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How to Get BIG Social Media Clients

November 10, 2011 by Mark Paddock
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Many SM managers and consultants are content with their client base of small- to medium-sized businesses -- and don't get me wrong, being the "local" Social Media Manager will make you a great income. But, what if you want more? Here's how to take the next steps and bag the big clients... [read more]

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The LinkedIn Diaries: Tips from the Top

September 19, 2011 by Andrew Brown
with 1,134 views
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The two most recent LinkedIn Diaries entries identified how executives can effectively establish a strong LinkedIn foundation: 1) setting the right goals; and 2) executing critical offline activities. In this entry of the LinkedIn Diaries, I identify some key lessons by focusing on the LinkedIn profiles and practices of leaders from... [read more]

Why LinkedIn is critical to your "online brand"

March 26, 2011 by Jennifer Bishop
with 317 views
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The choice is no longer, do we participate, but how we do. “The only thing you will get form burying your head in the sand is the sand kicked in your eyes.” What is your business doing to manage its online brand and ensure all employees are onboard with this strategy? [read more]

The Social Media Starter Kit: LinkedIn

February 11, 2009 by Amber Naslund
with 1,098 views
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LinkedIn is, to me, the virtualized and interactive version of that pile of business cards on your desk. True, it's home to your online “resume”, but it's also a mechanism to both demonstrate your expertise and share in the expertise of others, make business connections, and help connect others in your network with each... [read more]

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