A Facebook Marketing Discussion with John Haydon

January 26, 2012 by Mike Lewis
with 208 views
0

If you are looking for information on Facebook marketing, John Haydon literally wrote the book on it, as co-author of the soon-to-be released Facebook Marketing for Dummies (3rd edition). He is also a regular contribution to the Huffington Post, an instructor at MarketingProfs University, and co-founder of 501 Mission Place and SocialBrite. We sat down with John to discuss Facebook marketing in anticipation of our upcoming free webinar Creating a Breakthrough for Your Business on Facebook on February 1st at 1 PM EST. [read more]

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,365 views
0

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

How to Create Effective Content

January 19, 2012 by Nina Churchill
with 320 views
0

There is a ton of buzz out there right now suggesting that Content Marketing is as important (if not more important) as Search Engine Optimization for your website and ultimately your brand.  It is true that the more information you put out there, the more likely you will be to get more people looking at your website.  If... [read more]

Mobile Content Revenue to Exceed $1 Billion by 2015

January 15, 2012 by David H Deans
with 879 views
0

Photo by John Baer via Flickr, Creative Commons

The fast growth of mobile video advertising revenues will mean changes in the revenue mix. [read more]

Get Them Salivating! Inside the Mind Episode 2: Content Development

January 13, 2012 by Tommy Walker
with 483 views
0

iatlo/shutterstock

Does Content Development Make YOU Frightened? Are you always asking yourself, "What do I write next?" In this episode of "Inside The Mind," we review the Four Major types of content so you can start planning a calender for YOUR SUCCESS. [read more]

Watch Out for Social Media Potholes

January 10, 2012 by Braden Kelley
with 876 views
0

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation. [read more]

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Social Media's SpaceTime Problem for Event Marketing

January 6, 2012 by Bernard Martin
with 825 views
0

Image by Anne Helmond via author's blog

Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]

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Do You Have Social Media as Part of Your 2012 Marketing Plans?

January 3, 2012 by David Thomas
with 855 views
0

maigi/shutterstock

For those companies who fear they don’t have the necessary time and effort needed to devote to social media, keep in mind that using SM in one’s marketing plans is like extending an olive branch to a large amount of consumers. [read more]

Two Compelling Social Media Trends for 2012

December 26, 2011 by John Serpa
with 5,369 views
5

"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town." [read more]

The One Feature Facebook Needs to Create the Killer Marketing App

December 12, 2011 by JIm Haughwout
with 410 views
1

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade [read more]

Social Media: So easy a caveman did it?

December 8, 2011 by JD Dutra
with 1,010 views
0

Image via Peter80, Wikimedia, Creative Commons license

Lascaux is a complex of caves located in France, the Paleolithic cave paintings found there date back over 17,000 years. The cave contains almost 2,000 figures, which can be grouped into 3 major categories - animals, human figures and abstract signs. In recent years, new research suggests... [read more]

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Why Your Social Media Campaign May Be Doomed

December 7, 2011 by Hollis Tibbetts
with 303 views
0

Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer [read more]

Is YouTube Analytics Much More Than a New Coat of Paint?

December 6, 2011 by Andy Havard
with 681 views
0

YouTube has just launched its brand new look, which has brought with it a new look to YouTube Insight - YouTube Analytics. I explore whether the new YouTube Analytics is much more than just a pretty face. [read more]

Gut Check: Are You a Social Media Fraud?

December 2, 2011 by kevin fawley
with 660 views
3

"I’ve watched in horror and disgust at how quickly the social media consulting industry has become a water-downed mess. Apparently all it takes to consult on social is a twitter account, the ability to create a landing page on Facebook and the Mashable iPhone app" [read more]

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