About Social Media Today
Effective Social Media Strategies Begin With the Right Tone of Voice
Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd. [read more]
To Auto-Post or Not To Auto-Post? The Answer is somewhere in the middle.
The real problem is the laziness of those using the technology. Read on to discover why relying too heavily on auto-posting software is never a good idea. [read more]
Social Video Case Study: How Orabrush Got Into Walmart
It’s the unlikely tale of Orabrush, the first product to go from no sales online (or offline) to nationwide retail distribution using YouTube as its sole marketing medium. [read more]
'Digistalgia': Has Social Media Shaped Teen Attitudes to Brands?
Has the digital age ushered in a new era of early-onset nostalgia? What opportunities does this create for marketers? [read more]
Top Twitter Abbreviations You Need to Know
If you tweet for your own business or run a client's Twitter feed, you need to know the common abbreviations used to save on characters. WTF is an MT or a PRT? (And yes, some are definitely NSFW!) Here's a handy glossary from eModeration. [read more]
Top NBA Teams in Social Media
The Lakers and the Heat kill it on social media. Their levels of engagement and buzz are far superior to all other teams in the NBA. This East-West conference rivalry isn’t just on the court, but online as well. [read more]
Give to Get: How to Spice up Your Twitter
Image: vendor /Shutterstock
It’s easy to get into a social slump, especially when you only have 140 characters to work with, so here are 5 ways to liven up your tweets and spice it up a bit. [read more]
Twitter Pandemonium: The Steve Blake Incident
Image courtesy of zacaltman via Flickr
Democracy in Twitter is widespread. Bashing has become so common that public celebrities aren’t safe behind their glitzy comfort zones. The maddening outbreak of perilous tweets directed to Steve Blake and his family is just a basic example of misguided fervor... [read more]
Confessions of a Social Media Girl: Being part of the “Tweeting Elite” is Bad for Business
Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers? [read more]
5 Ways to Increase Online Registrations Using Social Login
Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login... [read more]
5 Ways Pepsi's Use of Social Media is Right On
Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model. [read more]
Hey Twitter, Where Are Our Free Analytics?
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]
4 Hurdles to Overcome When Installing Social Login
Social login is increasingly being adopted by developers. The main reasons developers are jumping on this are: an availability of accurate user data from social networks, a reduction in forgotten usernames and passwords, and an increase in user registrations. However, these benefits do not come without hurdles. [read more]
Twitter Hashtag Campaigns - What to Consider
Image from firepolemarketing.com
A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen? [read more]
Decoding Social Login Pricing
More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]
Pro Athlete Luis Suarez in McDStories-like gaffe on Twitter
Once again we see that brands (or celebrities) underestimate the power of social media and that they really have no control over it. If you invite people to participate, they won’t automatically show up and play nice. If your house is not in order, you will learn the hard way what people really think of you. [read more]
Twitter Verification Implications for Brand Marketers
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? [read more]
The Scent of Social Media: NY Yankees Fragrance
While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system... [read more]
Your Information: How much is too much?
How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions? [read more]
Sponsored tweets hopefully aren’t here to stay
A number of British celebrities have been promoting the Snickers chocolate bar on Twitter recently. The general theme of the campaign is that people don't act like themselves until they've had their Snickers fix, so the celebs would tweet a few unusual messages, followed by a final tweet with a photo of them eating a Snickers and revealing the cause of their peculiar behaviour. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”