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press releases

No, the press release is not dead

July 16, 2010 by Neville Hobson
with 220 views
0

   Four years ago, Silicon Valley blogger and ex-FT reporter Tom Foremski famously declared, "Die! Press release! Die! Die! Die!" Central to Foremski’s passionate argument that the demise of the press release would be welcome – indeed, should be encouraged – was a simple journalist’s view: [...] Press releases are created by... [read more]

How To Write A Social Media Press Release

July 15, 2010 by Sarah Hartshorn
with 30,291 views
20

Back in the day, press releases were the primary means of communication between business enterprises and the media. However, the advancement of the internet has made the traditional format of a press release less effective as journalists, press members and readers crave small chunks of succinct details that incorporate social media,... [read more]

The Art of Creating a Social Media Press Release

May 11, 2010 by Maddie Grant
with 2,867 views
1

I was invited by Jeff Mascott (of the public affairs agency the Adfero Group) to listen in on his seminar last week on The Art of Creating a Social Media Press Release.  Here's a quick rundown based on my notes, that I thought might interest you. First, a little history:  in February 2006, this “Die, press... [read more]

Press Releases 1.0 and 2.0

August 8, 2009 by Sally Falkow
with 185 views
0

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing platforms across... [read more]

The Power of Social Media meets the Press Release

March 30, 2008 by Paul Dunay
with 292 views
0

Is the press release dead?Well not really. But there certainly is a new wave out there — the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications.What does this mean for you? Well, when newspapers, magazines and other media go online, they are trying to create a conversation around a... [read more]

45: The social media skeptic

February 11, 2008 by Paul Gillin
with 149 views
0

Jennifer Mattern calls herself the “social media Grinch.” But that doesn't mean she's down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It's just that Jenn thinks the focus on social media can distract PR people from their real work, which is to influence the... [read more]

The press release evolves again

January 22, 2008 by Paul Gillin
with 224 views
0

Maggie Fox's Social Media Group, which is one of the most innovative boutique agencies specializing in new media marketing, has developed a new version of the Social Media Press Release (SMPR), which was pioneered by Shift Communications in 2006.The SMPR differs substantially from the traditional press release, which is often long,... [read more]

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