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How Transparent is Too Transparent?

January 21, 2010 by Joel Postman
with 2,575 views
1

Domino's Pizza's new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino's, features Domino's employees, including its head chefs, and some of the company's marketing executives, admitting outright that the pizza sucks. Some of the quotes in the... [read more]

A Monsters, Inc. Move at Domino's

April 20, 2009 by Valeria Maltoni
with 317 views
1

It made the company react, and customers weary. This would not happen as much if companies continuously put their customers first, if they were known entities intimate with the people they serve. Sure, there are always going to be detractors and pranksters, it's part of human nature. But defensive, distrustful, and suspicious are also... [read more]

The Communicator's Challenge: “We” Are Not “They”

April 16, 2009 by Dave Fleet
with 333 views
1

Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines: Communicators plan activities to reach our key audiences. However, we often don't represent those audiences. We may not be the same demographic as the target audience. We may not have the same interests, or hobbies,... [read more]

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