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Stop Talking to Everyone – Spend Valuable Social Media Time on Influencers

October 19, 2011 by Brad Bogus
with 2,601 views
12

When brands first start to market themselves with Social Media, they falsely believe that “likes,” “follows” and “impressions” are great indicators of success. Although that can be useful data, it’s only as useful as it is to say “one million people drive by this billboard every day.” It’s not indicative of success, just views. [read more]

Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement

January 19, 2011 by Neal Schaffer
with 3,140 views
3

One thing that every social media consulting client asks me about is how to find out who the “Influencers” are in their particular industry.  My answer, of course, is that every consumer who is active on social media could potentially be an influencer, and thus truly “accurate” measurement is impossible.  Think about it:... [read more]

Social Media's Personal Choices Means Small Markets, Smaller Messages...and Small ROI

February 28, 2010 by Richard Meyer
with 878 views
0

A small--but growing and passionate-- group of people are changing the face of society. They may never grow larger than 3 million people, or roughly 1% of the U.S. population, but those people have unmet needs that they are passionate about. And 3 million passionate people are by far enough to make or break a business. ...... [read more]

Rethinking the whole influencer thing

February 24, 2010 by Marc Meyer
with 523 views
1

Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives consist of numerous bubbles. work bubbles,... [read more]

Three Reasons Not to Use Influencer Engagement

February 1, 2010 by John Bell
with 1,258 views
0

Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social media. Simple example is identifying the top 50 bloggers in a relevant segment or... [read more]

Using Twitter to find Influentials

December 24, 2009 by Marshall Sponder
with 1,091 views
1

Merry Christmas! Besides Christmas, here's a gift to my readers.    Finding influentials  isn't that hard if you use Twitter and the right approach — and since it's Christmas ….. here's an example of how to find Influential Social Media Analytics individuals — but of course, it'll work only to... [read more]

7 Social Media and Web Analytics Predictions for 2010

December 17, 2009 by Marshall Sponder
with 4,142 views
9

I guess it's time to do my predictions for 2010 and I'm game for it — except this time, I'm pretty sure about my predictions — and can feel 2010 is here already.  I don't want or need to repeat what a lot of others are predicting — go look to Emarketer or Forrester if you want to get overall trends — I'm... [read more]

Measure the Impact, Not the Influence

December 1, 2009 by Beth Kanter
with 914 views
6

You Can't Eat Whuffie...but it's getting harder to eat without itView more documents from Tara Hunt. I was fortunate enough to be part of a webinar organized by Steve Cunningham with Tara Hunt.   Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how to use Whuffie for good.... [read more]

Social Media Marketing versus Social Influence Marketing

October 7, 2009 by Shiv Singh
with 926 views
0

Why call the book Social Media Marketing for Dummies versus Social Influence Marketing for Dummies and is there any difference? I've been asked this a few times so I thought I'd answer it here. First some definitions - social media marketing is about using the social media platforms to market to customers or in other words to... [read more]

Influencers and Sweat Equity

June 29, 2009 by Brains on Fire
with 180 views
0

On a plane home from Sydney (more on that to come) this weekend, I pulled out my trusty Moleskine and flipped through to land on a page of notes that I took when I spent time with Rob Morris. If you're a regular reader of the blog, you'll know that Rob is one of the founders of an organization near and near to our hearts here at Brains... [read more]

Pearls of Wisdom from Positively Paula

May 6, 2009 by Shiv Singh
with 284 views
0

Paula Drum, an innovative marketer at H&R Block (which has really been at the forefront of social influence marketing) is moving onto a new job. She posted some pearls of wisdom on her blog which I feel are an absolute must read. What makes her opinion matter is that its expressed from the first hand perspective in trying to... [read more]

Influencer, persuade thyself.

October 31, 2008 by Peter Kim
with 186 views
1

I've been reading the reactions to Pepsi's recent influencer outreach program, PR for The Pepsi Cooler.  Have been thinking about it in the perspective of other outreach campaigns, like Nikon, Vista, HP.Seems like the lesson here - whether intentional or not - is "influencer, persuade thyself."  You don't make a meaningful... [read more]

'Infuencer Marketing' challenges assumptions

March 6, 2008 by Paul Gillin
with 179 views
0

When my copy of Duncan Brown's and Nick Hayes' Influencer Marketing arrived in the mail, I looked at it a little bit like a trip to the dentist. I knew it was going to be good for me, but I didn't expect to enjoy it.What a pleasure, then, to find that this engaging and provocative book not only challenged many of my assumptions about... [read more]

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