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twitter marketing measurement

Five examples of innovation with Twitter

January 2, 2010 by Neville Hobson
with 4,843 views
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Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking to make a case in their own organization. We know how Dell can make money out of Twitter — $6.5 million so far, they say. It's a... [read more]

How do you track leads from Twitter posts? The bit.ly URL shortening service is one way

April 2, 2009 by Daryl Pereira
with 990 views
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The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion on Twitter, how can you measure the effectiveness of that tweet? Twitter, like every other web presence, should allow for easy measurement.... [read more]

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