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Why Marketers Need to Get In the Game of Online and Mobile Games

September 6, 2011 by Steve Olenski
with 749 views
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"With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform." [read more]

A Clarification from Social Media Today: Zynga, Farmville, and Charitable Giving

March 4, 2010 by Mark Lazen
with 1,965 views
2

Earlier this week, Social Media Today published two brief posts about a controversy surrounding charitable campaigns initiated by Zynga, maker of the popular Farmville game.   The controversy originated with a report in the Brazilian publication, Folha. You can find a lengthy and detailed examination of the issues here. But to... [read more]

Zynga denies mishandling FarmVille Haiti funds

March 2, 2010 by RickReno
with 1,628 views
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In the first test of how much Facebook members should trust online gaming operators like Zynga with handling funds ostensibly destined for charitable causes, Brazil's largest online newspaper has conducted a major investigation into how Zynga structured its latest Haiti aid experience and its not pretty. Folha investigators question... [read more]

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