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Pinterest: 10 reasons why it will be bigger than Twitter

February 9, 2012 by Adrian Johnson
with 62 views
0

I’d go as far to say that Pinterest will be bigger – in terms of total users, not necessarily by influence – than Twitter (which now has in excess of 100 million users ). [read more]

Keep Your Audience on Its Tweet: 4 Keys to Building a Strong Social Following

February 8, 2012 by Andrew Hanelly
with 2,254 views
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Photo by Warren B. via Flickr

If the presidential election—coming to a polling place near you in November—is the nation’s foremost popularity contest (more than 65 million Americans voted for President Barack Obama in 2008) the ongoing battle for followers on Twitter, from a purely competitive standpoint, isn’t far behind.It has been reported that Twitter has more... [read more]

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Why Your Social Media Marketing Campaign Can Fail Right from the Start

February 6, 2012 by David Amerland
with 1,591 views
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Janos Levente/shutterstock

Your carefully crafted, expensive, social media marketing campaign may be dead right from the start if you fail to take into account usage patterns within a social network. [read more]

How and Why I Use Buffer

February 6, 2012 by John Jantsch
with 425 views
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The Buffer app is a tool that allows me to easily bookmark and schedule Tweets or Facebook updates from any browser or mobile device. This way I can effectively spread my Tweets out over the course of a day, whether I find something in my morning reading or as I surf around throughout the day. [read more]

Twitter: A Social Medium for the Anti-Social

February 5, 2012 by Peter Strella
with 2,352 views
1

Photo by Michael Davies via Flickr

I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind of a loner. Social media is like an online conversation, and there... [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 3,551 views
1

Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

Social Media, the Super Bowl & Why Brands Need to Stay In the Game

February 3, 2012 by Steve Olenski
with 278 views
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Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way. [read more]

SOPA is Dead but Twitter Censors

February 3, 2012 by Lauren MacEwen
with 340 views
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SOPA might be dead but it seems that our favorite social networking known for not censoring is changing its policy. Twitter will now be censoring content in certain countries. Twitter has always had the ability to remove content, which they did. People could report spam or abuse and then the content would be deleted or potentially the... [read more]

Another Hashtag Gone Bad

February 2, 2012 by Chris Syme
with 1,281 views
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The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 2,134 views
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What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching... [read more]

Noteworthy Social Media Facts to Begin 2012

February 1, 2012 by Your Social Move
with 1,164 views
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Image: Courtesy of author blog

January came and went and so did unforgettable social media developments. To recap this month, we gathered eleven important facts and statistics documented in January 2012. [read more]

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Forget Your Password? Social Login Is There to Help

February 1, 2012 by Jake Wengroff
with 257 views
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Clint Cearley/shutterstock

Janrain and Gigya Ease the Pain of Password Amnesia with Social Login, While Providing Rich Profile Data to Publishers and Brands [read more]

Get Arrested at Airport and Ruin Your Holiday with Just One Tweet!

January 31, 2012 by Nikki Peters
with 471 views
5

A couple of friends have been denied entrance into the US after a tweet they posted. The tweet in question read: "Free this week, for quick gossip/prep before I go and destroy America." [read more]

Holy HashTag! Pope 'Likes' Social Media!

January 31, 2012 by Tammy Kahn Fennell
with 437 views
0

Photo by Robin Corps via Flickr, Creative Commons

...just in case you weren't using Social Media in fear of breaking the "Moral Code,” fear no more! The Omnipotent Patriarch, Pope Benedict XVI, “thumbed-up” Social Media yesterday stating, "Attention should be paid to the various types of websites, applications and social networks which can help people today to find time for reflection and authentic questioning...” [read more]

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Sports Fans Use Social Media to Cry Foul Against New Mascot

January 31, 2012 by Dr. Sarah Elaine Eaton
with 541 views
2

MARKABOND/shutterstock

Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media? [read more]

Super Bowl XLVI Social Media Command Center

January 30, 2012 by Your Social Move
with 1,304 views
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Social media is now being recognized as a legitimate news source and as a practical way of communicating with a large number of people — particularly people on the move. The Super Bowl Social Media Command Center is proof that social media is crucial to the success of any organization and event. [read more]

McDonald’s Promoted Twitter Campaign #McFailed

January 30, 2012 by Brad Friedman
with 1,795 views
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Image courtesy of Greenpeace

Companies can learn from McDonald’s social folly. A certain amount of backlash should be expected. If you have a well thought out crisis plan in place, stick to it and you will weather the storm. Most importantly, remember once you send your tweet out into the twittersphere, you can never take it back. [read more]

Twitter's Tough Balancing Act

January 30, 2012 by Jae Kim
with 839 views
0

Image courtesy of author's blog

Twitter users everywhere are reacting to the news, and I've read several articles taking stance on the latest decision by Twitter.  They ranged from good to really bad, and you can find plenty of examples a last couple of days.  After sleeping on Twitter censorship announcement, I wanted to share a few more perspectives on the... [read more]

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#McFail: Why McDonald's Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media

January 28, 2012 by Jay Osterholm
with 5,013 views
3

McDonald’s most recent PR stunt is more-commonly being referred to as “#McFail.” The campaign was intended to shift consumer opinions using the hashtag #McDStories, by tweeting facts about their organic potato farmers in an effort to more closely associate themselves with the positive attributes of organic food. To avoid having your own #McFail, be sure to follow the ABC’s of Responding to Negative Feedback on Social Media. [read more]

Using Twitter to Drive Revenue

January 26, 2012 by Gareth Case
with 1,249 views
1

I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what its real purpose is. Well for me it does two things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My professional account is used to... [read more]

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