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Does social media need to be personal? | Corporate blogging news digest

May 3, 2009 by Daryl Pereira
with 416 views
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One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All's article in IT Business Edge. Content is content, and as long as you are producing unique... [read more]

Americans* Expect Companies To Have A Presence In Social Media

September 29, 2008 by John Carson
with 228 views
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[* Just Americans? More I expect, but it is a survey from an American strategy and communications agency.] Still, it's encouraging news: “According to the survey, 93 per cent of Americans believe a company should have a presence in social media, while an overwhelming 85 per cent believe a company should not only be present but... [read more]

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