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A More Social, “Human” Model for Brainstorming Means Better Business Outcomes

January 3, 2011 by Kathy Klotz-Guest
with 4,514 views
7

Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. It’s an idea whose time has come as co-created ideas, products, processes, business models, and processes for example often lead to better business outcomes, including, of course, revenue, as a recent New York Times article illustrates. [read more]

Customers sometimes do not know what they want

May 10, 2009 by Matt Rhodes
with 396 views
0

Image by Darren Hester via FlickrThe promise of co-creation is that getting customers involved in the innovation process, and letting them inform the design of new products, will mean that you develop a product that is better suited to their needs and will ultimately perform better in the market. Of course, it is not always this simple... [read more]

When online research communities don't live up to their promise

April 29, 2009 by Matt Rhodes
with 247 views
0

We've written before about the real power that online research communities can bring to a brand, and also of the way in which you can get insight from any online community. The promise of rich insight is great - real people talking to each other about your brand, market and competitors. They provide a real hub for innovation and co-... [read more]

Insight from online communities: 2. Focused discussions

January 19, 2009 by Matt Rhodes
with 218 views
0

Yesterday we wrote about how to maximise the insight gained from profiling data in online communities. For the second in our series on how to get insight from online communities, we're looking at how to make the most of the core of most online communities - discussions and forums. Most communities have some form of discussion area. This... [read more]

The ultimate co-creation opportunity: our world

January 18, 2009 by Filiberto Selvas
with 306 views
3

Maybe I am taking it a little far, but I do think is within reason to believe that the United Stated is one of the most influential countries in the world; having, as citizens, the opportunity to co-create what this country will become through the Citizens Briefing Book site could mean that we as individuals have a chance to co-create... [read more]

Co-creation 5: Community product design

August 26, 2008 by Matt Rhodes
with 241 views
0

The previous examples we have looked at in this short series on co-creation have involved the brand as the primary instigator and driver of change and innovation. They may allow the user to customise the product they receive (mass customisation), customise the experience right up to the point of delivery (real-time self-service),... [read more]

Co-creation 3: Service redesign

August 23, 2008 by Matt Rhodes
with 334 views
0

The two examples of co-creation that we have looked at so far in this series have shown how customer and brand can work together to improve the customer's own experience of the product. Neither mass customisation nor real-time self-service impact on the product experience of other customers. They change the product one time only and don... [read more]

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