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Amazon Wants a Piece of the Social Media and Social Games Pie

September 15, 2011 by Steve Olenski
with 790 views
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By hiring a director of social media and starting a new Social Games Group to take on Zynga, the leader in social games, the e-tailing giant is trying to stake its claim in the social media space. [read more]

Why Marketers Need to Get In the Game of Online and Mobile Games

September 6, 2011 by Steve Olenski
with 749 views
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"With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform." [read more]

The Trends In Social Advertising Survey - Behind The Numbers

August 4, 2011 by Steve Olenski
with 851 views
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A look at the findings from the Trends In Social Advertising Survey by Brian Solis and The Pivot Conference [read more]

Reports Indicate Facebook IPO to Be Delayed, Still in Trouble

July 25, 2011 by Adam Schreiber
with 695 views
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As I've said before, what Facebook has been able to do, simply by the numbers is mind-boggling. The company has captivated so much of the [Internet] world. Between Internet and mobile devices, Facebook has been able to get users repeatedly checking in to see what their "friends" are up to. But climbing mobile usage may not be the best-case scenario for Facebook. [read more]

Will Google Up the Ante With a New Games Network In Their Battle With Facebook?

July 25, 2011 by Steve Olenski
with 538 views
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As for when this new games network will be launched the best the writer could offer was the non-commital "coming soon." Rest assured the Mr. Zuckerberg et al will be watching as will rest of us as this high-stakes poker game plays itself out and the two giants continue to look for ways to "one-app" each other. [read more]

Has Social Media Become More Important Than the Environment?

July 6, 2011 by Steve Olenski
with 840 views
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A recent article raises some troubling concerns regarding social media, the environment and our priorities. [read more]

A Mid-Year Assessment of Social Networks in 2011

July 1, 2011 by Dan Nelms
with 3,549 views
4

We're halfway through 2011, and a lot has happened in social media. As over 1,000 Social networks fight and innovate to grab their piece of the social networking space, the first six months of the year have included new features, redesigns, acquisitions, and IPOs... But who have been the biggest winners and losers of 2011? [read more]

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Badges?? We Don't Need No Stinkin' Social Badges!

June 30, 2011 by Eric Goldstein
with 1,100 views
1

Many marketers are looking to game mechanics by creating "social badge programs" to reward customers with virtual prizes -- often with no value outside of bragging rights and recognition. Who is using these programs and do they work? [read more]

A Clarification from Social Media Today: Zynga, Farmville, and Charitable Giving

March 4, 2010 by Mark Lazen
with 1,965 views
2

Earlier this week, Social Media Today published two brief posts about a controversy surrounding charitable campaigns initiated by Zynga, maker of the popular Farmville game.   The controversy originated with a report in the Brazilian publication, Folha. You can find a lengthy and detailed examination of the issues here. But to... [read more]

Zynga denies mishandling FarmVille Haiti funds

March 2, 2010 by RickReno
with 1,628 views
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In the first test of how much Facebook members should trust online gaming operators like Zynga with handling funds ostensibly destined for charitable causes, Brazil's largest online newspaper has conducted a major investigation into how Zynga structured its latest Haiti aid experience and its not pretty. Folha investigators question... [read more]

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