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Foursquare Explore: Suggestions, Menus, and Maps, Oh My!

January 20, 2012 by Nina Churchill
with 217 views
0

Foursquare Explore is a new way to find great places that are close to you. You can search by keyword or browse categories to find the place that best matches what you are looking for. [read more]

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Social Media's SpaceTime Problem for Event Marketing

January 6, 2012 by Bernard Martin
with 825 views
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Image by Anne Helmond via author's blog

Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]

The Check-In Quandary

November 9, 2011 by Sarah Torrens
with 271 views
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Sashkin/Shutterstock

There seem to be a whole slew of people who just don’t seem to “get” mobile check-ins or location-based apps. Here’s your guide to the who, what, where and why of mobile check-ins and location-based apps: [read more]

5 Reasons Why Ignoring Negative Social Media is a Career Ender...

November 1, 2011 by Paul Kiser
with 3,052 views
5

There are five reasons why ignoring negative Social Media is a bad idea and why the CS and PR executives who follow this policy have an expiration date on their careers [read more]

It’s Not About You in FourSquare and Other Social Channels

October 22, 2011 by Shel Holtz
with 840 views
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More than once, I’ve heard tales of executives rejecting social media platforms because they personally dislike them. In one instance, a communicator recommend the company adopt FourSquare, but the executive dismissed it saying, “I just hate the concept that you’re letting burglars know your house is empty.” Here’s a simple guideline for... [read more]

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4 Reasons Why Yelp Will Win Out Over Foursquare

October 18, 2011 by Jake Wengroff
with 967 views
5

The battle for user-generated reviews and check-ins continues unabated, though Yelp will eventually win the race over Foursquare. [read more]

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How Social Platforms Are Powering Mobile Commerce

September 1, 2011 by Achintya Gupta
with 1,452 views
2

"I thought it would be a good idea to see how the mobile strategies of social networking platforms are powering m-commerce. This article will tell you how each social networking giant is coming up with mobile strategies and how their mobile strategy is impacting the mobile commerce of today and tomorrow." [read more]

125 Ways to Integrate Social Media to Zoom Your Business

August 31, 2011 by Pam Moore
with 2,812 views
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"125 tips to integrate social media into your business starting today. While you are working on your business, marketing and social media plan you can begin to clean up some of your current sites leveraging some of the tips below." [read more]

Foursquare Crushes Facebook Places

August 24, 2011 by Tammy Kahn Fennell
with 1,338 views
3

Facebook just announced plans to abandon the "Places" feature inside its mobile application, having location information become just a standard part of mobile status updates. [read more]

Why You Should Check-out the Foursquare 'Check-Ins'

July 14, 2011 by Rachel Strella
with 962 views
1

For those of you who own a business or manage social media for a business, you might wonder about the hype with Foursquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million Foursquare users, some may immediately disqualify Foursquare as a medium... [read more]

A Mid-Year Assessment of Social Networks in 2011

July 1, 2011 by Dan Nelms
with 3,549 views
4

We're halfway through 2011, and a lot has happened in social media. As over 1,000 Social networks fight and innovate to grab their piece of the social networking space, the first six months of the year have included new features, redesigns, acquisitions, and IPOs... But who have been the biggest winners and losers of 2011? [read more]

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Badges?? We Don't Need No Stinkin' Social Badges!

June 30, 2011 by Eric Goldstein
with 1,100 views
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Many marketers are looking to game mechanics by creating "social badge programs" to reward customers with virtual prizes -- often with no value outside of bragging rights and recognition. Who is using these programs and do they work? [read more]

The Influence of Foursquare

May 13, 2011 by Nathan King
with 4,837 views
6

Foursquare is a location-based social network that motivates its users to get out and explore a city using three basic concepts – loyalty, encouragement and discovery. In January of 2011, Foursquare stated on its blog that the company grew 3,400%. That's not up to Facebook's numbers, but the platform has made a place for itself in the social media world and has a dedicated base of users around the globe - Foursquare is reportedly nearing 7 million users. Now that it has been around for a while, we were curious to discover what influences users to participate. [read more]

I just tweeted your business, but nobody was home

May 10, 2011 by Mark Fairbanks
with 1,446 views
17

Walk into any establishment today and you’ll inevitably run smack dab into a sign that says “Follow us on Twitter.” Generally it’s communicated on everything, and proudly indicates “Yes, we have checked that box off on our marketing tactic list.” Unfortunately many of these Twitter accounts are unmanned or only exist to tweet the latest sale, special or company news. What a shame. [read more]

The Next Step for Foursquare

March 2, 2011 by Zachary Cohen
with 2,058 views
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The fact is that there are many iterations of Foursquare users. Among early adopters, finding a unique way to use Foursquare is almost a badge of honor. What I would like to see, and furthermore what I think fits in with the philosophical underpinnings of the founders of Foursquare and these other services, is to turn real-life into a game. [read more]

Foursquare Switches to Follower-Following Model

March 1, 2011 by Eric Miltsch
with 1,117 views
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Big step forward by Foursquare by changing from a “friends” model to allowing users to follow & have followers. (of their profile) This is another move towards creating a new layer of influencers within Foursquare based on their activity levels including total number of check-ins, badges, Mayorships, etc. [read more]

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Three Ways Brands Can Reward Fan Engagement Through Social Media

February 22, 2011 by George Guildford
with 2,572 views
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With more and more brands now looking to align their social media activities with their overall PR and marketing campaigns, it’s no surprise that many of them are utilising the opportunities presented via Facebook, Twitter and Foursquare to increase consumer engagement and brand awareness. Of course, it is often the brands that do... [read more]

Is Foursquare Still Interesting or Dead in the Water?

February 14, 2011 by Mark Evans
with 2,638 views
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It has been three years since Foursquare launched to much acclaim but it's still a niche service. Meanwhile, the LBS still has a lot of potential for companies that create more interesting or useful services. [read more]

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How Brands Can Utilise Social Media Alongside Super Bowl XLV

January 12, 2011 by George Guildford
with 2,917 views
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Each year the NFL Super Bowl presents brands and PR companies with the perfect opportunity to utilise their creativity to develop and launch a unique campaign across their PR and marketing platforms.  Interestingly, with over 100 million people watching, it is often the case that commercials aired during the Super Bowl create as... [read more]

KLM Surprise – Spreading Happiness

January 6, 2011 by Brendan Hughes
with 1,740 views
1

Dutch airline KLM released a video a few weeks back demonstrating how they used social media to spread a little happiness amongst some of their customers. Their activity was to identify customers who checked in on Foursquare or mentioned on Twitter that they were flying with KLM from a particular airport. KLM staff then used the customer... [read more]

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