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Forrester Research

Integrate Social Media with Traditional Advertising for higher returns

January 20, 2010 by Rena Bernstein
with 3,857 views
9

I don't know about you, but I don't know anyone that lives their life entirely online. Each day we're all exposed to a variety of media and marketing messages. So why do some marketers feel that they have to choose between online and traditional advertising? Social media doesn't have to mean writing a blog or creating a widget. When a... [read more]

Hello Conversationalists

January 20, 2010 by Dirk Singer
with 398 views
0

According to research group Forrester they are now 1/3 of the US Internet population - a trend that would almost certainly be mirrored in the UK when you consider that OFCOM found that social media engagement was if anything slightly higher in Britain than in the US. Who are they?   They update their status on social... [read more]

My New Adventure with Forrester

October 22, 2009 by AugieRay
with 304 views
0

As some of you who follow my Tweet stream may know, I am leaving Fullhouse (a place I love full of bright people I respect) for an exciting new opportunity; I'll be joining Forrester's Foster City (Bay area) office as a Sr. Analyst of Social Computing.You may have noticed that my blog production has been down a bit recently; that's... [read more]

Test-driving Telepresence

May 14, 2007 by Josh Bernoff
with 255 views
0

by Josh BernoffCharlene and I had a chance to test out Telepresence last week. Telepresence is a new product from Cisco -- essentially a new form of videoconferencing that's designed to be as realistic as possible. I sat in a specially designed room on Boxborough, Massachusetts while Charlene was in a very similar room in San Jose, and... [read more]

Omnivore or Inactive: Segmenting Internet Users

May 14, 2007 by Dan Greenfield
with 135 views
0

When it comes to consuming web 2.0, are you, as Charlene Li described in her recent Forrester Research report Social Technographics -- a creator, critic, collector, joiner, spectator or an inactive? Or are you an omnivore, connector, lackluster veteran, productivity enhancer, mobile centric, connected but hassled, inexperienced... [read more]

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