About Social Media Today
b2b marketing
Twitter Verification Implications for Brand Marketers
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? [read more]
LinkedIn 4x Better for B2B Leads than Facebook or Twitter
Photo by habi via Flickr
I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the... [read more]
Where is B2B Social Media Going?
We’re going to need scalable, reliable technologies, but we’re going to need to offer, yes, all you hippies out there I’m sorry to tell you this, greater control. Will B2B social be the same? Yes, I think so, and I think the rewards will be more efficient, accountable, and innovative (if not so disruptive) enterprises. [read more]
How To Write Your Social Media Plan in 8 Steps
If you're asked to write your company’s social media plan, these 8 steps will help you craft a plan that gets management approval and a clearer path to success. [read more]
Tying Facebook Leads Directly to Revenue: A Marketo Example
Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. [read more]
Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond
There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it. [read more]
The Major Disconnect Between Brands and Consumers When It Comes to Social Media
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. [read more]
Are B2B Marketers Not Using Twitter Correctly?
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead. [read more]
What the New Twitter Brand Pages Mean to Marketers
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn. [read more]
Is Your B-2-B Social Media Strategy Full of B.S.?
Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many companies having troubles generating leads from social media? The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Number of Facebook friends is not revenue, your Twitter Klout is not revenue, the number of blog subscribers you have is not revenue, sales is revenue, and anything else is just an excuse for not achieving your goal. [read more]
Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It
Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick. [read more]
When It Comes to Social Media, Companies Need to Look In Before Looking Out
A great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool. [read more]
CMOs Struggling to Keep Up With the Digital Revolution
In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it. [read more]
LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers
The recent changes to LinkedIn and their Follow Company feature strike a similar chord with Facebook and Twitter. [read more]
Why Marketers Need to Pay Attention to Online Reviews
A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews. [read more]
Why Twitter Matters To Marketers Now More Than Ever
A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is. [read more]
Six Formats for B2B blogging
"If you are planning a blogging strategy for your B2B marketing or running a company blog, one of the biggest challenges you face is asking your colleagues to write blog posts. And when you do that, one of the most common questions you get to hear is – ‘So what should I blog about?’" [read more]
Four Simple Ways to Rethink SEO
"...many B2B marketers are thinking too narrowly about SEO, focusing in on just a few keywords, often with little regard for how people actually search for their product or service. Businesses can reap larger rewards from search engine optimization with just a few critical strategy adjustments." [read more]
The CEO Perspective on Online Marketing: 5 Key Takeaways from 5 CEOs
Do you speak CEO? What marketers need to think about when they enter conversations with CEOs. [read more]
B2B Marketing on Facebook, a Dead End Strategy?
I was re-reading an excellent Mashable post as a follow-up to my suggestion that Facebook should split into distinct personal and business sites. We have to assume that Facebook won't change, so what can B2B companies do with their Facebook pages? The author recommends 4 ways to become an effective presence on Facebook, even if you're... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”