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The dark side of good work in social media

March 5, 2010 by Marc Meyer
with 627 views
1

So last week I wrote about how I was bummed about the possibility that it was time to part with one of my favorite clients. You will be pleased to know that in an 11th hour brainstorm I came up with a new strategy wrapped around search and their existing UI and we are going to continue the relationship. But let's talk about another... [read more]

Toxic Social Media- When to Fire your Clients

February 21, 2010 by Taylor Ellwood
with 456 views
0

Sometimes, no matter how much money a client can give you, the relationship you have with that client is toxic, and you have to fire him or her. Many times, a business won't take that action, because they are more concerned with getting the money than actually preserving their sanity or happiness. The problem with that mentality is... [read more]

The conversation is happening

March 19, 2008 by Josh Morgan
with 217 views
0

What the heck does that mean?  As the Cluetrain pointed out in 1999 markets are a conversation.  A few weeks ago I pointed to a post by the CEO of Jive Software about whether or not PR agencies should blog about their clients. This time it's the CMO of Jive who is making noise with the grades he has assigned to the two major... [read more]

A week of insights: Conversational Marketing is not about online + Passion and Balance.

March 2, 2008 by Rajesh Lalwani
with 136 views
0

It has been among an intense week at work and also of insights. Conversational Marketing is NOT about online, it is about Conversations. One of the brand managers from a client we really enjoy working with, called yesterday to share a road-show proposal from a community that we have been interacting with online for some time now. We... [read more]

What's Missing? A guide to building your own proprietary blogging engine

December 11, 2007 by Blog Biz
with 183 views
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We've had the opportunity to work with clients who are rolling their own blog engine. There are any number of reasons to build your own from scratch (although most of the time it's the wrong solution, and this post might help explain why that's the case more often than not). A lot of people who [...]Link to original post [read more]

Stuck in the PR Past

November 20, 2007 by Peter Himler
with 138 views
0

In taking the microphone at the Council of PR Firms' recent Critical Issues Forum, co-hosted by Ketchum's Rob Flaherty and Council prexy Kathy Cripps, I had hoped to balance the reality of agency existence with its social media aspirations.In a nutshell, the industry, including the largest independent, remains possessed, if not... [read more]

Gapingvoid is on form.

November 6, 2007 by Thomas Otter
with 144 views
0

Gapingvoid remains one of my favourite blogs, not just because of the cartoons, but also because he writes worthwhile bits in between them. Without the cartoons it would still be a damn good blog. I'll quote from yesterday's post. So all you corporate MBAs out there, here's a little tip. When you planning on how to embrace the brave... [read more]

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