Our network

measurement tools

Is much of social media monitoring snake oil — or have I missed something?

July 16, 2009 by Richard Stacy
with 933 views
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I have recently had reason to focus on the area of monitoring of social media which has involved looking once more at the whole range of black box monitoring solutions that are out there.  This has caused me deep feelings of confusion and uncertainty. The reason is this: when I do monitoring for a client, or advise a client on how... [read more]

Why Measurement Is Important

February 11, 2008 by Dave Fleet
with 317 views
0

“The things that get measured are the things that get done. Companies measure the stuff they care about.” So simple yet so powerful and so true. This is a quote from a recent episode of the excellent Manager Tools podcast, and it has big implications for communications folks. Sure, there are a lot of barriers to effective... [read more]

A welcome measure of relief in endless metrics debate

January 19, 2008 by Paul Gillin
with 212 views
0

It has become almost cliché for media professionals to complain about the lack of measurement tools for new media campaigns. The Internet is the most measurable medium ever invented, yet marketers continue to squabble about which metrics are most meaningful. So it was a pleasure to read Katie Paine's newly released book,... [read more]

The Value of Connections in Measuring PR

January 11, 2008 by Dan Greenfield
with 173 views
0

Over the holidays, I was going through piles of magazine clips from technology and business publications. The stack on my floor had become unmanageable. Most of the pre-2007 clips had outlived their usefulness. What was news just a year ago, was at best a historical document today. The PR professional lives by the motto “now is... [read more]

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