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b2b marketing

Tying Facebook Leads Directly to Revenue: A Marketo Example

January 27, 2012 by Jason Miller
with 259 views
0

Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. [read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
with 1,987 views
1

Igor Dutina/shutterstock

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it. [read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski
with 2,649 views
1

Stocksnapper/shutterstock

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. [read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski
with 1,246 views
0

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead. [read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski
with 6,351 views
5

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn. [read more]

Is Your B-2-B Social Media Strategy Full of B.S.?

December 1, 2011 by Andrew Hunt
with 764 views
0

Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many companies having troubles generating leads from social media? The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Number of Facebook friends is not revenue, your Twitter Klout is not revenue, the number of blog subscribers you have is not revenue, sales is revenue, and anything else is just an excuse for not achieving your goal. [read more]

Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It

November 9, 2011 by Steve Olenski
with 975 views
0

Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick. [read more]

When It Comes to Social Media, Companies Need to Look In Before Looking Out

November 1, 2011 by Steve Olenski
with 1,982 views
4

A great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool. [read more]

CMOs Struggling to Keep Up With the Digital Revolution

October 21, 2011 by Steve Olenski
with 650 views
0

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it. [read more]

LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers

October 12, 2011 by Steve Olenski
with 13,233 views
12

The recent changes to LinkedIn and their Follow Company feature strike a similar chord with Facebook and Twitter. [read more]

Why Marketers Need to Pay Attention to Online Reviews

September 9, 2011 by Steve Olenski
with 540 views
2

A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews. [read more]

Why Twitter Matters To Marketers Now More Than Ever

August 27, 2011 by Steve Olenski
with 3,459 views
4

A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is. [read more]

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Six Formats for B2B blogging

July 22, 2011 by Achintya Gupta
with 478 views
0

"If you are planning a blogging strategy for your B2B marketing or running a company blog, one of the biggest challenges you face is asking your colleagues to write blog posts. And when you do that, one of the most common questions you get to hear is – ‘So what should I blog about?’" [read more]

Four Simple Ways to Rethink SEO

June 8, 2011 by Len Ostroff
with 1,702 views
4

"...many B2B marketers are thinking too narrowly about SEO, focusing in on just a few keywords, often with little regard for how people actually search for their product or service. Businesses can reap larger rewards from search engine optimization with just a few critical strategy adjustments." [read more]

The CEO Perspective on Online Marketing: 5 Key Takeaways from 5 CEOs

February 24, 2011 by Mike Sweeney
with 3,410 views
1

Do you speak CEO? What marketers need to think about when they enter conversations with CEOs. [read more]

B2B Marketing on Facebook, a Dead End Strategy?

September 28, 2010 by John McTigue
with 3,818 views
1

I was re-reading an excellent Mashable post as a follow-up to my suggestion that Facebook should split into distinct personal and business sites. We have to assume that Facebook won't change, so what can B2B companies do with their Facebook pages? The author recommends 4 ways to become an effective presence on Facebook, even if you're... [read more]

Social Media: Is it really mainstream in B2B Marketing?

August 18, 2010 by Paul Dunay
with 3,429 views
1

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites... [read more]

B2B Social Media Spend to Increase to $4.8 billion by 2014

June 7, 2010 by Matt Rhodes
with 1,869 views
0

According to a recent report by emarketer, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years. Outsell, a company who provides business intelligence for publishers and information providers, estimates that B2B marketing on social networks will grow by 43.3% in 2010.... [read more]

B2B And The Social Web — So What's Your Excuse?

May 5, 2010 by ToddSchnick1
with 1,158 views
1

So I had yet another conversation with a gentleman about how the social web (blogging, Twitter, Facebook, etc.) just isn't appropriate for B2B sales. To which I replied with my standard professional, classy response to such a statement: “Hooey.” Let's begin with one key assumption. I am not necessarily... [read more]

Businesses Are People Too

March 31, 2010 by Drew Hawkins
with 1,010 views
3

B2B. Business to business. In the world of social media and relationship marketing, the B2B aspect seems to scare a lot of people. In all honesty when I first began working on B2B strategy for my company a year ago, I didn't know what to do. The transparency and openess is easy to grasp with using social media to engage with... [read more]

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